2. Codes
Number Name Brief Description
1 Compliance Compliance is working with the company and doing
what they ask/want and not breaking the law.
2 Recognition of
marketing
communications
Recognition of marketing communications is making it
clear that its an advert for the company you're
working with.
3 Misleading Adverts A misleading advert is an advert that advertises you
false information.
4 Harm and Offence Harm and offence means you can’t set out to offend a
specific group of people.
5 Children Adverts directed towards children mustn’t advertise
dangerous behaviour or force them into buying your
product.
6 Privacy Privacy makes it so you can’t use a celebrity without
having their permission.
13 Food, food
supplements
and associated
health or nutritional
You can’t lie about food or food related items or say it
has health benefits without proof.
3.
4. Mind
Map
Coca Cola
Their adverts are always themed
via events or seasons:
Halloween, Christmas, Easter,
Summer
Cokes branded with colours: Red
and White
Tends to have a slogan/tagline:
“Sign of good taste”, “Taste the
feeling”, “The coke side of life”
Includes the product: Can, Bottle
Caters to all ages
Colours Themes
Slogan
Audience
5. Mind Map
• Strengths of using this method
The strengths of using a mind map is its an easy
and clear way of writing down and looking at
your ideas.
• Weaknesses of using this method
Mind maps have no pictures.
• Did you like using this method? Why?
Yes, mind maps help examining a product
therefore they make it easier.
7. Mood Board
• Strengths of using this method
It helps you put pictures with your ideas to
reinforce them.
• Weaknesses of using this method
Mood boards have no words.
• Did you like using this method? Why?
I enjoyed using a mood board as its helpful to
look at pictures in the same area as your final
product.
9. Style Sheet
• Strengths of using this method
The strengths of using a style sheet is that it
helps with the look of your design.
• Weaknesses of using this method
A style sheet doesn’t have any words.
• Did you like using this method? Why?
Yes It was helpful seeing what the end result of
my poster could look like.
11. Layout Plan
• Strengths of using this method
The strength of a layout plan is that it shows a
variation of what the poster could be.
• Weaknesses of using this method
Its not a finalised version and you might not know
how you want to assemble it.
• Did you like using this method? Why?
I enjoyed doing the layout plan as its crucial to
finishing the product.
23. Sketches
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
24. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
