I don't even like Nickelback but dan is basically them

1. Branding in the
music industry
Nickelback

2. Nickleback’s image tends to be a more serious one. In the majority
of their promo/tour photos they appear serious, with colours
leaning more towards a darker tone. They also try to appear level
with the fans who listen to their songs, they wear plain clothes and
have plain hairstyles. This shows that their image is not important
to them.
Their music is based on generic subjects found in many rock bands
such as romance/break ups and becoming a rockstar. Their style
makes their songs tend to sound very similar, generally slow tempo
with lyrics to match, as their song subjects are often depressing
(like break-ups). The song “Rockstar” is a popular exception, but
still continues their slow beat style.
Actually looking happy

3. Album Artwork
Nickelback’s album artwork falls in with
their set house style. It uses the same
dark, serious colour schemes I
mentioned previously and generally
don’t look upbeat and happy or fun.
Their house style connotes seriousness,
which reflects the music which this
band plays. The images in the artwork
itself also carries these connotations,
like the band members looking serious
in “Too Bad” or the crying eye in “Silver
Side Up”