Whatever preconceived notions you have about women in the workplace, women-owned business and the influence of women in organizational decision-making – throw them out. They are myths.

1. THE POWER
OF THE PURSE

2. Whatever preconceived notions you have about
women in the workplace, women-owned business
and the influence of women in organizational
decision-making – throw them out. They are myths.
Rising Status of Women in Corporate America
 Twenty million women hold professional or managerial positions in the U.S.
 65% of women in senior positions have children
 Over half of all corporate purchasing managers are women
 Executive women are more concerned with the quality of the service they
receive than their male counterparts
 Working women are three times more likely than men to tell others about a
company’s products and services
 Women research products/services extensively before they make a buying
decision
 90% of working women use the same products and services at home that
they use in the office
The Power of Women Business Owners
 Nearly half of all new businesses are started by women in the U.S.
 There are 10.6 million women-owned businesses in the U.S.
 Women-owned businesses employ 35% more people than all of the Fortune
500 companies – combined
 1 out of every 5 firms with revenues of $1 million dollars or more are owned
by women
 In 2009 women-owned businesses spent $38 million on information
technology, $25 billion on telecommunications, $23 billion on human resource
services and $17 billion on shipping
 Women are more likely than their male counterparts to embrace technology
as part of their business strategies

3. Women and the Impact of Education
 Women make up 58 percent of those enrolled in two and four year colleges
 Women have earned more college degrees than men – every year since the
class of 1982
 In 2009 women:
 Earned almost 1½ times the number of Bachelor’s degrees than men
 Received 1.6 Master’s degrees for every Master’s earned by men
 Received 7% more Doctorate degrees than men
 With advanced degrees in hand – women’s income has soared by 63% in the
last 30 years while men’s median income has only increased by .06%
The numbers tell a very interesting story.
More educated women are entering the workforce. Women
hold more powerful positions than ever before. And women
have become an important influence in organizational
decision-making.
Learning how to build relationships, recruit and develop
women will give organizations a strategic advantage.
Curious?
Call The Meyvn Group for a free consultation.
(515) 360-7678 or (515) 299-0983
Sources: BusinessWeek, Catalyst, Center for Women’s Business Research,
Intuition Group; Yankelovich, U.S. Department of Education, U.S. Census
Bureau, Women Impacting Public Policy, Word of Mouth Advertising Association