2. • Stankonia is the fourth studio album released October 2000 by the rap group Outkast.
• The album has sold four times platinum in the US, and had reached number 2 in the US
Billboard chart in the year 2000.
• Stankonia won the Grammy award for best rap album.
3. The theme of the
front cover is black
and white, with the
stars and stripes
as the background
image but not in
red and blue. This
was done to match
the dark and
rebellious attitudes
the two artists had,
not following rules.
The album has 24 songs,
and comes with one CD.
The group name and
album title are written
down the left side of
the cover, giving the
cover a very plain and
simple look. The
colours are very bland,
there no bright colours
on the cover.
4. Big Boi (Right) is
wearing a Baseball
jersey with
jewellery. This is
conventional within
the genre because
most, if not all
rappers wear
expensive jewellery
to showcase their
wealth to everyone
else.
On the reverse it states the track listings
It is a simple
cover with the two
artists standing
next to each
other, this is the
same for the front
cover but they
have changed
places.
5. The design of the CD is of a woman who is naked, this CD cover is explicit. The colour scheme is warm
with red and yellow, the colour of the woman’s skin is fire.
Having the woman
naked on the CD
shows the sex
appeal of the
genre, for example
rappers constantly
brag about
jewellery, money
and women they
have by their side.
The colours on the CD
are contrasting from the
dull cover of the album.
6. OVERVIEW
• The design on the digipak has no correlation to the album name, there is no theme to
follow. For example if the album was called “Basketball” you would expect to see a design
with something to do with basketball.
• The colours are rather dull on the front and reverse of the album but inside it is much
more lively on the CD cover, there is no strict colour scheme that follows throughout the
whole digipak.
• The pictures on the cover reflect the music the artists would release and what would be
expected to be heard on the album. The jewellery worn and the naked woman represent
the hip-hop genres conventions. You could show this digipak to someone and ask what
genre of music it is and they would answer with “Hip-hop”
• This analysis has shown me that to create a realistic digipak genre conventions can be
present to help show target audience what to expect within the album.
