Presented by Al Slamecka and Yefim Pipko

2. Featured speakers
Al Slamecka
Global Financial Services BDM
Yefim Pipko
Technical Solutions Architect
© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.

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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
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Before we begin

4. Agenda
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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
• Financial Services Landscape
• The Challenge
• How ThousandEyes Can Help
• Demo
• Q&A

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Today’s Financial Services Climate
61%
Of bank customers interact
weekly with their financial institution's
digital channel₁
Of banks allow some portion of
their workforce to work
remotely₂
75%
Of financial services IT organizations
deploy apps and data to multiple
environments across public cloud, on-
prem private cloud and edge
environments₁
84%
… a day in the digital channel at a mid-sized
US bank might include over 2,000 mobile
deposits, more than 80,000 mobile logins,
and upwards of 50,000 money-moving
transactions…*
… when interactions take place in person,
such as arranging a mortgage, delivering
personalized information via mobile devices
or on-demand through virtual SMEs…
… databases reside in the on-prem data
center connected to core banking systems or
document management systems that might
be SaaS applications…
* Celent Research: “A NEW ERA FOR RETAIL DIGITAL BANKING LEADERS”
Financial Services Landscape

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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential
Three key challenges complicating digital channel leadership
and technology strategy
Digital engagement has expanded.
Interactions have expanded into a diverse array of new digital services and line of
business —from online banking, to mobile payment processing, to robo-advisors for
wealth management, and beyond.
Customer relationships are increasingly fragmented.
FinTech's are addressing the specialized needs of many different customer segments.
The role of the digital leader has evolved.
There are more areas of digital customer experience to manage than ever,
complicating alignment and collaboration.
Celent Research: “A NEW ERA FOR RETAIL DIGITAL BANKING LEADERS”
Financial Services Landscape

7. Let’s break down those
three challenges
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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.

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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Financial Services Landscape
Digital engagement expansion
Beyond basic product content and transactional interactions
Digital interactions to seek
help, fraud response and
resolution, access to a
human (banker), managing
payment options and others
Optimized for mobile, either in-app or
through responsive web content.
SaaS implementations for all
LOBs bypassing IT
governance and not
strategically aligned
Disjointed experience for customers
visiting separate digital platforms.
All digitally delivered 3rd Party SaaS Customers off platform
Digital experiences taking
place in environments where
the FI supports but cannot
directly control the
experience
Diluted relationship with the financial
institution.

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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Financial Services Landscape
Fragmented customer relationships
Customer segments getting their specific needs
Retail
brokerage
services
Work/life-
specific
Bill management
or personal
budgeting
services
Industry-specific
banking
services
“Customers have
increasingly
ranked digital
experience
among the
highest factors for
bank choice in the
same surveys
over the past
several years” *
* Celent Research: “A NEW ERA FOR RETAIL DIGITAL BANKING LEADERS”

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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Financial Services Landscape
Evolution of the digital leader
More areas of digital customer experience to manage
Some
complications
arising from
multiple ownership
of digital customer
experience
Marketing
communications not
aligned with service
communications
Brand updates
not rolled out
evenly across all
properties
Disconnect
between the
customer’s digital
and call center
experience
Fraud
intervention
disruptions to
payment
workflow

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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Financial Services Landscape
Negative digital experiences impact business
Your Apps Your People Your Infrastructure
— Revenue loss
— Customer churn
— Brand damage
— Productivity loss
— Dissatisfied
employees
— Business
continuity risks
— Compliance
violations

12. The Challenge
Delivering a superb
digital customer
journey has
unavoidable scale
and complexity for
Financial Services
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• Digital experience is not monolithic
• You don’t own (by design) most dependencies
• Fixing what you own isn’t good enough
SaaS
SaaS
SaaS
SaaS
SaaS
SERVICE
PROVIDERS
COLOCATION
SECURITY
CLOUD
PROVIDERS
© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.

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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Assure
digital
experiences
for your
customers
How ThousandEyes can help

14. Lightweight agent deployed
to customer sites and data
center locations.
How ThousandEyes Collects Data
No installation required. >
850 POPs. Tier 1, 2 and 3
ISPs, broadband service
providers and Cloud DCs.
Pushed to end user
laptop or desktop for last
mile visibility.
Endpoint Agent
Cloud Agent
Enterprise Agent
Flexible Deployment Options
• OVA / Virtual Machine
• Linux Server
• Intel NUC / rPi
• Cisco Routing and Switching
• Docker
• AWS / Azure / GCP
End User Visibility
• Real user (browser)
telemetry
• Automated session testing
• 24/7 scheduled testing

15. Network Visibility for any network (Home, Enterprise, Cloud, DC)
Seattle, WA
Paris,
France
Chicago, IL
WFH & SD-WAN
Networks
Cloud-based
Network Services
Hybrid Cloud & SaaS
Infrastructure
CDN
Branch
Office
Remote
Worker
VDI
Wireless
Network
Wireless
Gateway
Mobile
Networks
Local
ISP
VPN
Cloud
Proxy
SWG
ISP Transit
Providers
Cloud
Providers
Internal
Apps
Web Apps
SaaS Apps
Datacenter
Infrastructure
Direct
Connect
SaaS
Onramp
DNS

16. Correlated Application and Network Visibility
Internet Insights
• Detection of global network outages
• Identification of affected domains
App Experience
• Transaction scripting, page load
• Waterfall
HTTP/DNS/RTP Server
• HTTP Availability, response time, throughput
Network Metrics
• Packet Loss, Latency, Jitter
Path Visualization
• Hop-by-hop; multi-point; bidirectional
• Metrics and data per hop
• Integrated Outage Detection
BGP Monitoring
• Reachability, path changes, updates

17. Demo
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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.

18. There is a lot of complexity in the application flow…
ISP
ISP
Enterprise
Data Center
Third Party
Apps
Users
Users
Users
Origin in
Public Cloud
Internet
CDN
Edge nodes
CDN to
Origin

19. There is a lot of complexity in the application flow…
ISP
ISP
Enterprise
Data Center
Third Party
Apps
Users
Users
Users
Origin in
Public Cloud
Internet
CDN
Edge nodes
CDN to
Origin

20. There is a lot of complexity in the application flow…
ISP
ISP
Enterprise
Data Center
Third Party
Apps
Users
Users
Users
Origin in
Public Cloud
Internet
CDN
Edge nodes
CDN to
Origin

21. There is a lot of complexity in the application flow…
ISP
ISP
Enterprise
Data Center
Third Party
Apps
Users
Users
Users
Origin in
Public Cloud
Internet
CDN
Edge nodes
CDN to
Origin

22. There is a lot of complexity in the application flow…
ISP
ISP
Enterprise
Data Center
Third Party
Apps
Users
Users
Users
Origin in
Public Cloud
Internet
CDN
Edge nodes
CDN to
Origin

23. There is a lot of complexity in the application flow…
ISP
ISP
Enterprise
Data Center
Third Party
Apps
Users
Users
Users
Origin in
Public Cloud
Internet
CDN
Edge nodes
CDN to
Origin

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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
How ThousandEyes can help
ThousandEyes Network Assurance
Proactive
intelligence
End-to-end
visibility
Automated
workflows
Branch/Campus
Home Internet Cloud/App
Assure end-to-end digital experience over any network

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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Next steps
How ThousandEyes can help
Learn
more
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trial
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26. Q&A
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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.

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© 2023 Cisco Systems, Inc. and/or its affiliates. All rights reserved.