Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

WordCamp NL 2016

674 views

Published on

Tips and tricks on how to get more results from mobile and tablet visitors to WordPress websites

Published in: Internet
  • Be the first to comment

  • Be the first to like this

WordCamp NL 2016

  1. 1. More Results From Mobile and Tablet Visitors Theo van der Zee - ConversionReview @ WordCamp NL 2016
  2. 2. What is the first thing you do when you wake up?
  3. 3. What is the last thing you do when you go to sleep?
  4. 4. I think we’ve got our answer by now
  5. 5. Some data on mobile devices usage
  6. 6. Time spent using a smartphone Normal users: 2.42h / day Power users: 3.75h / day Source: Dscout
  7. 7. Mobile phone subscribers per 100 inhabitants Source: Wikipedia
  8. 8. Globale device usage Source: StatCounter 2008 2016
  9. 9. Mobile-friendly research Source: Google 75% Prefers a mobile- friendly version of the website 67% More likely to buy from a mobile- friendly website 50% Bad mobile experience, then less engagement
  10. 10. It’s hard to imagine our lives without mobile devices
  11. 11. A closer look a online conversion rates
  12. 12. Source: Monetate 1.31% 3.30% 3.59% 0% 1% 3% 4% Mobile Tablet Desktop CR Conversion rates per device group
  13. 13. 42% 17% 41% Mobile Tablet Desktop 21 % 17 % 62 % Sessions by device Source: WolfGang Digital Revenue by device
  14. 14. Source: Marketing Science Institute “Mobile devices’ low conversion rate is strongly related to the phase in which customers use these devices.” Evert de Haan - Assistant Professor, Goethe University
  15. 15. What are the top mobile conversion roadblocks?
  16. 16. 85% 15% Mobile-friendly Not mobile-friendly Source: Google
  17. 17. Mobile loading time Source: Google 1 out of 2 people expect load times < 2 seconds
  18. 18. 53% abandons after 3 sec Mobile loading times Source: Google
  19. 19. 53% abandons after 3 sec Avg. 3G load time is 19 sec Mobile loading times Source: Google
  20. 20. Loading time of 5 sec vs. 19 sec 60% greater pageviews per visit 70% longer average sessions Source: Google
  21. 21. Loading time of 5 sec vs. 19 sec 35% lower bounce rates 25% higher viewability Source: Google
  22. 22. How to speed up your mobile WordPress website?
  23. 23. 0. Get good hosting that is optimized for WordPress
  24. 24. 1. Remove, resize and compress all your images
  25. 25. 2. Prioritize loading sources, above the fold first
  26. 26. 3. Reduce the number of server requests
  27. 27. The infamous hamburger
  28. 28. Use elements that are big enough to tap easily
  29. 29. Make sure that all content can be accessed
  30. 30. Don’t use image sliders, ever, really, don’t, please?
  31. 31. Don’t use images that make no sense, or have no value.
  32. 32. Add zoom to photos, so visitors can see details.
  33. 33. Use high-resolution images whenever possible
  34. 34. Website review SpeakerConversion training Conversion coaching ConversionReview

×