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LIIAR ANALYSIS
• Front Cover
• Contents Page
• Double Page Spread

Tia Maletta
COVER
Conventions

Date Line
Masthead

Pull Quote

Cover lines

Headline

Cover lines

Kicker

Main
Image/Splash
Media Language – Codes and
Conventions
•

•

•

•

Masthead: The masthead follows magazine conventions by
being placed at the top of the magazine cover. It is very large
and bold. The white font makes it stand out from the light
blue background therefore it captures the audience attention.
As well as this the ‘d’ in has a green coloured circle instead of
it just being plain making the masthead stand out more
compared to other fonts on the front cover capturing the
audience’s attention more.
Date Line: The date line identifies the different issues of
magazines and the release date of each magazine. This also
shows the time they vary in-between. By having a date line on
each magazine it makes each magazine unique so if other
readers want to talk about their interest in the magazine this
would be a way of doing so.
Cover Lines: The cover line is summaries of the most enticing
features and articles which are inside that magazine. The
cover lines are situated in the third quarter of the magazine as
well as one in the top right hand corner. The cover line makes
the audience more interested and want to read the magazine
more.
Main Image/Splash: The splash is the main image on the front
cover; it takes up the majority of the front cover. It is the first
thing the reader sees when looking at the magazine so it
needs to be interesting and appeal to the target market. The
main image is ‘Justin Bieber’ and as he is quite a big ‘star’ at
the moment he is well known so this would encourage a larger
target audience. Justin Bieber is wearing a great t-shirt, blue
jeans, gold chain and a silver chain bracelet making his ‘cool’
appearance stand out and this image lives up to who Justin
Bieber is making the pull quote link well with this image.
•

•

•

Pull Quote: The main pull quote is a quote
made by Justin Bieber ‘Everything I do, I do to
be the greatest’ It has been put in a red text
box but the font is white like the masthead
making it stand out more. As the font is
slanted it represents the state of mine Justin
is in and the ‘cool’ lifestyle he lives up to and
who he is making his fans want to be like
him.
Kicker: The kicker is to the left hand page a
bit further down the page which is a story
designed to stand out from the rest of the
page. The kicker should be in a different type
of font to make it stand out more to the
reader.
Headline: The headline is the biggest font
which is related to the main story. ‘Justin
Bieber’ is the headline and is the biggest font
on the front cover with a quote from Justin
going along the top making it clear that the
main article in this issue of the magazine is
about Justin Bieber.
Institution – Publisher, Company..?
•

•

•

•

Billboard is published by Tommy Page who
is the Publisher at
Billboard (tommy.page@billboard.com)
Tommy Page joined the Billboard
company in June of 2011 after spending
several years at Warner Bros./Reprise
Records, where he worked as a recording
artist, an A&R executive, and recently as
the Vice President of Top 40 Radio
Promotion.
During his time at Warner Bros./Reprise
Records, Tommy Page helped shape the
careers of many successful artists, such as
Michael Buble and Green Day. He also had
his own No. 1 Billboard Hot 100 hit in
April 1990 with "I'll Be Your Everything"
Billboard is an American music magazine,
headquartered in New York City, New York
and owned by Prometheus Global Media.
Ideology –
Message, Mor
al Values
• Billboard is a music
magazine focusing on all
different types of music
ranging from
rap, indie, r&b, hip
hop, techno, dance etc.
• Billboard mainly focuses
at artists and music
groups that are
successful now such as
Justin Bieber (main
article in this particular
magazine), Drake, Beyon
cé, Katy Perry and so on.
Audience –
Who’s
reading it?
• Billboard’s target audience
is both relevant to male
and female. However I
would say it is targeted at a
younger generation of male
and female, attracting
more female attention due
to the celebrities they base
the majority of the main
articles on.
• The age range being from
14 to late 20s.
• Billboard is intended for
music professionals so this
could widen the range of
the target audience they
are targeting.
Representation –
How is it
represented?
•

•

•

•

•

Focusing at mise en scene the clothes Justin Bieber
is wearing a grey t-shirt with a gold chain around
his neck. He is holding onto his chain looking
directly into the camera. This image is a long shot
image of Justin Bieber. The reader is able to see
Justin Bieber clearly as well as his whole body and
his body position he is posed standing in.
As this picture was taken for the magazine when it
was published in 2012 Justin Bieber is now
represented differently in the media today in 2014.
Justin Bieber in 2012 was seen as an idol for young
people as he started from nothing and by simply
posting one YouTube video which was then found
by his manager Scooter Braun since then he has
become successful pop icon in the music industry.
Justin Bieber is represented here as him living up to
the big lifestyle that he lives up to by holding his
gold chain around his neck with his head slightly
forward showing a ‘look at me I'm big’ image.
Now in 2014, the media represents Justin Bieber as
a criminal with headlines such as ‘Justin Bieber
summoned to court’ ‘Troubled Justin Bieber
storms out of deposition hearing in Miami after
lawyer quizzes him over ex-girlfriend Selena
Gomez’
Pictures in the media of Justin Bieber now is mug
shots of him in court and images of him wearing
baggy trousers, hoodies and snapback hats.
Representing him being a ‘bad boy’ image after the
media have portrayed him with committing bad
crimes.
Conventions

Banner

Brand Identity
Masthead

Strapline
Pull quote
Cover lines

Headline
Main Image/Splash
Kicker

Lure
Cover lines
Media Language – Codes
and Conventions
Cover Lines: The cover line is summaries of the most enticing
features and articles which are inside that magazine. The
cover lines are situated in the third quarter of the magazine
as well as one in the top right hand corner. The cover line
makes the audience more interested and want to read the
magazine more.
Main Image/Splash: The splash is the main image on the
front cover; it takes up the majority of the front cover. It is the
first thing the reader sees when looking at the magazine so it
needs to be interesting and appeal to the target market. The
main image is of the successful rap star ‘Eminem’. He is
wearing a black vest top with a silver cross necklace around
his neck. Eminem has tattoos up both of his arms and the
position he is standing in with his arms cross making his
appearance stand out and this image lives up to who Eminem
is making the pull quote link well with this image.
Masthead: The masthead follows magazine conventions by
being placed at the top of the magazine cover. It is very large
and bold. The red font makes it stand out from the white
background therefore it captures the audience attention. The
word ‘vibe’ is in big, bold and capitals lettering. The font is
dark yet at the top of each letter going down to a bright red
at the bottom of each letter. The word ‘vibe’ links well with
this rap magazine as vibe meaning the right way of life like the
good side but in a sort of urban way with the target audience
can link to.
Banner: The banner is a front page headline which goes across
the full width of the page. The banter here is a rhetorical
question ‘Is 1998 rap’s last classic year?’ It also has famous rap
artists going across the top of the rhetorical question. By
having a rhetorical question it asks the reader a question so
they can feel the magazine is more personal to them.
Brand Identity: The brand identity distinguishes one magazine
or newspaper from another and enables the target audience to
recognize it easily. The brand identity on this particular
magazine is ‘The Real Rap’ The word ‘the’ is going up the left
hand side vertically and the words ‘Real Rap’ is in
big, bold, capital lettering making these two words stand out.
Strapline: The strapline is a headline in smaller font appearing
over main headline. The strapline here is the words
‘Vicodin, Valium and Methadone’ All of these are types of
drugs which link to Eminem. They are in a light grey font and
capital letters making these words stand out.
Pull Quote: The main pull quote is a quote made by Eminem ‘I
literally almost died’ It had been put in a black font with red
speech marks either side of the quote making it stand out
more. As the quote has been put in black font linking to the
colour vest stop Eminem is wearing.
Headline: The headline is the biggest font which is related to
the main story. ‘Eminem’ is the main headline with ‘comes
clean’ in smaller font underneath. This makes it clear that the
main article in this issue is about Eminem.
Kicker: The kicker is to the left hand page a bit further down
the page which is a story designed to stand out from the rest of
the page. The kicker should be in a different type of font to
make it stand out more to the reader. The kicker here is ‘The
50 Hottest Rap Blogs Ranked’.
Lure: The lure is a small section of a story is printed on the
front page and the full story or interview is advertised as
continuing inside. The lure here is ‘are the roots too black for
jimmy fallon?’ The words ‘The Roots’ are in a red font making
those two words stand out more to the reader.
Institution –
Publisher, Company..?
•
•

•

Vibe is a music magazine founded by
Quincy Jones.
After shutting down production in
Summer 2009, Vibe was purchased by
the private equity investment fund
InterMedia Partners and is now issued
every-other month with double
covers, with a larger online presence.
As of April 2013 Vibe is currently owned
by Spin Media.
Ideology –
Message, Moral
Values
• Vibe magazine features the
genres R&B and hip-hop music
artists, actors and other
entertainers.
• The magazine's target audience
is predominantly young, urban
followers of hip-hop culture.
• Vibe magazine has a larger
online presence than actual
magazines being brought.
• Vibe magazine is a magazine
where it tells the stories and
news of artists that wouldn’t
normally be spoken about as
they aren’t usually well
represented role models.
Audience –
Who’s reading
it?
• Vibe’s target audience is both
relevant to male and female.
However I would say it is targeted at
a younger generation of male and
females attracting the attention of
those who are having a tougher
time growing up in society due to
the celebrities they base the
majority of the main articles on.
• The age range being from 14 to late
20s.
Representation –
How is it
represented?
•

•

•
•

•

Focusing at mise en scene the clothes
Eminem is wearing a black vest top with a
silver cross chain necklace. He is also wearing
a silver watch.
Eminem has tattoos up both of his arms and
is giving a serious, scary look directly into the
camera.
This image of Eminem is a medium close up.
The reader is able to see Eminem’s face
clearly as well as his body language.
Eminem’s representation in the media is that
he is seen as a man that nobody should mess
with. Eminem has his arms crossed standing
there with a stern glare directly into the
camera.
As Eminem is a rapper and is very successful
he is represented in the media well I think.
All his rap songs are about real life events he
has experienced throughout his life. Eminem
hasn’t had the nicest life so his music tells his
story and this image of him I believe has
conveyed him well.
Conventions

Masthead

Cover lines

Barcode

Cover lines
Main Image/Splash
Lure
Headline
Pull quote
Secondary
image

Kicker
Media Language –
Codes and Conventions
Cover Lines: The cover line is summaries of the most
enticing features and articles which are inside that
magazine. The cover lines are situated in the top right hand
corner of the magazine as well as in third quarter of the
magazine under the masthead. The cover line makes the
audience more interested and want to read the magazine
more.
Barcode: By including a barcode once scanned the price
appears so the magazine can then be brought, the barcode
also identifies each magazine as an individual. The barcode
here has been situated in a portrait position up the right
hand size in the first quarter of the magazine.
Main Image/Splash: The splash is the main image on the
front cover; it takes up the majority of the front cover. It is
the first thing the reader sees when looking at the
magazine so it needs to be interesting and appeal to the
target market. The main image is of the successful artist
‘Madonna’. She is wearing a black jumper with a silver strap
around the hood of the black jumper. Madonna is also
wearing a shiny glove with two fingers on show. She is
starring directly into the camera, posing with a glared look
living up to the appearance she stands out in society to. The
pull quote ‘Stupid question! Next!’ lives up to Madonna’s
personality who the main article in the magazine is about.
Lure: The lure is a small section of a story is printed on the
front page and the full story or interview is advertised as
continuing inside. The lure here is ‘The 50 Best British
Albums is voted by you’ the text is overlaying a circle shape
of the British flag which relates to what the article is about.
Pull Quote: The main pull quote is a quote made by
Madonna ‘Stupid Question! Next!’ It had been put in a
white font making the font stand out to the black
background with the red headline.
Kicker: The kicker is to the left hand page a bit further
down the page which is a story designed to stand out
from the rest of the page. The kicker should be in a
different type of font to make it stand out more to the
reader. The kicker here has been put right across the
bottom of the magazine with a light blue background
making it stand out compared to the rest of the fonts
used.
Masthead: The masthead follows magazine
conventions by being placed at the top of the
magazine cover. It is very large and bold. The red
background shape with the big ‘Q’ overlaying it
captures the audience attention. The letter ‘Q’ is in
big, bold and capitals lettering. The font is a white
colour yet as it has a bright red background behind it
this makes it stand out more.
Headline: The headline is the biggest font which is
related to the main story. ‘Madonna’ is the main
headline with pull quote in smaller font underneath.
This makes it clear that the main article in this issue is
about Eminem. ‘Madonna’ is in bright red font
capturing the reader’s attention straight away.
Secondary Image: The secondary image is of another
women in music as that is what the article is about.
But the main image is of Madonna who is a successful
women in the music industry. The secondary image
being of ‘Duffy’ who is another successful women in
the music industry.
Institution –
Publisher, Company..?
•
•

•

•
•

Q is a popular successful music magazine
published monthly in the UK.
Founders Mark Ellen and David Hepworth were
dismayed by the music press of the time, as they
felt they were ignoring a generation of older
music buyers who were buying CDs — then still
a new technology.
Q was first published by the EMAP media group
in October 1986, setting itself apart from much
of the other music press with monthly
production and higher standards of photography
and printing.
Bauer Media Group – Publishers now of Q.
Bauer Media Group is a multinational media
company headquartered in Hamburg, Germany
which operates in 16 countries worldwide. Since
the company was founded in 1875, it has been
privately owned and under management by the
Bauer family.
Ideology –
Message, Moral
Values
• Q is a successful music magazine
focusing on all different types of
music ranging from
rap, indie, r&b, hip
hop, techno, dance etc.
• Q mainly focuses at artists and
music groups that are successful
now to a target audience of an
older generation such as
Madonna (main article in this
particular magazine) and artists
that are not well known now but
are becoming successful in the
near future.
Audience – Who’s
reading it?
•

•
•

•

The target audience for Q Magazine is the
older generation both males and females
from the age of 30 years old plus who are
interested in current successful artists but
who are of an elder age such as Adele as
well as upcoming artists.
The age range being from 30 to late 40s.
Q magazine gives a comprehensive
coverage of the current music scene for
the elder generation.
Q being sold at the price of £3.90 shows
that only people who work would pay for
this magazine as the younger generation
would rather spend that sort of money on
other things as well as the younger
generation are more likely to find out
music information from social network
websites such as Twitter as well as this the
younger generation have that one artist
they are particularly interested in and if
they wanted to find out recent information
about that artist they would use the
internet or social networks such as Twitter.
Representation – How
is it represented?
•

•
•
•

•

Focusing on mise en scene the clothes
Madonna is wearing is a black jumper with a
silver strap around the hood of the black
jumper. Madonna is also wearing a shiny
glove with two fingers on show.
She is starring directly into the
camera, posing with a glared look living up to
the appearance she stands out in society to.
Madonna is wearing simple make up and she
looks natural with natural eye make and
nothing extravagant.
Madonna is seen as a successful artist and
she was very successful back in the day when
she started her career in the 50s. So she is
popular to the older generation.
As Q Magazine is targeted for the older
generation from people aged 30+ Madonna
is represented conveyed well in this image.
CONTENTS
PAGE
Conventions

Date

Banner at the top

Masthead

Magazine website

Brief Heading/
Summary of
Content

Main Story

•

Subheading

Page Numbers

There is no editors letter
which I feel breaks the
conventions of a contents
page. By not having an
editors letter makes more
room for articles and
images which shows that
the magazine ‘Q’ is based
purely the contents on
music related subjects.

Subheading

Secondary Image
Media Language – Codes and
Conventions
•

•
•
•

•

•

•

Main story – There are two images on this contents page but the main image being of
Adele who the main article is about. Both images are simple images of the artists
‘Adele’ and ‘The Last’. They each have a white box of text overlaying each image with
the page number in red, who they are in black bold font and a caption about them in
a smaller font. This catches the reader’s attention as they are the main stories that
are in the magazine. The main story being about Adele as she is somebody who is
known worldwide for being an amazing singer so she stands out more to the reader.
Masthead- The masthead ‘Q’ has the same font and colour as what is used for the
main front cover of the magazine which catches the reader’s attention which makes
them know what magazine they are reading so they buy it again in the future.
Banner at the top – The banner at the top has been put straight across the top of the
contents page title in black with font overlaying the banner to imply the importance
of the page and to let the reader know what is going on.
Secondary Image – The pictures used on the context page all have a border around
them making them stand out more. But the main image is of Adele who is a successful
current artist. The secondary image being of ‘The Last’ who are not such a well known
artist/artists compared to Adele but may become more successful in the future. If
‘The Last’ was to be the main image on the contents page this may turn readers away
as they may not know who ‘The Last’ are. So by having ‘The Last’ as a secondary
image it encourages the audience to read on more to find out who they actually are.
Date – The date saying the month and year this magazine has been released and the
number issue of the magazine may be important to some of the audience as they may
be collectors of this specific magazine. If they were to talk about this magazine to
other readers this would be a way to identify the magazine making it more unique to
other issues of the magazine.
Subheading – The subheadings are all in different fonts compared to each other. The
subheading ‘Women In Music’ is in capital, italic font making it stand out more and
the fact this part of the magazine is about women giving it a sort of fancy font
compared to the other fonts used for subheading because it is based on women in
music. The subheadings being in different fonts make them the main focus of the
contents to inform the reader of the features which are in the magazine.
Brief Heading/Summary of Content – Gives extra information on what is in the
magazine. These are all in a smaller black font underneath the title for each article.
The page numbers are the most important part on this page as then the reader knows
exactly where they are looking for the information they want to read. This layout also
gives the page numbers more attention as they are in a red font. The audience
automatically know where to look for each article and what each article is about by
looking through the subheadings until they find what article they want. As all the
articles all have a short sentence about what they are about this way the audience
know a bit more about each article before reading it. The audience are then able to
locate the article easily as the page numbers are right next to it in a bold red font
making the page numbers stand out.
Institution –
Publisher, Compa
ny..?
•
•

•

•
•

Q is a popular successful music magazine published
monthly in the UK.
Founders Mark Ellen and David Hepworth were
dismayed by the music press of the time, as they
felt they were ignoring a generation of older music
buyers who were buying CDs — then still a new
technology.
Q was first published by the EMAP media group in
October 1986, setting itself apart from much of the
other music press with monthly production and
higher standards of photography and printing.
Bauer Media Group – Publishers now of Q.
Bauer Media Group is a multinational media
company headquartered in Hamburg, Germany
which operates in 16 countries worldwide. Since
the company was founded in 1875, it has been
privately owned and under management by the
Bauer family.
Ideology –
Message, Mor
al Values
• Q is a successful music magazine
focusing on all different types of
music ranging from
rap, indie, r&b, hip
hop, techno, dance etc.
• Q mainly focuses at artists and
music groups that are successful
now to a target audience of an
older generation such as Adele
(main article in this particular
magazine) and artists that are
not well known now but are
becoming successful in the near
future.
Audience –
Who’s
reading it?
•

•
•
•

The target audience for Q Magazine is the
older generation both males and females
from the age of 30 years old plus who are
interested in current successful artists but
who are of an elder age such as Adele as well
as upcoming artists.
The age range being from 30 to late 40s.
Q magazine gives a comprehensive coverage
of the current music scene for the elder
generation.
Q being sold at the price of £3.90 shows that
only people who work would pay for this
magazine as the younger generation would
rather spend that sort of money on other
things as well as the younger generation are
more likely to find out music information
from social network websites such as Twitter
as well as this the younger generation have
that one artist they are particularly
interested in and if they wanted to find out
recent information about that artist they
would use the internet or social networks
such as Twitter.
Representation –
How is it
represented?
• Adele is wearing simple make up
and she looks natural. With a
plain jumper and nothing
extravagant.
• Adele is represented here as a
plain women yet still showing her
high status with her stern look
showing how successful she is.
• As she has not come from a rich
background and worked her way
up in the music industry I believe
this image of her shows that.
• This is a close up image of Adele
and the reader is able to see all
her facial features and the way
she poses with an elegant look.
Conventions

Masthead

Subheading
Date

Other articles

Main Image

Subheading
Brief Heading/
Summary of
Content

Page Numbers
Media Language –
Codes and
Conventions
•

•

•

Main story – There are two images on this
contents page but the main images being of
Oasis who the main article is about. They
each have a white border around them. This
catches the reader’s attention as they are
the main stories that are in the magazine.
The main story being about Oasis as they
are a band who is known mainly in the UK
and NME is published weekly in the UK.
Masthead- The masthead ‘NME’ has the
same font and colour as what is used for the
main front cover of the magazine which
catches the reader’s attention which makes
them know what magazine they are reading
so they buy it again in the future.
Date – The date saying the month and year
this magazine has been released and the
number issue of the magazine may be
important to some of the audience as they
may be collectors of this specific magazine.
If they were to talk about this magazine to
other readers this would be a way to
identify the magazine making it more
unique to other issues of the magazine.
•

•

Subheading – The subheadings are all
in different fonts compared to each
other. The subheading ‘Band Index’
‘News’ ‘Radar’ ‘Reviews’ ‘Live’ and
‘Features’ are in capital letters making it
stand out more. The subheadings being
in different fonts make them the main
focus of the contents to inform the
reader of the features which are in the
magazine.
Brief Heading/Summary of Content –
Gives extra information on what is in
the magazine. The main summary of
content is about Oasis who is the band
the main article is featured on. The
page numbers are the most important
part on this page as then the reader
knows exactly where they are looking
for the information they want to read.
This layout also gives the page numbers
more attention as they are in a red font.
The audience automatically know
where to look for each article and what
each article is about by looking through
the subheadings until they find what
article they want. The audience are
then able to locate the article easily as
the page numbers are right next to it in
a bold red font making the page
numbers stand out.
Institution –
Publisher, Company..?
•
•

•
•

•

NME celebrates all old and new
rock and films monthly.
NME magazine is read by over
one million music fans every
week.
NME is published by IPC Media.
NME music magazine is
published weekly. IPC is the
leading consumer magazine
publisher.
Within IPC there are three
publishing sections including:
IPC Inspire, IPC Southbank and
IPC Connect.
Ideology –
Message, Moral
Values
• NME is a weekly pop/rock
music journalism publication
in the UK being published
since March 1952.
• NME focuses on artists that
were successful in the past.
• As NME magazine mainly
focuses on past artists this
opens it up to an older
target audience.
• Therefore the artists that are
featured appeal to those in
that particular target
audience.
Audience – Who’s
reading it?
• NME is described to have a
target audience of 16-24
year-olds.
• Mainly males are reading
NME with maybe some
females but more of the male
population in the UK
interested in rock music.
• NME appeals to the elder
male generation more but
some male teenagers as well.
As fathers or other family or
friends would tell the
younger male generation
about rock music.
Representation –
How is it
represented?
• The two images are of
‘Oasis’ all band members
are wearing quite
dull, tatty, old clothes.
• Each member is playing an
instrument ranging from
guitars, trumpets to a
keyboard type instrument.
• Oasis are an
English rock band formed
in Manchester in 1991.
• Oasis were influenced by
The Beatles, an influence
that was labelled by the
British media as an
"obsession“.
DOUBLE
SPREAD
PAGE
The title is a quote from
the artist this article is
based on who is Ed
Sheeran. The quote has
been extracted from the
main article about Ed
Sheeran. The font stands
out compared to other
fonts used on this double
spread page. With letters
of different sizes and the
word ‘ginger’ being in red
represents Ed Sheeran as
he has ginger hair. This
type of text is used to
emphasise the state of
mind of Ed Sheeran and his
personality. The quote ‘I’m
bringing ginger back!’
relates to another
successful artist Justin
Timberlake’s song ‘I’m
bring sexy back’ relating
the two artists and how
successful they are.

This is a brief introduction to the article where the
name of the artist ‘Ed Sheeran’ has a red box
around it and Ed Sheeran’s name is written in
capital bold white font. By doing this it stands out
and catches the readers attention insuring they
know the exact name of who this double spread
article is about.

The article is written in a very simple font. The ‘I’ at the beginning of the
article is written in a white, bold font with a red box around it. Making
that particular letter stand out compared to other font used on this
article. That is a convention used to begin an article. The ‘I’ being in the
same font as ‘Ed Sheeran’ name for the brief introduction shows that this
is a personal article that Ed Sheeran has spoken about these topics in this
article.

Ed Sheeran is wearing a simple, plain, Ralph Lauren hoodie with a necklace around his neck. He
is also wearing plain jeans with a red belt as well as a watch and his guitar is placed next to him.
His guitar has an orange paw print on it which stands out on the guitar representing a tiger paw
print and as it is orange (ginger) like Ed Sheeran’s coloured hair. Ed Sheeran has his hands in his
pocket showing his personality that he has a calm personality and just goes with the flow of life.
This position reflects his personality. This image of Ed Sheeran has been taken from a long shot
as the background of London’s houses of parliament and Big Ben is shown in the background
representing that Ed Sheeran is from London and he wants the audience to know that.
Lady Gaga is not
wearing any
clothes apart
from a weird
short of metal
necklace around
her neck. Lady
Gaga is covering
her body with her
hands. She is
wearing make up
and her hair has
been back
combed and all
big. Lady Gaga is
looking directing
into the camera
with her mouth
slightly open
showing her top
teeth. This image
I think represents
Lady Gaga as she
has a weird
personality and to
me this is a weird
image. It is an
image that
doesn’t appeal to
me. Lady Gaga is
a unique artist
and likes to stand
out so this image
does represent
her personality.

There is no big headline title so this does not follow the conventions of a
magazine. Instead they have the name of the artist who this article is based on
‘Lady Gaga’ written in the top right hand corner of the page. It is then made clear
to the reader who the article is about if they don’t know who the image is of.

The article is written in
a very simple font. The
letters ‘S’ and ‘I’ at the
beginning of the
article are written in a
white, bold font.
Those two letters
stand out more
compared to other
font used on this
article. That is a
convention used to
begin an article.

There is a big letter ‘L’ in red font in the background taking up the whole right hand
A4 side of the magazine. By having the letter ‘L’ in red it makes it stand out to the
audience who the article is about. The ‘L’ links to ‘Lady Gaga’ as that is her first
initial in her name. Lady Gaga likes to stand out from the crowd so I believe this ‘L’
helps her represent who she is as it stands out from the rest of the text on this
double page spread.
The title is a quote from
the artist this article is
based on who Justin
Bieber. The quote has been
extracted from the main
article about Justin Bieber.
The font stands out
compared to other fonts
used on this double spread
page. With the first three
words ‘Girls give me’ in red
and then the last two
words ‘a headache!’ in
black. This quote starts
with an apostrophe in black
and ends with an
apostrophe in red. Having
the text in these colours
represents Justin Bieber as
he is wearing a black vest
top, red trousers and black
shoes. The quote ‘Girls give
me a headache!’ relates to
Justin Bieber as he is a
current successful artist
with girls running after him
wherever he goes no
matter where he is in the
world.

There is a secondary image of Justin Bieber and his
ex girlfriend Selena Gomez. This image links back to
the headline as maybe Justin is implying that
Selena gave him headache when they were going
out. The reader automatically looks at the
headline, main image and secondary image so
having the secondary image of Justin and Selena
implies this to the headline.

The article is written in a very simple font. As this article is an interview
between Justin Bieber and a journalist for this particular magazine. The
questions the journalist asked Justin have been written in red and Justin’s
answers have been written in black. This is a clear indication between the
journalist and Justin who is speaking towards the reader.

Justin Bieber is wearing a simple, plain black vest top with a silver chain necklace around his
neck. He is also wearing plain red jeans as well as black trainers to match his top. He is also
wearing a silver chain bracelet around his right wrist. Justin Bieber has one tattoo saying
‘Believe’ up his arm that is visible. The word ‘Believe’ relates to his music album he has recently
released as well as it is a word he uses for motivation. He is sitting on a chair but the chair is
opposite with his arm holding on to it whilst he leans back. This image represents Justin Bieber
and his ‘cool’ personality that he lives up.

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LIIAR Analysis

  • 1. Task 1 - LIIAR ANALYSIS • Front Cover • Contents Page • Double Page Spread Tia Maletta
  • 3. Conventions Date Line Masthead Pull Quote Cover lines Headline Cover lines Kicker Main Image/Splash
  • 4. Media Language – Codes and Conventions • • • • Masthead: The masthead follows magazine conventions by being placed at the top of the magazine cover. It is very large and bold. The white font makes it stand out from the light blue background therefore it captures the audience attention. As well as this the ‘d’ in has a green coloured circle instead of it just being plain making the masthead stand out more compared to other fonts on the front cover capturing the audience’s attention more. Date Line: The date line identifies the different issues of magazines and the release date of each magazine. This also shows the time they vary in-between. By having a date line on each magazine it makes each magazine unique so if other readers want to talk about their interest in the magazine this would be a way of doing so. Cover Lines: The cover line is summaries of the most enticing features and articles which are inside that magazine. The cover lines are situated in the third quarter of the magazine as well as one in the top right hand corner. The cover line makes the audience more interested and want to read the magazine more. Main Image/Splash: The splash is the main image on the front cover; it takes up the majority of the front cover. It is the first thing the reader sees when looking at the magazine so it needs to be interesting and appeal to the target market. The main image is ‘Justin Bieber’ and as he is quite a big ‘star’ at the moment he is well known so this would encourage a larger target audience. Justin Bieber is wearing a great t-shirt, blue jeans, gold chain and a silver chain bracelet making his ‘cool’ appearance stand out and this image lives up to who Justin Bieber is making the pull quote link well with this image.
  • 5. • • • Pull Quote: The main pull quote is a quote made by Justin Bieber ‘Everything I do, I do to be the greatest’ It has been put in a red text box but the font is white like the masthead making it stand out more. As the font is slanted it represents the state of mine Justin is in and the ‘cool’ lifestyle he lives up to and who he is making his fans want to be like him. Kicker: The kicker is to the left hand page a bit further down the page which is a story designed to stand out from the rest of the page. The kicker should be in a different type of font to make it stand out more to the reader. Headline: The headline is the biggest font which is related to the main story. ‘Justin Bieber’ is the headline and is the biggest font on the front cover with a quote from Justin going along the top making it clear that the main article in this issue of the magazine is about Justin Bieber.
  • 6. Institution – Publisher, Company..? • • • • Billboard is published by Tommy Page who is the Publisher at Billboard (tommy.page@billboard.com) Tommy Page joined the Billboard company in June of 2011 after spending several years at Warner Bros./Reprise Records, where he worked as a recording artist, an A&R executive, and recently as the Vice President of Top 40 Radio Promotion. During his time at Warner Bros./Reprise Records, Tommy Page helped shape the careers of many successful artists, such as Michael Buble and Green Day. He also had his own No. 1 Billboard Hot 100 hit in April 1990 with "I'll Be Your Everything" Billboard is an American music magazine, headquartered in New York City, New York and owned by Prometheus Global Media.
  • 7. Ideology – Message, Mor al Values • Billboard is a music magazine focusing on all different types of music ranging from rap, indie, r&b, hip hop, techno, dance etc. • Billboard mainly focuses at artists and music groups that are successful now such as Justin Bieber (main article in this particular magazine), Drake, Beyon cé, Katy Perry and so on.
  • 8. Audience – Who’s reading it? • Billboard’s target audience is both relevant to male and female. However I would say it is targeted at a younger generation of male and female, attracting more female attention due to the celebrities they base the majority of the main articles on. • The age range being from 14 to late 20s. • Billboard is intended for music professionals so this could widen the range of the target audience they are targeting.
  • 9. Representation – How is it represented? • • • • • Focusing at mise en scene the clothes Justin Bieber is wearing a grey t-shirt with a gold chain around his neck. He is holding onto his chain looking directly into the camera. This image is a long shot image of Justin Bieber. The reader is able to see Justin Bieber clearly as well as his whole body and his body position he is posed standing in. As this picture was taken for the magazine when it was published in 2012 Justin Bieber is now represented differently in the media today in 2014. Justin Bieber in 2012 was seen as an idol for young people as he started from nothing and by simply posting one YouTube video which was then found by his manager Scooter Braun since then he has become successful pop icon in the music industry. Justin Bieber is represented here as him living up to the big lifestyle that he lives up to by holding his gold chain around his neck with his head slightly forward showing a ‘look at me I'm big’ image. Now in 2014, the media represents Justin Bieber as a criminal with headlines such as ‘Justin Bieber summoned to court’ ‘Troubled Justin Bieber storms out of deposition hearing in Miami after lawyer quizzes him over ex-girlfriend Selena Gomez’ Pictures in the media of Justin Bieber now is mug shots of him in court and images of him wearing baggy trousers, hoodies and snapback hats. Representing him being a ‘bad boy’ image after the media have portrayed him with committing bad crimes.
  • 10. Conventions Banner Brand Identity Masthead Strapline Pull quote Cover lines Headline Main Image/Splash Kicker Lure Cover lines
  • 11. Media Language – Codes and Conventions Cover Lines: The cover line is summaries of the most enticing features and articles which are inside that magazine. The cover lines are situated in the third quarter of the magazine as well as one in the top right hand corner. The cover line makes the audience more interested and want to read the magazine more. Main Image/Splash: The splash is the main image on the front cover; it takes up the majority of the front cover. It is the first thing the reader sees when looking at the magazine so it needs to be interesting and appeal to the target market. The main image is of the successful rap star ‘Eminem’. He is wearing a black vest top with a silver cross necklace around his neck. Eminem has tattoos up both of his arms and the position he is standing in with his arms cross making his appearance stand out and this image lives up to who Eminem is making the pull quote link well with this image. Masthead: The masthead follows magazine conventions by being placed at the top of the magazine cover. It is very large and bold. The red font makes it stand out from the white background therefore it captures the audience attention. The word ‘vibe’ is in big, bold and capitals lettering. The font is dark yet at the top of each letter going down to a bright red at the bottom of each letter. The word ‘vibe’ links well with this rap magazine as vibe meaning the right way of life like the good side but in a sort of urban way with the target audience can link to.
  • 12. Banner: The banner is a front page headline which goes across the full width of the page. The banter here is a rhetorical question ‘Is 1998 rap’s last classic year?’ It also has famous rap artists going across the top of the rhetorical question. By having a rhetorical question it asks the reader a question so they can feel the magazine is more personal to them. Brand Identity: The brand identity distinguishes one magazine or newspaper from another and enables the target audience to recognize it easily. The brand identity on this particular magazine is ‘The Real Rap’ The word ‘the’ is going up the left hand side vertically and the words ‘Real Rap’ is in big, bold, capital lettering making these two words stand out. Strapline: The strapline is a headline in smaller font appearing over main headline. The strapline here is the words ‘Vicodin, Valium and Methadone’ All of these are types of drugs which link to Eminem. They are in a light grey font and capital letters making these words stand out. Pull Quote: The main pull quote is a quote made by Eminem ‘I literally almost died’ It had been put in a black font with red speech marks either side of the quote making it stand out more. As the quote has been put in black font linking to the colour vest stop Eminem is wearing. Headline: The headline is the biggest font which is related to the main story. ‘Eminem’ is the main headline with ‘comes clean’ in smaller font underneath. This makes it clear that the main article in this issue is about Eminem. Kicker: The kicker is to the left hand page a bit further down the page which is a story designed to stand out from the rest of the page. The kicker should be in a different type of font to make it stand out more to the reader. The kicker here is ‘The 50 Hottest Rap Blogs Ranked’. Lure: The lure is a small section of a story is printed on the front page and the full story or interview is advertised as continuing inside. The lure here is ‘are the roots too black for jimmy fallon?’ The words ‘The Roots’ are in a red font making those two words stand out more to the reader.
  • 13. Institution – Publisher, Company..? • • • Vibe is a music magazine founded by Quincy Jones. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued every-other month with double covers, with a larger online presence. As of April 2013 Vibe is currently owned by Spin Media.
  • 14. Ideology – Message, Moral Values • Vibe magazine features the genres R&B and hip-hop music artists, actors and other entertainers. • The magazine's target audience is predominantly young, urban followers of hip-hop culture. • Vibe magazine has a larger online presence than actual magazines being brought. • Vibe magazine is a magazine where it tells the stories and news of artists that wouldn’t normally be spoken about as they aren’t usually well represented role models.
  • 15. Audience – Who’s reading it? • Vibe’s target audience is both relevant to male and female. However I would say it is targeted at a younger generation of male and females attracting the attention of those who are having a tougher time growing up in society due to the celebrities they base the majority of the main articles on. • The age range being from 14 to late 20s.
  • 16. Representation – How is it represented? • • • • • Focusing at mise en scene the clothes Eminem is wearing a black vest top with a silver cross chain necklace. He is also wearing a silver watch. Eminem has tattoos up both of his arms and is giving a serious, scary look directly into the camera. This image of Eminem is a medium close up. The reader is able to see Eminem’s face clearly as well as his body language. Eminem’s representation in the media is that he is seen as a man that nobody should mess with. Eminem has his arms crossed standing there with a stern glare directly into the camera. As Eminem is a rapper and is very successful he is represented in the media well I think. All his rap songs are about real life events he has experienced throughout his life. Eminem hasn’t had the nicest life so his music tells his story and this image of him I believe has conveyed him well.
  • 17. Conventions Masthead Cover lines Barcode Cover lines Main Image/Splash Lure Headline Pull quote Secondary image Kicker
  • 18. Media Language – Codes and Conventions Cover Lines: The cover line is summaries of the most enticing features and articles which are inside that magazine. The cover lines are situated in the top right hand corner of the magazine as well as in third quarter of the magazine under the masthead. The cover line makes the audience more interested and want to read the magazine more. Barcode: By including a barcode once scanned the price appears so the magazine can then be brought, the barcode also identifies each magazine as an individual. The barcode here has been situated in a portrait position up the right hand size in the first quarter of the magazine. Main Image/Splash: The splash is the main image on the front cover; it takes up the majority of the front cover. It is the first thing the reader sees when looking at the magazine so it needs to be interesting and appeal to the target market. The main image is of the successful artist ‘Madonna’. She is wearing a black jumper with a silver strap around the hood of the black jumper. Madonna is also wearing a shiny glove with two fingers on show. She is starring directly into the camera, posing with a glared look living up to the appearance she stands out in society to. The pull quote ‘Stupid question! Next!’ lives up to Madonna’s personality who the main article in the magazine is about. Lure: The lure is a small section of a story is printed on the front page and the full story or interview is advertised as continuing inside. The lure here is ‘The 50 Best British Albums is voted by you’ the text is overlaying a circle shape of the British flag which relates to what the article is about.
  • 19. Pull Quote: The main pull quote is a quote made by Madonna ‘Stupid Question! Next!’ It had been put in a white font making the font stand out to the black background with the red headline. Kicker: The kicker is to the left hand page a bit further down the page which is a story designed to stand out from the rest of the page. The kicker should be in a different type of font to make it stand out more to the reader. The kicker here has been put right across the bottom of the magazine with a light blue background making it stand out compared to the rest of the fonts used. Masthead: The masthead follows magazine conventions by being placed at the top of the magazine cover. It is very large and bold. The red background shape with the big ‘Q’ overlaying it captures the audience attention. The letter ‘Q’ is in big, bold and capitals lettering. The font is a white colour yet as it has a bright red background behind it this makes it stand out more. Headline: The headline is the biggest font which is related to the main story. ‘Madonna’ is the main headline with pull quote in smaller font underneath. This makes it clear that the main article in this issue is about Eminem. ‘Madonna’ is in bright red font capturing the reader’s attention straight away. Secondary Image: The secondary image is of another women in music as that is what the article is about. But the main image is of Madonna who is a successful women in the music industry. The secondary image being of ‘Duffy’ who is another successful women in the music industry.
  • 20. Institution – Publisher, Company..? • • • • • Q is a popular successful music magazine published monthly in the UK. Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, as they felt they were ignoring a generation of older music buyers who were buying CDs — then still a new technology. Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. Bauer Media Group – Publishers now of Q. Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family.
  • 21. Ideology – Message, Moral Values • Q is a successful music magazine focusing on all different types of music ranging from rap, indie, r&b, hip hop, techno, dance etc. • Q mainly focuses at artists and music groups that are successful now to a target audience of an older generation such as Madonna (main article in this particular magazine) and artists that are not well known now but are becoming successful in the near future.
  • 22. Audience – Who’s reading it? • • • • The target audience for Q Magazine is the older generation both males and females from the age of 30 years old plus who are interested in current successful artists but who are of an elder age such as Adele as well as upcoming artists. The age range being from 30 to late 40s. Q magazine gives a comprehensive coverage of the current music scene for the elder generation. Q being sold at the price of £3.90 shows that only people who work would pay for this magazine as the younger generation would rather spend that sort of money on other things as well as the younger generation are more likely to find out music information from social network websites such as Twitter as well as this the younger generation have that one artist they are particularly interested in and if they wanted to find out recent information about that artist they would use the internet or social networks such as Twitter.
  • 23. Representation – How is it represented? • • • • • Focusing on mise en scene the clothes Madonna is wearing is a black jumper with a silver strap around the hood of the black jumper. Madonna is also wearing a shiny glove with two fingers on show. She is starring directly into the camera, posing with a glared look living up to the appearance she stands out in society to. Madonna is wearing simple make up and she looks natural with natural eye make and nothing extravagant. Madonna is seen as a successful artist and she was very successful back in the day when she started her career in the 50s. So she is popular to the older generation. As Q Magazine is targeted for the older generation from people aged 30+ Madonna is represented conveyed well in this image.
  • 25. Conventions Date Banner at the top Masthead Magazine website Brief Heading/ Summary of Content Main Story • Subheading Page Numbers There is no editors letter which I feel breaks the conventions of a contents page. By not having an editors letter makes more room for articles and images which shows that the magazine ‘Q’ is based purely the contents on music related subjects. Subheading Secondary Image
  • 26. Media Language – Codes and Conventions • • • • • • • Main story – There are two images on this contents page but the main image being of Adele who the main article is about. Both images are simple images of the artists ‘Adele’ and ‘The Last’. They each have a white box of text overlaying each image with the page number in red, who they are in black bold font and a caption about them in a smaller font. This catches the reader’s attention as they are the main stories that are in the magazine. The main story being about Adele as she is somebody who is known worldwide for being an amazing singer so she stands out more to the reader. Masthead- The masthead ‘Q’ has the same font and colour as what is used for the main front cover of the magazine which catches the reader’s attention which makes them know what magazine they are reading so they buy it again in the future. Banner at the top – The banner at the top has been put straight across the top of the contents page title in black with font overlaying the banner to imply the importance of the page and to let the reader know what is going on. Secondary Image – The pictures used on the context page all have a border around them making them stand out more. But the main image is of Adele who is a successful current artist. The secondary image being of ‘The Last’ who are not such a well known artist/artists compared to Adele but may become more successful in the future. If ‘The Last’ was to be the main image on the contents page this may turn readers away as they may not know who ‘The Last’ are. So by having ‘The Last’ as a secondary image it encourages the audience to read on more to find out who they actually are. Date – The date saying the month and year this magazine has been released and the number issue of the magazine may be important to some of the audience as they may be collectors of this specific magazine. If they were to talk about this magazine to other readers this would be a way to identify the magazine making it more unique to other issues of the magazine. Subheading – The subheadings are all in different fonts compared to each other. The subheading ‘Women In Music’ is in capital, italic font making it stand out more and the fact this part of the magazine is about women giving it a sort of fancy font compared to the other fonts used for subheading because it is based on women in music. The subheadings being in different fonts make them the main focus of the contents to inform the reader of the features which are in the magazine. Brief Heading/Summary of Content – Gives extra information on what is in the magazine. These are all in a smaller black font underneath the title for each article. The page numbers are the most important part on this page as then the reader knows exactly where they are looking for the information they want to read. This layout also gives the page numbers more attention as they are in a red font. The audience automatically know where to look for each article and what each article is about by looking through the subheadings until they find what article they want. As all the articles all have a short sentence about what they are about this way the audience know a bit more about each article before reading it. The audience are then able to locate the article easily as the page numbers are right next to it in a bold red font making the page numbers stand out.
  • 27. Institution – Publisher, Compa ny..? • • • • • Q is a popular successful music magazine published monthly in the UK. Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, as they felt they were ignoring a generation of older music buyers who were buying CDs — then still a new technology. Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. Bauer Media Group – Publishers now of Q. Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family.
  • 28. Ideology – Message, Mor al Values • Q is a successful music magazine focusing on all different types of music ranging from rap, indie, r&b, hip hop, techno, dance etc. • Q mainly focuses at artists and music groups that are successful now to a target audience of an older generation such as Adele (main article in this particular magazine) and artists that are not well known now but are becoming successful in the near future.
  • 29. Audience – Who’s reading it? • • • • The target audience for Q Magazine is the older generation both males and females from the age of 30 years old plus who are interested in current successful artists but who are of an elder age such as Adele as well as upcoming artists. The age range being from 30 to late 40s. Q magazine gives a comprehensive coverage of the current music scene for the elder generation. Q being sold at the price of £3.90 shows that only people who work would pay for this magazine as the younger generation would rather spend that sort of money on other things as well as the younger generation are more likely to find out music information from social network websites such as Twitter as well as this the younger generation have that one artist they are particularly interested in and if they wanted to find out recent information about that artist they would use the internet or social networks such as Twitter.
  • 30. Representation – How is it represented? • Adele is wearing simple make up and she looks natural. With a plain jumper and nothing extravagant. • Adele is represented here as a plain women yet still showing her high status with her stern look showing how successful she is. • As she has not come from a rich background and worked her way up in the music industry I believe this image of her shows that. • This is a close up image of Adele and the reader is able to see all her facial features and the way she poses with an elegant look.
  • 32. Media Language – Codes and Conventions • • • Main story – There are two images on this contents page but the main images being of Oasis who the main article is about. They each have a white border around them. This catches the reader’s attention as they are the main stories that are in the magazine. The main story being about Oasis as they are a band who is known mainly in the UK and NME is published weekly in the UK. Masthead- The masthead ‘NME’ has the same font and colour as what is used for the main front cover of the magazine which catches the reader’s attention which makes them know what magazine they are reading so they buy it again in the future. Date – The date saying the month and year this magazine has been released and the number issue of the magazine may be important to some of the audience as they may be collectors of this specific magazine. If they were to talk about this magazine to other readers this would be a way to identify the magazine making it more unique to other issues of the magazine.
  • 33. • • Subheading – The subheadings are all in different fonts compared to each other. The subheading ‘Band Index’ ‘News’ ‘Radar’ ‘Reviews’ ‘Live’ and ‘Features’ are in capital letters making it stand out more. The subheadings being in different fonts make them the main focus of the contents to inform the reader of the features which are in the magazine. Brief Heading/Summary of Content – Gives extra information on what is in the magazine. The main summary of content is about Oasis who is the band the main article is featured on. The page numbers are the most important part on this page as then the reader knows exactly where they are looking for the information they want to read. This layout also gives the page numbers more attention as they are in a red font. The audience automatically know where to look for each article and what each article is about by looking through the subheadings until they find what article they want. The audience are then able to locate the article easily as the page numbers are right next to it in a bold red font making the page numbers stand out.
  • 34. Institution – Publisher, Company..? • • • • • NME celebrates all old and new rock and films monthly. NME magazine is read by over one million music fans every week. NME is published by IPC Media. NME music magazine is published weekly. IPC is the leading consumer magazine publisher. Within IPC there are three publishing sections including: IPC Inspire, IPC Southbank and IPC Connect.
  • 35. Ideology – Message, Moral Values • NME is a weekly pop/rock music journalism publication in the UK being published since March 1952. • NME focuses on artists that were successful in the past. • As NME magazine mainly focuses on past artists this opens it up to an older target audience. • Therefore the artists that are featured appeal to those in that particular target audience.
  • 36. Audience – Who’s reading it? • NME is described to have a target audience of 16-24 year-olds. • Mainly males are reading NME with maybe some females but more of the male population in the UK interested in rock music. • NME appeals to the elder male generation more but some male teenagers as well. As fathers or other family or friends would tell the younger male generation about rock music.
  • 37. Representation – How is it represented? • The two images are of ‘Oasis’ all band members are wearing quite dull, tatty, old clothes. • Each member is playing an instrument ranging from guitars, trumpets to a keyboard type instrument. • Oasis are an English rock band formed in Manchester in 1991. • Oasis were influenced by The Beatles, an influence that was labelled by the British media as an "obsession“.
  • 39. The title is a quote from the artist this article is based on who is Ed Sheeran. The quote has been extracted from the main article about Ed Sheeran. The font stands out compared to other fonts used on this double spread page. With letters of different sizes and the word ‘ginger’ being in red represents Ed Sheeran as he has ginger hair. This type of text is used to emphasise the state of mind of Ed Sheeran and his personality. The quote ‘I’m bringing ginger back!’ relates to another successful artist Justin Timberlake’s song ‘I’m bring sexy back’ relating the two artists and how successful they are. This is a brief introduction to the article where the name of the artist ‘Ed Sheeran’ has a red box around it and Ed Sheeran’s name is written in capital bold white font. By doing this it stands out and catches the readers attention insuring they know the exact name of who this double spread article is about. The article is written in a very simple font. The ‘I’ at the beginning of the article is written in a white, bold font with a red box around it. Making that particular letter stand out compared to other font used on this article. That is a convention used to begin an article. The ‘I’ being in the same font as ‘Ed Sheeran’ name for the brief introduction shows that this is a personal article that Ed Sheeran has spoken about these topics in this article. Ed Sheeran is wearing a simple, plain, Ralph Lauren hoodie with a necklace around his neck. He is also wearing plain jeans with a red belt as well as a watch and his guitar is placed next to him. His guitar has an orange paw print on it which stands out on the guitar representing a tiger paw print and as it is orange (ginger) like Ed Sheeran’s coloured hair. Ed Sheeran has his hands in his pocket showing his personality that he has a calm personality and just goes with the flow of life. This position reflects his personality. This image of Ed Sheeran has been taken from a long shot as the background of London’s houses of parliament and Big Ben is shown in the background representing that Ed Sheeran is from London and he wants the audience to know that.
  • 40. Lady Gaga is not wearing any clothes apart from a weird short of metal necklace around her neck. Lady Gaga is covering her body with her hands. She is wearing make up and her hair has been back combed and all big. Lady Gaga is looking directing into the camera with her mouth slightly open showing her top teeth. This image I think represents Lady Gaga as she has a weird personality and to me this is a weird image. It is an image that doesn’t appeal to me. Lady Gaga is a unique artist and likes to stand out so this image does represent her personality. There is no big headline title so this does not follow the conventions of a magazine. Instead they have the name of the artist who this article is based on ‘Lady Gaga’ written in the top right hand corner of the page. It is then made clear to the reader who the article is about if they don’t know who the image is of. The article is written in a very simple font. The letters ‘S’ and ‘I’ at the beginning of the article are written in a white, bold font. Those two letters stand out more compared to other font used on this article. That is a convention used to begin an article. There is a big letter ‘L’ in red font in the background taking up the whole right hand A4 side of the magazine. By having the letter ‘L’ in red it makes it stand out to the audience who the article is about. The ‘L’ links to ‘Lady Gaga’ as that is her first initial in her name. Lady Gaga likes to stand out from the crowd so I believe this ‘L’ helps her represent who she is as it stands out from the rest of the text on this double page spread.
  • 41. The title is a quote from the artist this article is based on who Justin Bieber. The quote has been extracted from the main article about Justin Bieber. The font stands out compared to other fonts used on this double spread page. With the first three words ‘Girls give me’ in red and then the last two words ‘a headache!’ in black. This quote starts with an apostrophe in black and ends with an apostrophe in red. Having the text in these colours represents Justin Bieber as he is wearing a black vest top, red trousers and black shoes. The quote ‘Girls give me a headache!’ relates to Justin Bieber as he is a current successful artist with girls running after him wherever he goes no matter where he is in the world. There is a secondary image of Justin Bieber and his ex girlfriend Selena Gomez. This image links back to the headline as maybe Justin is implying that Selena gave him headache when they were going out. The reader automatically looks at the headline, main image and secondary image so having the secondary image of Justin and Selena implies this to the headline. The article is written in a very simple font. As this article is an interview between Justin Bieber and a journalist for this particular magazine. The questions the journalist asked Justin have been written in red and Justin’s answers have been written in black. This is a clear indication between the journalist and Justin who is speaking towards the reader. Justin Bieber is wearing a simple, plain black vest top with a silver chain necklace around his neck. He is also wearing plain red jeans as well as black trainers to match his top. He is also wearing a silver chain bracelet around his right wrist. Justin Bieber has one tattoo saying ‘Believe’ up his arm that is visible. The word ‘Believe’ relates to his music album he has recently released as well as it is a word he uses for motivation. He is sitting on a chair but the chair is opposite with his arm holding on to it whilst he leans back. This image represents Justin Bieber and his ‘cool’ personality that he lives up.