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expertise
•	 Business Strategy & Innovation
•	 Content Strategy & Writing	
•	 Line Management & Mentoring	
•	 Marketing Planning	
•	 Cross-Generational Collaboration	
•	 Utilizing Technology to Build          
Effective Content Marketing          
Programs	
•	 Brand Building | Integrated         
Communications| Digital Media      
(all platforms)	
•	 New Business Development	
•	 Strategic Event Management &
Community-Building	 	 	
•	 Training | Coaching | Motivational
Speaking
experience
featured in
THEONSWITCH, LLC.
Founder and Principal | New York, NY | 2003 – Present
•	 Grew from start-up to nearly $1 million in gross revenue   
in <5 years
•	 Rebranded/branded and built digital platforms and     
strategic content communities for 50+ companies,         
resulting in >25% revenue increases. Industries include
SaaS, retail, lifestyle, luxury, education, real estate, health,
technology, and business services. Delivered 40% growth
in one quarter for tech start-up; 2,500 new B-to-B leads in
just 30 days
•	 Created and launched award-winning site (www.sheBOOM.com),
serving as publisher and spokesperson; wrote/produced
four business books under own imprint
•	 Developed communications strategies for all conventional
and digital media forms including online, experiential
(events and conferences), broadcast, and print
•	 Hire, train, and mentor marketing professionals at all     
levels, established intern curriculum
•	 Teach workshops at national industry events about AI,
content marketing, women’s entrepreneurship, innovation,
and other topics. Write for business and consumer media,
including HuffPost
CONTENT STRATEGY
& MANAGEMENT
Deliver growth, ROI,
sales efficiency, and
brand awareness through        
targeted, compelling,
and effective content    
marketing strategy and
award-winning execution
PUBLISHING EXPERIENCE
Diverse marketing, editorial, and management experience
during seven years in the business and consumer
publishing industry, including Warren Gorham & Lamont,
Appleton Century Crofts, (a division of Prentice Hall), and
Matthew Bender including:
•	 Managed product acquisition and launches; leading sales
team training
•	 Staffed and relocated marketing services department for
major business publisher
•	 Edited manuscripts and built relationships with authors
REED EXHIBITIONS, DIVISION OF REED ELSEVIER
Senior Vice President | Norwalk, CT | 2001 – 2003
•	 CMO for the world’s largest trade show and fan festival
organizer (producers of ComicCon)
•	 Launched highly successful marketing campaigns and
business events across 40 industries
•	 Despite the contraction in the trade show industry due
to the 9/11 economic fallout, was a key contributor in     
growing corporate contribution 6% to $55M in profitable
trade show launches
•	 Re-engineered marketing and reduced outside service
agencies from 28 to 4
•	 Earned first place on the “Trade Show Week 200” list
three consecutive years
•	 Crafted company strategic plan and researched growth
sectors, recommending expansion into consumer events
(e.g., ComicCon), which now represents 30% of company
revenues; led global marketing work team
•	 Managed brand development, corporate positioning,     
research, and public relations
MASTERCARD INTERNATIONAL
VP Integrated Marketing | Purchase, NY | 1995 – 2001
•	 Facilitated brand and marketing initiatives within “Priceless”
framework; created integrated communications to tell the
brand story to employees, partners, and media
•	 Developed wide-range of programs and initiatives across
multiple media platforms
•	 Launched new products and spearheaded numerous   
successful national events
•	 Reorganized marketing services function and transitioned it
from production group to consulting team
CITIBANK
VP| New York, NY | 1983 – 1985 | Returned 1986 – 1995	
•	 Re-branded branch banks nationally; trained and          
motivated diverse work teams	
•	 Led most successful branch re-launches in bank history
to-date, Connecticut expansion and Flushing re-launch
(a highly diverse community, involving multicultural        
marketing approach)
•	 Developed direct marketing segmentation strategy,        
involving complex data analysis and targeting
•	 Managed work teams of up to 60, and successfully managed
downsizing due to economy, without any impact on
revenue-generation	
speaking
& teaching
•	 BIA/Kelsey
•	 Interbike
•	 American Camp Association: National
and Tri-State Conferences
•	 Health Care Exhibitors Association
•	 New York State Restaurant Association
•	 Nightclub & Bar Show
•	 SCORE
•	 Jellystone National Park Camp   
Resorts Symposium
•	 Constant Contact workshops,
other local/national events
•	 Former Adjunct Professor, New
York University
•	 Cornell University Women’s Conference
publications
BOOKS & E-BOOKS
•	 Embrace the Machine (AI series)
•	 Don’t Hook Up with the Dude
in the Next Cube: 200+ Career       
Secrets for 20-Somethings
•	 Bitch Slap: When Women           
Misbehave at Work
•	 The Sins of Social Media and How
to Avoid Them
NEW YORK UNIVERSITY
Graduate Diploma - Book Publishing
(Masters equivalent)
Thesis: “The Status of Women in
the Publishing Industry”
UNIVERSITY OF MICHIGAN
A.B., English and Psychology with
Honors
education
CORNELL UNIVERSITY
SUMMER SESSION
English and Psychology
KELLOGG EXECUTIVE
COMMUNICATIONS
PROGRAM
activities
PROFESSIONAL
•	 Non-profit Volunteer (current and past): Defy Ventures,
MOUSE
•	 Former President, Chappaqua-Millwood Chamber of Commerce
•	 Former President, Women in Communications Westchester/
Fairfield
•	 Yonkers Partners in Education (former Board Member)
•	 PENCIL
PERSONAL
•	 Travel
•	 Baking
•	 Cycling
•	 Weight Training
•	 Knitting
•	 Reading
NANCYA.SHENKER
C: 914-673-2800
O: 800-515-1958
E: nashenker@gmail.com
PIONEERING|PROLIFIC|CREATIVE|SAVVY|UNCONVENTIONAL|TENACIOUS|GENUINE
DIGITAL COMMUNITIES & MEDIA
More than 500 original content
contributions to:
•	 HuffPost
•	 New York Times
•	 Nightclub & Bar website
•	 Mogul
•	 Camping Magazine
•	 MJ Magazine and Marijuana          
Business Magazine
•	 New York Enterprise Report         
(now SmartCEO)
•	 The Daily Infographic
•	 Other varied business/consumer     
media -- digital and print

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Nancy A Shenker CV

  • 1. expertise • Business Strategy & Innovation • Content Strategy & Writing • Line Management & Mentoring • Marketing Planning • Cross-Generational Collaboration • Utilizing Technology to Build Effective Content Marketing Programs • Brand Building | Integrated Communications| Digital Media (all platforms) • New Business Development • Strategic Event Management & Community-Building • Training | Coaching | Motivational Speaking experience featured in THEONSWITCH, LLC. Founder and Principal | New York, NY | 2003 – Present • Grew from start-up to nearly $1 million in gross revenue in <5 years • Rebranded/branded and built digital platforms and strategic content communities for 50+ companies, resulting in >25% revenue increases. Industries include SaaS, retail, lifestyle, luxury, education, real estate, health, technology, and business services. Delivered 40% growth in one quarter for tech start-up; 2,500 new B-to-B leads in just 30 days • Created and launched award-winning site (www.sheBOOM.com), serving as publisher and spokesperson; wrote/produced four business books under own imprint • Developed communications strategies for all conventional and digital media forms including online, experiential (events and conferences), broadcast, and print • Hire, train, and mentor marketing professionals at all levels, established intern curriculum • Teach workshops at national industry events about AI, content marketing, women’s entrepreneurship, innovation, and other topics. Write for business and consumer media, including HuffPost CONTENT STRATEGY & MANAGEMENT Deliver growth, ROI, sales efficiency, and brand awareness through targeted, compelling, and effective content marketing strategy and award-winning execution PUBLISHING EXPERIENCE Diverse marketing, editorial, and management experience during seven years in the business and consumer publishing industry, including Warren Gorham & Lamont, Appleton Century Crofts, (a division of Prentice Hall), and Matthew Bender including: • Managed product acquisition and launches; leading sales team training • Staffed and relocated marketing services department for major business publisher • Edited manuscripts and built relationships with authors REED EXHIBITIONS, DIVISION OF REED ELSEVIER Senior Vice President | Norwalk, CT | 2001 – 2003 • CMO for the world’s largest trade show and fan festival organizer (producers of ComicCon) • Launched highly successful marketing campaigns and business events across 40 industries • Despite the contraction in the trade show industry due to the 9/11 economic fallout, was a key contributor in growing corporate contribution 6% to $55M in profitable trade show launches • Re-engineered marketing and reduced outside service agencies from 28 to 4 • Earned first place on the “Trade Show Week 200” list three consecutive years • Crafted company strategic plan and researched growth sectors, recommending expansion into consumer events (e.g., ComicCon), which now represents 30% of company revenues; led global marketing work team • Managed brand development, corporate positioning, research, and public relations MASTERCARD INTERNATIONAL VP Integrated Marketing | Purchase, NY | 1995 – 2001 • Facilitated brand and marketing initiatives within “Priceless” framework; created integrated communications to tell the brand story to employees, partners, and media • Developed wide-range of programs and initiatives across multiple media platforms • Launched new products and spearheaded numerous successful national events • Reorganized marketing services function and transitioned it from production group to consulting team CITIBANK VP| New York, NY | 1983 – 1985 | Returned 1986 – 1995 • Re-branded branch banks nationally; trained and motivated diverse work teams • Led most successful branch re-launches in bank history to-date, Connecticut expansion and Flushing re-launch (a highly diverse community, involving multicultural marketing approach) • Developed direct marketing segmentation strategy, involving complex data analysis and targeting • Managed work teams of up to 60, and successfully managed downsizing due to economy, without any impact on revenue-generation speaking & teaching • BIA/Kelsey • Interbike • American Camp Association: National and Tri-State Conferences • Health Care Exhibitors Association • New York State Restaurant Association • Nightclub & Bar Show • SCORE • Jellystone National Park Camp Resorts Symposium • Constant Contact workshops, other local/national events • Former Adjunct Professor, New York University • Cornell University Women’s Conference publications BOOKS & E-BOOKS • Embrace the Machine (AI series) • Don’t Hook Up with the Dude in the Next Cube: 200+ Career Secrets for 20-Somethings • Bitch Slap: When Women Misbehave at Work • The Sins of Social Media and How to Avoid Them NEW YORK UNIVERSITY Graduate Diploma - Book Publishing (Masters equivalent) Thesis: “The Status of Women in the Publishing Industry” UNIVERSITY OF MICHIGAN A.B., English and Psychology with Honors education CORNELL UNIVERSITY SUMMER SESSION English and Psychology KELLOGG EXECUTIVE COMMUNICATIONS PROGRAM activities PROFESSIONAL • Non-profit Volunteer (current and past): Defy Ventures, MOUSE • Former President, Chappaqua-Millwood Chamber of Commerce • Former President, Women in Communications Westchester/ Fairfield • Yonkers Partners in Education (former Board Member) • PENCIL PERSONAL • Travel • Baking • Cycling • Weight Training • Knitting • Reading NANCYA.SHENKER C: 914-673-2800 O: 800-515-1958 E: nashenker@gmail.com PIONEERING|PROLIFIC|CREATIVE|SAVVY|UNCONVENTIONAL|TENACIOUS|GENUINE DIGITAL COMMUNITIES & MEDIA More than 500 original content contributions to: • HuffPost • New York Times • Nightclub & Bar website • Mogul • Camping Magazine • MJ Magazine and Marijuana Business Magazine • New York Enterprise Report (now SmartCEO) • The Daily Infographic • Other varied business/consumer media -- digital and print