1.
MANAGING Client Expectations
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

2.
RULE #1
The client is always right.
(even when they are wrong.)
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

3.
RULE #2
Email is the worst form of communication.
Second worst: Texting.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

4.
RULE #3
Don’t react.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

5.
RULE #4
Shut up and listen.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

6.
RULE #5
Take ownership.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

7.
RULE #6
Don’t assume.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

8.
RULE #7
Keep your promises.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

9.
RULE #8
Tell your client that you aren’t perfect.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

10.
RULE #9
Honesty is the best policy.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

11.
RULE #10
You cannot over-communicate.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

12.
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The client is always right.
Email is the worst form of communication.
Don’t react.
Shut up and listen.
Take ownership.
Don’t assume.
Keep your promises.
Tell your client that you aren’t perfect.
Honesty is the best policy.
You cannot over-communicate.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy

13.
#Pressnomics
#ManagingExpectations
Steve Zehngut
@zengy
MANAGING Client Expectations