There are compelling arguments why companies need to care about serving faster pages to their users. Countless studies have found an irrefutable connection between load times and key performance indicators, ranging from page views to revenue.
In this talk, I outlined research-based reasons why you need to care about web performance and what you can do to make your pages faster. Your takeaways (I hope) will be an understanding of why improving load times is critical to delivering better online experiences and how to identify and fix common performance leeches on your pages.
- User expectations
- The impact of load time on business metrics (revenue, conversions, bounce rate, and user satisfaction/retention)
- The insidiousness of “page bloat”
- 19 things you can do to deliver a faster user experience