The pitch I have created for my AS Media magazine

1. magazine pitch
Metal

2. The chosen subgenre for my magazine is heavy metal
I have chosen this because I feel it is the genre I am the
most interesting and therefore know the most about.
There are a few similar publications on the market in
the UK already, such as “Metal Hammer”.
However, I decided to create this magazine to tend
towards lesser known and up-coming bands.

3. My chosen genre
• Metal is the focus, many sub genres of metal
will be covered.
• The bands covered in my magazine will be
some well known, popular bands but mostly
lesser-known bands.
• This focuses my magazine towards a more
niche audience.

4. Name ideas
• Broken Strings
• Double Bass – A feature used in most metal
tracks
• Destroy the charts – Referencing how people
who like this genre dislike what is currently in
the charts

5. Pricing
• This magazine will have monthly editions
• The magazine should be cheaper to
accommodate those buying it regularly
• It will also be more appealing to the intended
audience
Between £2-£4

6. Publishing Institution
Possible Publishers
• Bauer media – Publisher of Kerrang
• Future Publishing – Publisher of Metal Hammer
• Dark Arts Ltd. – Publisher of Terrorizer
I think Future Publishing will be a good choice because their
other magazine covers a similar genre but it is aimed towards a
more mainstream audience, so my magazine will accompany it
well.

7. Audience profile
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Age – Student and adults, 16-26 years
Education – College/University
Occupation – Unemployed, Part-Time
Annual Income – Low
Disposable Income – High
Lifestyle – Carefree, Rebellious
Buying habits – Cheap food, clothes, instruments
and instrument parts
• Loyalty to brands – Strong

8. Style
This magazine will be styled to represent the rebellious attitudes
of its readers. It will also represent the violent sound of the
music
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Collage-style, freeform layout
Informal mode of address
Stylized fonts
Less vibrant, darker colour scheme

9. What will be covered?
Popular metal bands – Avenged Sevenfold, Disturbed, Slipknot etc.
Lesser-known bands – Machinehead, Dethklok, Divine Heresy etc.
Obscure bands – Infant Annihilator, MyGRAIN, Before the Dawn etc.
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