2. Vibe Background and target
audience
 Vibe is a music and entertainment magazine founded by producer Quincy Jones.
 The publication predominantly features R&B and hip-hop music artists, actors and other
entertainers. After shutting down production in Summer 2009, Vibe was purchased by
the private equity investment fund InterMedia Partners and is now issued every-other
month with double covers, with a larger online presence. The magazine's target
demographic is predominantly young, urban followers of hip-hop culture.
 Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, the
publication had been called Volume before co-founding editor, Scott Poulson-Bryant
gave it the name Vibe.
 Vibe Media is a vertical content and advertising network which represents over 25
websites, several publications, direct mail, TV shows and media platforms reaching over
19 million consumers per month. As the premier destination for urban entertainment
and media, Vibe Media creates solutions for advertisers looking to engage consumers via
music, entertainment, culture and lifestyle 18-54
Refer to http://www.vibe.com/page/about-us
http://en.wikipedia.org/wiki/Vibe_(magazine)

3. Masterhead-
Clear and clean font type so it is
easy to read for reader. The
white contrasts the dark
background. Although Chris’
head covers part of the
masterhead it is harder too read
so you cant really see what the
title says for readers that have
not purchased this magazine
before, whereas it will appeal to
the long term readers.

4. Main Image-
Is a shot of Chris Brown he
looks as if he is looking down
on someone. This shows his
power over the reader. The
colour of his T-shirt is red
which connotes danger or
power over the reader. Also the
gold chains represents money
and authority over the reader.

5. Puff- this stands out to the
reader because it is red and
contrasts the dark
background, it makes the
audience want to buy it and
gives the magazine credibility.
Also the fact that it is the “The
Mega Music Issue” shows that
it is a successful magazine and
that people should buy it.

6. Anchorage- this is used to link
the text to the image and tells us
more about the story. Also the
fact that “Chris Brown” is in a
larger font emphasises that the
main story is about Chris Brown.
Coverlines- these are used to give
a small snippet of what's inside
and they catch the readers eye by
naming all the Music artists that
are inside.

7. The contents page is divided into 2
parts; features and fashion. It is
split into 2 main sections to make
it easier for the readers. This is
done because the reader may only
be interested in fashion or the
features side of the magazine, so it
makes it simpler for the readers.

8. The masthead for the contents page
is white which contrasts the dark
background, this makes it stand out
and catches the readers attention.
The keywords have been put in bold
here stand out to the reader and
make it easier to select what they
want to read.

9. The main image here the model is
wearing sexy provocative clothing, her
body language and facial expression
throughout the sexy pose she is
holding. Also the fact that she is
wearing silver and gold reflects that
the magazine and the model are upper
class. She is also wearing heels which
links to the fashion side of the
magazine.

10. The background is very plain so the
model stands out amongst the
contents page so she is the main thing
that you see.
The white ‘V’ on the background links
to the models legs as they are also in
the shape of a V.

11. Main Image-
The main image takes up
the whole of the left hand
page, it is a medium close
up of dizzee rascal
showing his music genre
and also shows the reader
what he is getting up to.
The bright graffiti and
sneaky pose give the
reader an impression of
his personality.

12. Second image-
The second image of the
beer and radio player
informs the reader that he
is having a good time and
enjoys his music and
career.

13. Main Headline-
This dominates and over
powers half of the right
hand page. Thye have
taken the traditional
quotation 'from rags to
riches' and changed it to
'From fags to
riches', which enhances
the urban Hip-Hop genre
and compares the lifestyle
that Dizzee had to what
he has now.

14. Sub-heading-
It gives the reader a small
insight about what Dizzee
will be discussing and
music related gossip.
Columns-
The columns are used to
split the text up so that it
wraps around the second
image and gives the page
a neat and organized
layout for the readers.