Objective: Lead a team of product marketing experts to introduce innovative new solutions to the market — from identifying initial customer pain points, to messaging, positioning, and acting as the “face” of an organization with press and analysts. Strengths: • Product marketing expertise in enterprise and startup organizations. • Crafting integrated marketing campaigns for global product and solution launches. • Social media leadership inclusive of strategy, in-the-trenches community building, social listening, and advocacy. • Spokesperson experience as the face of an organization, briefings top-tier press and analysts. • Cross-functional Product Management background in agile development environments.

1. Scott Simkin
(408) 313 – 1830 310 Crescent Village Circle #1314
scott@mentalmodels.com San Jose, CA 95134
OBJECTIVE
Lead a team of product marketing experts to introduce innovative new security solutions to the market — from identifying initial
customer pain points, to messaging, positioning, and acting as the “face” of an organization with press and analysts.
STRENGTHS
• Product marketing leadership in enterprise and startup organizations, transforming technical content into
understandable stories for diverse audiences.
• Practiced spokesperson expertise as the face of an organization, briefing top-tier press, analysts, customers and SVP-
level audiences.
• Highly collaborative with exceptional communication skills across engineering, product management and sales
stakeholders.
• Social media leadership inclusive of strategy, in-the-trenches community building, social listening, and advocacy.
• Cross-functional Product Management and User Experience background in agile development environments.
PROFESSIONAL EXPERIENCE
Cisco Systems, San Jose, CA May 2012 – Present
Marketing Manager, Security Products & Solutions Marketing
Responsibilities:
• Managing the creation and release of the Cisco 2013 Annual Security Report inclusive of research, content generation and
acting as the primary spokesperson with press and analysts.
• Marketing lead for Cisco Security Intelligence Operations (SIO) and Threat Defense solutions.
• Social media strategist for 300,000 active followers across security social properties.
Key Accomplishments:
• Primary creator of the Cisco 2013 Annual Security Report, leading a team of threat researchers, product management and
engineering all the way through the full marketing campaign and press/analyst engagement. The report resulted in over 60
unique articles across top-tier business and trade press, as well as improved analyst perception of the Cisco Security brand.
• Built new messaging, positioning and collateral for Cisco Security Intelligence Operations, executing on requirements from
senior business and sales leaders with positive message testing from Gartner, Forester, and IDC.
• Marketing lead for the acquisition of Cognitive Security, defining initial messaging, collateral and integration activities.
• Leading security social media, growing followers over 50% to 300,000 customers and partners across Facebook, Twitter,
LinkedIn and SlideShare.
Cisco Systems, San Jose, CA July 2010 – May 2012
Marketing Manager, Mobility Product & Solutions Marketing
Responsibilities:
• Key player in global solution and product-level launches, from determining customer pain-points, developing messaging, to
executing with PR for a business unit worth $1.5B in annual product and services revenue.
• Construct a comprehensive Social Media strategy and practice.
• Responsible for external Cisco.com web presence.
Key Accomplishments:
• Led product and solution launches, including the Cisco Aironet 3500p Series Access Point, a Cisco and GE Healthcare
collaboration and the Cisco 3300 Series Mobility Services Engine, with press coverage featured in publications such as
Network World, eWeek and CRN.
• Built active communities of 45,000+ customers and partners across Facebook and Twitter, driving 60,000 clicks (CTR) per
quarter to targeted mobility and wireless collateral, marketing assets and industry thought leadership.
• Managed a $120,000 annual social media budget inclusive of campaign-based media buys, graphic development and
promotions/sweepstakes.
• Centralized the strategy and web activities within solutions marketing, leading an extended team of IMCs, web strategists,
and other stakeholders through implementation, including creating reproducible best practices for activities such as
Webcast and Video promotion.

2. Mental Models Inc., Sunnyvale, CA July 2008 – July 2010
Product Management & User Experience Design Consultant
Responsibilities:
• Define and prioritize key product features.
• Own iterative user-centric design process.
• Oversee a multi-disciplinary team and client relationships.
Key Accomplishments:
• Client: Attributor
o Product realization for a Facebook-based commerce application, taking the product from initial vision to an
implementable state with complete feature specifications, UI and visual design.
o High-level Wireframing of user interaction.
o Developed the look and feel of new marketing collateral with a team of graphic designers and copywriters.
• Client: Kachingle
o Delivered the 1.0 product specification as an in-house Product Manager.
o Established an Agile development environment, leading scrums for feature prioritization and recommended the
use of key tools such as Pivotal Tracker, Get Satisfaction, etc.
o Led the effort to develop the look, feel and functionality of two dynamically generated ‘widgets’ for initial release.
Cisco Systems, San Jose, CA July 2009 – July 2010
Marketing Specialist, Consultant, Global Government Solutions Group
Responsibilities:
• Develop marketing programs and collateral.
• Define and executed communication plans.
• Manage multimedia projects.
Key Accomplishments:
• Produced marketing collateral including: solutions overviews, technical specifications, press releases, and presentations
for technologies such as Mobility and Data Center.
• Managed a global security awareness program, defining risky behaviors and running internal campaigns to prevent
them.
• Developed executive’s communication plans, creating the message and presentations for major conferences and
speaking engagements.
Cisco Systems, San Jose, CA August 2008 – July 2009
Marketing Intern, Global Government Solutions Group
• Assisted Security PR manager in delivery of a global multimedia security campaign, directly interfacing with Senior Vice
Presidents and other executives.
• Develop and implemented a companywide Security Awareness plan targeting risky behaviors and how to prevent them.
• Won a Commendation of Excellence for Collaboration in the 2008 Society for New Communications Research’s
Excellence in New Communications Awards for a case study of an internal Web 2.0 tool.
• Responsible for the creation and management of multiple social media communities across Twitter and Facebook,
inclusive of media buys for promotion of key announcements.
• Extensive work with the Network Centric Operations Industry Consortium on marketing, communication, and social
media programs.
EDUCATION
Levy School of Business – Santa Clara University, Santa Clara, CA 2006 – 2008
Bachelor of Arts Degree in Marketing
Santa Clara University Dean’s List
Foothill College – Los Altos Hills, CA 2004 – 2006
Foothill College Honors Scholar
Monta Vista High School – Cupertino, CA 2000 – 2004
References available upon request