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Theo van der Zee - ConversionReview @ JoomlaDays NL 2015
Improve Your Joomla! Website
With User Research
Questions
Custom template?
Extra extensions?
SEO changes?
Actively helped
To reach their goals
Missed opportunities
Frustrated visitors
What do visitors want?
Faster horses?
They don’t know either
Google Analytics
Webvink
What are they selling?
A/B testing
Green buttons Red buttons
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Joomla!Days 2015

Editor's Notes

  1. Geen ‘snel geld’ kunt verdienen met een website. Iedereen die hoopte op verstopte links, agressieve banners en andere ongure praktijken mag de zaal nu nog verlaten, dan verloof ik niets aan Google te vertellen.
  2. Klein aantal vragen, handen in de lucht als het geldt voor jou. Wordt een interactieve sessie!
  3. Wie gebruikt er een gratis of betaalde custom template om zijn website mooier te maken?
  4. Wie gebruikt er één of meer extensies om functionaliteiten toe te voegen?
  5. Wie heeft de SEO instellingen aangepast om meer bezoekers te krijgen?
  6. Wie heeft… A/B testing, usability onderzoek, expert reviews, etc.
  7. Geld op tafel. Bezoekers die niet converteren (zeker wanneer die zijn ingekocht via AdWords) kosten websites bakken met geld. Leer bezoeker kennen!
  8. Zo voorkom je naast gemiste inkomsten ook gefrustreerde bezoekers. Slechte reviews, slechte publiciteit op social media, maakt alles extra moeilijk.
  9. Cross-platform, alle tips kunnen worden ingezet welk systeem je ook gebruikt.
  10. Om meer te verkopen moeten we weten wat bezoekers willen
  11. “If I had asked people what they wanted, they would have said faster horses.” — Henry Ford
  12. “A lot of times, people don't know what they want until you show it to them.” — Steve Jobs
  13. Dan maar zelf ontdekken wat ze willen. Hoe? Vind conversie bottlenecks. Landing pagina’s, bounce ratio’s, dashboard, demografische gegevens, segmenten?
  14. Klikt er iemand op knop X? Welke van de dynamische landing pagina’s converteert niet? [Vraag] Wie gebruikt GA? Hoe?
  15. Remote heb je geen direct contact met de proefpersonen. Lokaal kan de buurman zijn, of iemand die in co-working locatie werkt, etc.
  16. 5 minutes (often more), English websites, 3 per month, valuable insights. peek.usertesting.com
  17. 15 euro per tester, NL, gescreend. Fantastische resultaten. [PUBLIEK] Wie al user testing gedaan? Resultaten?
  18. usabilityhub.com: Can the variations work for visitors? Do they understand what is going on? Choose from: 5 second, click, navigation or preference test.
  19. Voor deze presentatie kleine steekproef gedaan op Usabilityhub over Joomladagen website: wat dachten ze dat deze website verkocht?
  20. Internationaal publiek. [Publiek] Wie wel eens usability onderzoek laten doen?
  21. Bekijk hoe bezoekers over de site surfen, waar klikken ze, welke pagina’s bekijken ze, waar scrollen ze?
  22. Zo zie het dashboard er momenteel uit
  23. En zo de ‘Visitor playback’ optie. Bewegingen van de muis en klikken worden vastgelegd. Wie gebruikt Hotjar of iets als Clicktale. Effecten?
  24. Meest populaire vorm om te kijken wat gebruikers willen.
  25. Twee versies van de website tegenover elkaar. Welke zorgt voor meer verkopen? Wie doet er al A/B testen? Iets te delen?
  26. Verzameling: behoeftes bezoekers, web analyse, competitie, huidige klanten, visuele ervaring, usability, techniek.
  27. 3x 5 minuten expert review. Ik ga live uitleg geven over hoe de website kan worden verbeterd. Laten we beginnen met een webshop. Lukt niet? 1. Over 3G? 2. Discussie: surveys? customer support? competitie?
  28. Vragen?