Lauren Brubaker's Online Portfolio


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Lauren Brubaker's Online Portfolio

  1. 1. Lauren Brubaker<br />Digital Marketing and Event Portfolio<br />
  2. 2. A little about me…<br />Actively pursuing positions with innovative, driven companies<br />Passionate about social media, marketing strategy, and event management<br />Worked full-time and attended university full-time at night to put myself through college<br />Energetically developing leadership skills to become a mentor and team leader<br />Love to learn and always driven to improve both skill set and self<br />Enjoy connecting with people on shared interests, goals, and hobbies<br />Let me share some of my skills…<br />LAB<br />DLR<br />LAB<br />
  3. 3.
  4. 4. Social Media<br />
  5. 5. Professional Social Media Projects: <br />- Social Media Consultant for the Believe In Me School<br />Created social media strategy and campaigns for the Believe In Me School, a new non-profit autism school created in partnership with Bernie Marcus, co-founder of Home Depot and founder of The Marcus Institute.<br />Initial Goals<br />Provide basic introduction to social media<br />Create a plan that requires minimal initial effort for board members to manage<br />Present realistic goals for each platform<br />Proposal can be viewed (with permission) <br />BIMSchoolProposal<br />Campaigns will launch closer to school opening<br />Slated for 2012 opening<br />See what Bernie Marcus says about the school – Atlanta Business Chronicle article<br />
  6. 6. Professional Social Media Projects:<br />- Digital Marketing and Event Consultant for WorldClaim Global Claims Management<br />Brainstormed and initiated “Are You Prepared?” campaign, a weekly disaster preparedness segment for social media platforms<br />Initial Goals<br />Create weekly Facebook, Twitter and YouTube posts that provide disaster readiness tips for your home or business<br />Increase Facebook and Twitter followers by providing unique, relevant content for the 2011 hurricane and fire season<br />See the new campaign in action! (Executed by BlueWave Computing)<br />WorldClaim Tuesday Tip of the Week<br />
  7. 7. Personal Social Media Projects: <br />Visit my social media hub<br />or connect with me below!<br /> <br />
  8. 8. Klout Score<br />
  9. 9. Email Marketing<br />
  10. 10. Email Marketing Projects: <br />- Campaign Manager for Applied Software Technology, Inc. (an Autodesk reseller of the year)<br />Created 200+ email campaigns in 2009<br />Maintained CAN-SPAM compliance for all email programs<br />Asked by Autodesk to be new email program roll-out consultant<br />Leveraged existing database to create several new drip campaigns<br />
  11. 11. Email Marketing Projects: <br />- Email Marketing Consultant for Kat Nelson Designs and Stella & Dot Jewelry<br />Revised and formatted database for integration with Constant Contact<br />Provided basic tutorials on sending emails through Constant Contact<br />Currently working on creating newsletter template and assisting with social media campaigns on Facebook<br />
  12. 12. Brand Management<br />
  13. 13. Brand Management Projects: <br />- Brand Manager for WorldClaim Global Claims Management<br />Hired to take company through a complete redesign of their corporate identity<br />Partnering with design firm Inward Solutions, I created a new website (writing 90% of the copy), brochures, logo, letterhead, business cards and more<br />Samples:<br />Business Cards<br />Pocket Folders<br />Brochures<br />Letterhead<br />Full Page Ad<br />Half Page Ad<br />Sales Support<br />
  14. 14. Event Management<br />
  15. 15. Event Management Projects: <br />- Executive Assistant for HighRoller Magazine/Publication Services of America<br />Team Lead for the green room at the 2005 Fox Sports Southern Sports Awards, filmed at the Tabernacle in Atlanta, GA<br />Head of green room execution, including photo shoot management, food and beverage selection, swag bags, celebrity coordination, etc. <br />View video highlights from The Southern Sports Awards!<br />View celebrity editorial photos taken for HighRoller Magazine<br />Celebrities in attendance include:<br />Richard Petty<br />James Carville<br />Paula Deen<br />The Charlie Daniels Band<br />Burt Reynolds<br />John Salley<br />Dominique Wilkins<br />
  16. 16. Event Management Projects:<br />- Brand Manager for WorldClaim Global Claims Management<br />Manage all aspects of trade show execution, including pre-and-post event marketing, and booth design, setup and staffing<br />Host all hospitality events for clients, including swag selection, budget management, and location decor<br />Sample Trade Shows:<br />2007 BOMA International Trade Show – NYC Javits Convention Center<br />2007 AAHOA Annual Convention – Charlotte Convention Center<br />2006 – 2008 Atlanta Apartment Association Annual Convention – Cobb Galleria Centre<br />20+ local and regional trade shows in the insurance, construction and disaster industries…<br />Sample Trade Show Mailer<br />
  17. 17. Event Management Projects:<br />- Campaign Manager for Applied Software Technologies, Inc. <br />Drive monthly webinar and user group attendance through coordinated email campaigns <br />Assist Marketing Manager with event strategy, attendee registrations, location scouting, and event setup<br />Assisted with execution of:<br />U.S. GSA Contract Kickoff Event<br />Two-day event hosted by Director of Marketing, Marketing Manager and myself<br />Attended by 12 companies<br />Required coordination of airfare, hotel accommodations, meeting location and execution, and nightly group dinners<br />Quarterly user groups for each of the five business units<br />Monthly product webinars<br />Annual Autodesk product roll-out events<br />Company holiday parties and celebrations<br />
  18. 18. Connect with Me!<br />Thank you so much for taking the time to view my presentation! For questions, or to schedule an interview, please email me at<br />