2. Background
Goodbye Lullaby is Avril Lavigne‟s 4th album
It was released on the 2nd of March 2011
The album debuted at number four at the
Billboard 200
As of January 2013 the album had sold over 362,
000 copies in the US and over 410,000 copies in
Japan, receiving Platinum certification in
November 2012.
In the UK, the album debuted at number nine,
selling over 22,500 copies, ending Lavigne's streak
of consecutive number-one albums in the UK at
three holding the record for the most consecutive
number one albums by a female artist.
3. Digipak Analysis
The album is mostly blue and dark. In
contrast, the artist is wearing white clothes
to stand out from the background. This
relates to the name of the album as it tries
to be serious and depressing.
4. Front Cover
The digipak shows the artist sitting on a piano,
contrasting with the background. The piano relates to
the rock genre and shows Avril‟s passion for music.
The flowers in the background also give it a gentle and
innocent feel, contributing to Avril‟s white dress which
sets the feeling of innocence and seriousness.
The title has gentle lines and is handwritten which
contributes o the „serious‟ and „classical‟ feel which is
typical of the rock genre. It‟s also small and less visible
than the other elements, focusing more on the image of
the artist.
5. Back cover
The background is mainly dark and green which
links to the front cover. This may relate to her song
“Alice”, making it seem as if she is in wonderland
herself. It also seems as if she moved from sitting on
the piano to playing on it while still lying on it.
The text is simple and white. It makes it plain and
limited instead of glamorous and stylish, which
contributes to the rock genre.
The back cover shows the artist in a closer view.
This shows her emotions and make-up: She looks
quite sad and her make-up is simple and dark. It is
again mainly focusing on the solo artist, showing
her importance.
6. Picture Panel
The artist is again the main focus of the picture. She is
looking into the distance while playing the piano, again
emphasizing her passion for music and that she is sad or
even melancholic, hence looking into the distance.
The background is dark and green again, linking to the
front and back covers. She also looks more like a painting,
contributing to the melancholic and sad mood.
There is also a picture of a skull and 4 hearts in the bottom
right corner of the frame, reminding everyone of her earlier
songs and albums.
Moreover, she seems to have moved to a sitting position
next to the piano, so it seems like she is moving with every
section of the digipak.
7. Disc
The disc also focuses on the artist, forcing us to
look at her and notice her importance.
The picture looks as if it was painted again but has
the same colours that link to the digipak. However
this time even the artist blended in with the colour
scheme.
Avril‟s name is also included to identify who the
artist is.
Her posture of looking down again seems as if she
is sad and perhaps thinking about the past.
The DVD itself is simpler, dark shades of green and
Avril‟s name. This makes it clear it is a DVD.
8. Throughout every section the pictures seem to
focus on just the artist and the piano, emphasizing
her passion for music. Moreover the same colour
scheme, mood and posture is used to link each
picture together and emphasize what “Goodbye
Lullaby” means. Moreover, the white dress also
shows how she is not a “Lullaby” anymore, where
as the melancholic and sad mood relates to
“Goodbye”. This also shows how the album itself
talks about Avril personally and tells the audience
that it talks about events that had an impact on
her. This is also why her costume contrasts with the
background, to show how important she is in this
album.
