Use Linkedin.com to build relationships online to invite prospects to offline events. "The smarter you are about marketing, the less people realize when they are being marketed to." One of the main goals is to aim to be consistently visible and perceived as the expert in your field. Studies have shown that it takes 6 exposures to your business before they can hear you enough to make an informed decision.

1. Nicole Newman
President/CEO of Newman Networks
October 3rd, 2014

2.  Nicole Newman, Biography
 What is social media?
 Social Media Statistics
 Social Media Revolution Video
 What is Marketing?
 Marketing starts with a budget
 Traditional Marketing Techniques
 Build Your Brand
 How does Linkedin work?
 Strategy, Profile, Business cards
 Upcoming Events

3.  Born in Washington DC
 Graduate of the High School of
Engineering & Science
 MBA, University of Maryland
 15 years in Corporate America
 8 years in business at
Newman Networks
 Tech. Writer for Examiner.com
Connie Grier said “She is always one step
ahead of the "expected" and formulates
the "inspired". She takes the time to explain
everything, and always turns the query back to
YOU and YOUR business. She is a wealth of knowledge, a
sharp and strategic planner, and a coach that coaches
respectfully!

4. Social media is online content built by people using
highly accessible and scalable publishing
technologies. At its most basic sense, social media
is a shift in how people discover, read and share
news, information and content.
It is the democratization of information, transforming
people from content readers into publishers.
Social media has become extremely popular because
it allows people to connect in the online world to
form relationships for personal, political and
business use.

5. • Plaxo
• Yelp

6. http://www.youtube.com/watch?v=zxpa4dNVd3c

7.  Marketing is belief in yourself transferred to someone
else.
 All people (someone else) are -
1) Customer
2) Potential Customer
3) Referral Marketing Partner
a. Local business
b. High School Classmate
c. College Alumni
Social Media is not who you know but WHO
KNOWS YOU!

8.  Accounting System
 Time Management
 Product/Service
 Product, Placement
 Positioning, Price
 Positioning
 Must be seen by the customer 6 times before it
registers
 Measurable Return on Investment

9.  PUSH (TV, Radio, Newspapers, Magazines,
Billboards, Program Guides)
Versus
 PULL (Social Media, Websites, Radio
Interviews...)
"It is not who you know but who knows you" -
http://www.otiscollier.com/its-not-who-you-
know-but-who-knows-you/

10. Marketing belief in yourself transferred to
someone else
 Testimonials
 Visual appearance – www.about.me
 Print Media (pamphlets,brochures)
 Integrations -- Website
 YouTube
 Slideshare
 Linkedin
 DEFINE YOUR SOCIAL MEDIA STRATEGY
Platform - Facebook
Platform – Linkedin
Platform - Twitter
Platform - Instagram

11.  Three levels of
Engagement
 On-line Resume
 continuous update
 can make a PDF
Recommendations
 stand out from the crowd
 useful for job search
Groups
 build common interest
 target market

12.  Build online relationships
 Respond to other posts
 Say thank you OFTEN
 Invite to events
 position yourself as a thought leader/expert
 Recommendations
 Groups
 Build influence with your network
 Sharing information
 Problem solving

13.  6 degrees of separation
 Turn a cold contact into a warm lead
 Research their network
 Linkedin
 Facebook
 Who do you know in common?
 Make a introduction and tell who you know in
common
 Bob Burg said “People do business with
people they know, like and Trust”

14.  Keep the profile up-to-date
 Use keywords in titles
 Highlight Accomplishments not positions in
current and previous employment
 Online users are very visual, so include
powerpoint presentations, videos, and other
elements
 Join Groups (concentrate on 3-5)
 Connect to other people!

16. Vision Board Workshop on October 19th,
2014 at The Mansion at Elkins Park
 Linkedin 102 “I have a profile, now
what?” workshop on November 6th, 2014
6th Annual Business Tech Expo is scheduled
for September 27th, 2015
RSVP
http://newmannetworks.eventbrite.com