Strategic and seasoned marketing professional looking for a new opportunity.

1. Tiffany Thompson
DIGITAL | SOCIAL | B2B & B2C | SAAS | MARKETER
Linkedin.com/in/TThompsoninATL @SassyTinATL
Strategic Marketing Professional
Seasoned, creative, flexible marketer that thrives in fast-paced
organizations.
Results oriented professional with a diverse background in marketing
including: digital, social, events, campaigns, advertising, strategic
partnerships, mobile, brand awareness and management.
Highly skilled in cultivating and managing collaborative relationships in cross-
matrix environments internally (sales, product management, product
marketing, corporate marketing) and externally with customers, partners and
vendors.
Confident and polished communicator, comfortable delivering presentations
to diverse audiences including executives and C-suite.

2. EXPERIENCE
 20+ years as a marketer in B2B, B2C and B2B2C roles spanning startups to enterprise organizations
 Managed internal and external agencies – creative, PR, media buying with budgets up to $18
million
 Appointed “Brand Ambassador” – Communicated the new brand story to industry partners,
clients and advisory boards.
EMPLOYERS:
 ORACLE – 2012-2015
 Director of Campaign Marketing Oracle Social Cloud
 Director of Marketing, Social, North America Marketing
 VITRUE (acquired by Oracle 2012) 2011-2012
 Director of Marketing, Partnerships & Promotions
 CHERRY BLOSSOM CONSULTING 2011-2013
 Owner
 CANADIAN TOURISM COMMISSION
 Director, National Accounts 2005-2009
 Director, Leisure Sales 2000-2005

3. STRATEGIC PARTNERSHIPS- highly skilled at
developing relationships and negotiating opportunities to create mutually
beneficial alliances

4. EVENT EXECUTION- adept at both large scale industry
activations as well as small intimate, hospitality events
 SXSW (2011-2015)
 Digiday Brand Summit
 Advertising Age Digital
 Vitrue Client Summits (NYC/Las Vegas)
 Oracle Social Summit
 Rise and Shine with Canada
 Celsius – A Canadian Lounge

5. EVENT EXECUTION..

6. PRINT – tradeshow materials, collateral, postcards, magazine ads

7. MOBILE
 Established the framework for the luanch of a new mobile event app
that was rolled out across North America Marketing

8. DIGITAL
 Display/Banner Advertising
 Content Syndication
 Microsites
 SEO
 Email marketing

9. CONTENT DEVELOPMENT- Facilitate the development of thought
leadership and demand generation assets as well as sales enablement collateral
 Ebooks
 Whitepapers
 Research Reports
 Videos
 Social Copy
 Email drip campaign templates
for sales
Topics/themes have included:
 Social ROI
 The changing role of the CMO and the rise of the CDO
 Social Listening
 Social Customer Service
 Social Influencer/Advocacy Marketing

10. SOCIAL
 Responsible for building a social strategy and tactical implementation plan for
the North America Field Marketing team to engage with customers/prospects
via social, pre, during and post events.
 Created social training materials (curriculum, presentations, how-to guides)
and provided training internally (marketing and sales teams) and externally to
Oracle Partner Network.
 Member of global social steering committee responsible for determining social
content, execution strategy, policies, measurement tools across all Oracle’s
social hubs.
 Experience with buying and execution of paid social media campaigns
 Savvy with various social media platforms.

11. Tiffany Thompson
DIGITAL | SOCIAL | B2B | SAAS | MARKETER
Linkedin.com/in/TThompsoninATL @SassyTinATL TThompsoninATL@Gmail.com