4. AppDynamics is part of Cisco.4
Reality of the
“Next Normal”
Cloud is the New Datacenter
Increasingly complex service-oriented application architectures with API-heavy
workflows built in the public cloud are highly dynamic and can be built from the
ground up or on platform as a service
SaaS is the New Application Stack
Enterprises are struggling to understand and improve user experience for SaaS
Apps for enterprise collaboration and productivity applications.
Internet is the New Network
With Cloud, SaaS and an increasingly remote workforce enterprises heavily rely on a
best effort public Internet that is fragile, constantly changing and has no SLA.
10. RCA
Hold ISPs Accountable to
Poor performance
Accelerate identification of
network bottlenecks
Identify Internet Outages
impacting Digital Experience
Improve response times by
identifying network path
anomalies DC and WAN
Driving Business’ Digital Transformation Agenda
Alerting API
Correlation engine
AI/ML
Access and query
VISIBILITY INSIGHT ACTION
Application
Business
User experience
Time
series
and
events
data
Feedback Loop
WAN
Internet
Data
Center
Cloud
(public/
private/SaaS)
13. AppDynamics is part of Cisco.13
Use Cases
SaaS Experience Monitoring
Root Cause Analysis for SaaS Applications.
Monitor employee productivity and collaboration apps critical for
the business such as Office 365, Microsoft Teams, Cisco Webex,
Salesforce, SAP and more.
Internet and Hybrid Cloud Visibility
Root Cause Analysis for network and internet (external dependencies)
related problems that IT does not control.
Enable comprehensive visibility into the customer experience,
regardless of where the application is hosted.
16. How ThousandEyes delivers value
Customer challenges
Needed deeper insight into the performance of ISP, Internet BGP
routing and user experience of ServiceNow apps
Solution
ThousandEyes provides app and network-layer insights from both
user and internal network perspectives
Benefit
“ThousandEyes’ ability to debug problems across enterprise
networks and the Internet has helped us improve performance and
keep our enterprise customers happy. It’s so important to us that we
have a dedicated screen in our NOC just for ThousandEyes.”
– Allan Leinwand, CTO
I want to provide an overview of how we can help businesses leveraging AppDynamics + ThousandEyes, including:
The problems that we solve,
The Use Cases that we solve them with,
And Importantly, how we help our customers digitally transform
Situation:
Digital Transformation is at the core of business’ strategic initiatives, with Digital Experience being at the center.
Experience has many connotations: to your customers its your brand, to your employees its productivity; AND both demand high-quality digital experiences
Customers demand high-quality digital experiences, and there is intense pressure on business’ to provide a great digital experience.
The evolution toward app-centric businesses places enormous strain on Enterprise IT.
The competitive playing field has changed, meaning that businesses need to transform technology, people, and processes, or risk churn of users. In fact, according to the App Attention Index, 49% of users are happy to switch suppliers due to poor digital experience
Complication:
Applications continue to explode in complexity; becoming heterogeneous, distributed and deployed across hybrid environments with a number of interdependencies and fluctuating demands. This makes assuring application experience such a complex problem that its beyond human scale.
That's without considering the transport mechanisms that are used to deliver these simplified, user-centric services, in addition to the plethora of external dependencies
Delivering seamless experience is difficult enough when you are leveraging assets that you control. However, most applications traverse multiple networks including enterprise, campus, WAN as well as internet adding additional complexity, lack of clarity and a dependency
That’s without considering the increase in dependency on external services, and the fact that users are everywhere, on a number of different platforms.
Especially in a world where users are remove, accessing services over a number of platforms.
This makes connectivity business critical. Now more than ever before...
Complication:
Lets explore that new normal further…
Cloud is the New DC: Applications are now service orientated with a reliance on API’s and external services, not to mention that they are highly dynamic in nature, being built from the ground-up or on top of a tried and tested platform.
Internet is the New Network: Where businesses are relying more and more on cloud, and SaaS based services to enable a remote workforce, which ultimately means that there is a reliance on the public internet, just like we have with our internet facing business applications. Constant change, and no SLA.
SaaS is the New Application Stack: Business continue to adopt SaaS applications that enable enterprise productivity and collaboration, rather than hosting in house. Making productivity, less controllable.
Complication:
Lets consider how applications used to be delivered;
There were fixed office locations, or at least geographical control of the users that you serviced with an application, a network; corporate or the internet, and then applications, internal or external, but usually hosted in house in regional data centers.
<CLICK>
However, we now live in a world where applications have been modernized, have a number of dependencies and ultimately rely on a complex ecosystem to deliver that application to users that are far more distributed in nature.
<CLICK>
Modern application deliver looks a little more like this:
Users can access services across any device, from anywhere, corporate networks, the internet, VPN.
The request traverses a complex path until it gets to its destination. Through cloud based network services, back into an app that is hosted in a datacenter or in the cloud, where the app is internally developed on IaaS or PaaS, or alternatively SaaS.
<CLICK> Out
Complication: So really, business are rapidly losing visibility and control, where digital experience relies on many service providers that are outside of IT’s control
Customer experience is dependent on ISPs, CDNs and DNS
Employee productivity is dependent on SaaS
Your apps and microservices are spread across the cloud and Internet
The Internet has become your WAN
So you have a ton of external dependencies you don’t own, don’t control and can’t see with traditional tools
<CLICK>
The Internet is fragile, as you can see from these numbers.
in 2017, The Internet Society recorded over 14 thousand routing errors and outages
Cisco predicts that by 2023 there will be 15.4 million DDoS attacks per year
And the Uptime Institute survey of data center managers showed that nearly a third of downtime is due to external providers.
Implication:
This lack of visibility and control impedes a business’s ability to deliver, let alone transform.
Detecting, finding and resolving issues takes far longer than it should be, meaning that organisations are focussed on fixing rather than innovating.
Which results in:
Reactive detection of issues
Dependencies outside of Its control
Costly war rooms and more…
Implication:
Making the stakes high, higher than ever before.
Businesses revenue. According to Gartner, 37% of enterprise sales will be digital by 2020
Then there’s your brand and reputation, business continuity and employee productivity to consider
Lastly - Digital Transformation: Nobody wants to see highly visible digital transformation project fail, but they do. And it will end up showing up business’s annual report, and hitting stock value.
As we know, businesses continue to digitally transform, perhaps accelerated with the global effects of the pandemic
Resulting in digital experience being more important than ever
Applications continue to become exponentially more complex
And Enterprise IT are having to deal with an increasing number of external services to deliver;
This leads to a lack of clarity and control for Enterprise IT, and the Business
Position:
As part of enabling business to drive towards achieving their digital transformation initiatives, we have a framework to help realize this value that pulls together a number of Cisco technologies, as a framework.
Before we get into the detail, this framework is made up of 3 pillars;
Starting with Visibility, across all core environments, whether on-prem of in the cloud. Within visibility we have 6 core data domains that IT need to do their jobs effectively.
Insights; once you have access to that data, its about making sense of it. Alerting off it, providing access to it, but above all, getting to Root Cause Identification. RCA, enables Action.
Action; this is where we can go on and fix the issue in a fraction of the time, or where possible, automate the fix of that problem.
Today we are going to cover how AppDynamics + ThousandEyes enables true end-to-end visibility, from the depths of your application run-time, through your infrastructure, over your network, all the way to the user.
Focusing on 4 core data domains; the business, user experience, application performance and the network delivering correlated insights ensuring fast identification and resolution of application and network issues, enabling the ability to:
Hold ISPs accountable to Poor performance
Accelerate the root cause identification of network bottlenecks
Identification of internet outages impacting Digital Experience
Driving improved response times by identifying network path anomalies across the data center, the WAN and internet!
With AppDynamics + ThousandEyes you gain cross domain visibility across core data domains; business, application and the network; covering both the WAN and the Internet
--Notes: Network Telemetry covering:
Routing
Network
DNS
Web/SaaS
API
With AppDynamics + ThousandEyes we deliver Unparalleled Observability into the entire service chain
From the depths of your application, out over the network, right back to the user.
Ensuring transparency between the Digital Experience and the Business bottom line.
The way that we are going to deliver this to our current customer base, is initially via 2 use cases <CLICK>
ThousandEyes massively scalable platform continuously collects data and measurements on app delivery and user experience, network, Internet routing and Internet outages.
ThousandEyes is a cloud-based platform. Data is gathered by software agents:
Cloud are hosted and managed by TE and exist in over 180 cities around the world, covering ISP, broadband and different cloud providers.
Enterprise Vantage Points; hosted and managed by the customer, are deployed in Enterprise DCs, branch offices and VPCs
End-User Vantage points; hosted on laptops and desktops, provide the vantage point of an end user.
All firing synthetic transactions, with the agents executing those tests.
Think of an agent as a vantage point, a point in the network infrastructure from which test traffic will be generated, the resulting response from the target system will be received, and the point from which test result data is fed back to the TE Cloud.
Digital experience now
ServiceNow is the leader in IT Service Management. But they can’t deliver great service now if the Internet isn’t delivering for them. They depend on ThousandEyes to give them multi-layered visibility that they just can’t get from any other source, particularly into how the Internet and the networks of their enterprise customers are affecting their customer digital experience. It’s so important to them that they have a dedicated ThousandEyes screen in their NOC.
So, just to summarize:
Visibility – Correlation of application performance, aligned to user experience and business impact, with Internet, Network, Cloud and API.
Insights – Into how connectivity issues, external dependencies effect customer/user experience
Action – Hone in on the exact cause of those issues.
Achieve End to End Visibility
Optimize Digital Experience
Minimize Triage Time and Reduce MTTR
