The world is becoming more “social” and technology is rapidly changing the workforce. Today’s business professional must understand the importance of social media not only for their organization but for personal branding and career development. The opportunities to network and learn are endless – but how do you start? This session is designed to give you practical advice and the encouragement you need to develop your own digital footprint on Linkedin. Register today at www.sbshrm.org

1. How to get the most out of this social media tool for personal
branding, professional networking, recruitment and a job search.
Presented by: Deborah Herman
Location: Hilton Melbourne Rialto Place
200 Rialto Place, Melbourne, FL 32901
7:30-8:30am - Registration & Continental Breakfast
8:30-10:45am - Workshop
Those attending the workshop will receive
a FREE Professional Headshot by our
photographer, Michael Brown!
Thursday, August 13th, 2015
Click Here to Register or visit:
www.sbshrm.org
In this session you will learn:
• The basics: how the settings impact your experience; the importance of a well-written bio
and a great picture.
• The marketing strategy: how to create your online brand and be more visible on LinkedIn.
• The rules of engaging with others online: how do you find your “voice” and communicate
value? How does it differ from traditional networking or other social media?
• How to go beyond the standard profile; the importance of “Groups” and “Companies”.
• How to do Advanced people searches.
• How to leverage LinkedIn for a job search.
This workshop has been approved for 2.0 hours of General/HR recertification credits by
HRCI and 2.0 Professional Development Credits (PDCs), towards SHRM-CP and SHRM-SCP
through SHRM.
We will have complimentary Wi-Fi available during the workshop! Please feel to bring a
laptop to follow along, although we do not require a laptop to participate.
If you are interested in sponsoring this event, please contact Wendy Rohlfs-Darlow,
Director - Revenue at revenue@sbshrm.org or 321-652-7736