SlideShare a Scribd company logo
1 of 75
The 7 Habits
of Highly Effective
Performance Teams
@tameverts
#perfnow
@tameverts
WPOstats.com
“The largest hurdle to creating and
maintaining stellar site performance
is the culture
of your organization.
Lara Hogan
designingforperformance.com
“No matter the size or type of team,
it can be a challenge to educate, incentivize, and
empower those around you.
“Performance more often comes down to a cultural
challenge, rather than simply a technical one.”
Lara Hogan
designingforperformance.com
Educate
Incentivize
Empower
@tameverts #perfnow
2009 Improved average load time from 6s  1.2s
7-12% increase in conversion rate + 25% increase in PVs
Average load time degraded to 5s
User feedback: “I will not come back to this site again.”
Re-focused on performance
0.4% increase in conversion rate
2010
2011
@tameverts #perfnow
1. No front-end measurement
2. Constant feature development
3. Badly implemented third-parties
4. Waiting too long to tackle
performance problems
5. Relying on performance sprints
1. Performance is
a marathon, not a sprint
 Having a plan
 Setting clear goals
 Rigorous tracking (and fun tools)
 Building community spirit
 Celebrating milestones
Marathon training involves…
@tameverts #perfnow
2. Have a champion
higher up
3. Then build a
cross-disciplinary team
Awesome tools
≠Enough
Everyone who touches
a page should care
about the performance
of that page.
Embrace performance from the ground up.
Embed engineers into other teams.
Enlist performance ambassadors.
Teach people how to use (or at least understand)
the monitoring tools you use.
#perfnow@tameverts
It’s perilously easy
to accidentally become a
gatekeeper.
4. Set shared goals
We first went to the engineering
leaders,
and then we went to
our product leader.
Our pitch was
totally different...
Reefath Rajali // PayPal
chasingwaterfalls.io/episodes/episode-two-with-reefath-rajali/
“When we went to our product leaders,
we spoke more about the business numbers
and the business benefits.
“When we spoke to our engineering leaders,
it was more about our consumer delight.”
Reefath Rajali // PayPal
chasingwaterfalls.io/episodes/episode-two-with-reefath-rajali/
Find out what people
care about
❑ bounce rate
❑ cart size
❑ conversions
❑ revenue
❑ time on site
❑ page views
❑ SEO
❑ user happiness
❑ user retention
❑ competitors
@tameverts #perfnow
If they care about business
metrics…
If they care about
user engagement…
If they care about
SEO…
If they care about
third parties…
Who they are What they care about What to show them
Executives
Competition
Business impact
Benchmarks (filmstrips and videos)
Correlation charts (perf + KPIs)
Marketing
Third parties
Traffic + engagement
SEO
Content
Third-party performance
Correlation charts (perf + bounce rate)
Lighthouse SEO audits
Image size
Devs / engineers Well, lots of stuff, probably Consult with perf team
@tameverts #perfnow
5. Make everyone accountable
Performance budgets
addyosmani.com/blog/performance-budgets/
Milestone timings (e.g. start render)
Quantity-based (e.g. image weight)
Rules-based (e.g. Lighthouse scores)
A good performance budget
should show you…
What your budget is
When you go out of bounds
How long you’re out of bounds
When you’re back within budget
@tameverts #perfnow
https://www.zillow.com/tech/bigger-faster-more-engaging-budget/
https://www.zillow.com/tech/bigger-faster-more-engaging-budget/
Who What Metric
Ops Back-end issues TTFB
Marketing
Most important content
Third parties
SEO
Hero rendering times, LCP
Blocking CPU time
Lighthouse SEO score
Devs / engineers
How well pages are built
Performance issues
Start Render, Speed Index
Lighthouse Performance score
@tameverts #perfnow
Give people ownership
“One of the original directives of the
performance team
was we weren’t going
to set ourselves up
to be performance cops.”
Dan Chilton, Vox Media
responsivewebdesign.com/podcast/vox-media-performance/
“We weren’t going to go around slapping people on the
wrist, saying, ‘You built an article that broke the page
size budget! You have to take that down or change that
immediately!’
“Our goal setting out was to set up best practices, make
recommendations, and be a resource within the
company that people can turn to when they have to
make performance-related decisions.”
Dan Chilton, Vox Media
responsivewebdesign.com/podcast/vox-media-performance/
6. Communicate
“We, as engineers,
should learn how
to show the impact on
anything we do.”
Malek Hakim // Priceline
chasingwaterfalls.io/episodes/episode-one-with-malek-hakim/
How often is often enough?
Wall monitors and dashboards 24/7
Alerts in realtime (to people who can make fixes)
Reports no more than 1X week
Meetups, hackathons, etc. monthly (if possible)
@tameverts #perfnow
7. Don’t forget to celebrate!
!!!
medium.com/the-telegraph-engineering
Score some easy wins
“The dull boring stuff”
~Andy Davies
Scripts (especially third parties)
Images
Extraneous code
Defer assets where possible
Shaved 15KB off logo
Ran A/B test
Increased bookings
chasingwaterfalls.io/episodes/episode-one-with-malek-hakim/
In summary…
1. Know that performance is a marathon,
not a sprint
2. Have a higher-up champion
3. Build cross-disciplinary teams
4. Set shared goals
5. Make everyone accountable
6. Communicate
7. Celebrate!
@tameverts #perfnow
There’s no magic.
Show up with a plan.
Do the work.
(Be patient.)
Thanks!
@tameverts
speedcurve.com/blog

More Related Content

What's hot

Kanban Basics for Beginners Revised
Kanban Basics for Beginners RevisedKanban Basics for Beginners Revised
Kanban Basics for Beginners RevisedZsolt Fabok
 
Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Thoughtworks
 
Lean Analytics for Startups and Enterprises
Lean Analytics for Startups and EnterprisesLean Analytics for Startups and Enterprises
Lean Analytics for Startups and EnterprisesLean Analytics
 
Estimating with story points
Estimating with story pointsEstimating with story points
Estimating with story pointsWalid Farag
 
CTO vs. VP of Engineering
CTO vs. VP of EngineeringCTO vs. VP of Engineering
CTO vs. VP of Engineeringbcantrill
 
2018-11-13 Don Reinertsen: An Introduction to Second Generation Lean Product ...
2018-11-13 Don Reinertsen: An Introduction to Second Generation Lean Product ...2018-11-13 Don Reinertsen: An Introduction to Second Generation Lean Product ...
2018-11-13 Don Reinertsen: An Introduction to Second Generation Lean Product ...Niels Harre
 
When will it be done? (Lean Agile Forecasting)
When will it be done? (Lean Agile Forecasting)When will it be done? (Lean Agile Forecasting)
When will it be done? (Lean Agile Forecasting)Rodrigo Vieira
 
Agile metrics for predicting the future
Agile metrics for predicting the futureAgile metrics for predicting the future
Agile metrics for predicting the futureMattia Battiston
 
Scaling LinkedIn - A Brief History
Scaling LinkedIn - A Brief HistoryScaling LinkedIn - A Brief History
Scaling LinkedIn - A Brief HistoryJosh Clemm
 
Agile metrics - Measure and Improve
Agile metrics - Measure and ImproveAgile metrics - Measure and Improve
Agile metrics - Measure and ImproveWemanityUK
 
DOES16 San Francisco - Dominica DeGrandis - Time Theft: How Hidden and Unplan...
DOES16 San Francisco - Dominica DeGrandis - Time Theft: How Hidden and Unplan...DOES16 San Francisco - Dominica DeGrandis - Time Theft: How Hidden and Unplan...
DOES16 San Francisco - Dominica DeGrandis - Time Theft: How Hidden and Unplan...Gene Kim
 
Agile Executive Briefing - Situational Assessment + 50k Ft View
Agile Executive Briefing - Situational Assessment + 50k Ft ViewAgile Executive Briefing - Situational Assessment + 50k Ft View
Agile Executive Briefing - Situational Assessment + 50k Ft ViewMichael Sahota
 
Estimación, Priorización y Seguimiento de un Proyecto Ágil Empleando el User ...
Estimación, Priorización y Seguimiento de un Proyecto Ágil Empleando el User ...Estimación, Priorización y Seguimiento de un Proyecto Ágil Empleando el User ...
Estimación, Priorización y Seguimiento de un Proyecto Ágil Empleando el User ...Jorge Hernán Abad Londoño
 
Introduction to Lean Analytics for Lean Startup Circle SF
Introduction to Lean Analytics for Lean Startup Circle SFIntroduction to Lean Analytics for Lean Startup Circle SF
Introduction to Lean Analytics for Lean Startup Circle SFLean Analytics
 
Mastermind Masterclass: The SaaS Org Chart with David Sacks
Mastermind Masterclass: The SaaS Org Chart with David SacksMastermind Masterclass: The SaaS Org Chart with David Sacks
Mastermind Masterclass: The SaaS Org Chart with David Sackssaastr
 

What's hot (20)

Kanban Basics for Beginners Revised
Kanban Basics for Beginners RevisedKanban Basics for Beginners Revised
Kanban Basics for Beginners Revised
 
Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns
 
Lean Analytics for Startups and Enterprises
Lean Analytics for Startups and EnterprisesLean Analytics for Startups and Enterprises
Lean Analytics for Startups and Enterprises
 
Estimating with story points
Estimating with story pointsEstimating with story points
Estimating with story points
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
CTO vs. VP of Engineering
CTO vs. VP of EngineeringCTO vs. VP of Engineering
CTO vs. VP of Engineering
 
2018-11-13 Don Reinertsen: An Introduction to Second Generation Lean Product ...
2018-11-13 Don Reinertsen: An Introduction to Second Generation Lean Product ...2018-11-13 Don Reinertsen: An Introduction to Second Generation Lean Product ...
2018-11-13 Don Reinertsen: An Introduction to Second Generation Lean Product ...
 
Scaling to $100 Million
Scaling to $100 MillionScaling to $100 Million
Scaling to $100 Million
 
When will it be done? (Lean Agile Forecasting)
When will it be done? (Lean Agile Forecasting)When will it be done? (Lean Agile Forecasting)
When will it be done? (Lean Agile Forecasting)
 
Agile metrics for predicting the future
Agile metrics for predicting the futureAgile metrics for predicting the future
Agile metrics for predicting the future
 
Scaling LinkedIn - A Brief History
Scaling LinkedIn - A Brief HistoryScaling LinkedIn - A Brief History
Scaling LinkedIn - A Brief History
 
Agile metrics - Measure and Improve
Agile metrics - Measure and ImproveAgile metrics - Measure and Improve
Agile metrics - Measure and Improve
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
 
DOES16 San Francisco - Dominica DeGrandis - Time Theft: How Hidden and Unplan...
DOES16 San Francisco - Dominica DeGrandis - Time Theft: How Hidden and Unplan...DOES16 San Francisco - Dominica DeGrandis - Time Theft: How Hidden and Unplan...
DOES16 San Francisco - Dominica DeGrandis - Time Theft: How Hidden and Unplan...
 
Actionable Agile Metrics
Actionable Agile MetricsActionable Agile Metrics
Actionable Agile Metrics
 
Agile Executive Briefing - Situational Assessment + 50k Ft View
Agile Executive Briefing - Situational Assessment + 50k Ft ViewAgile Executive Briefing - Situational Assessment + 50k Ft View
Agile Executive Briefing - Situational Assessment + 50k Ft View
 
Scrum
ScrumScrum
Scrum
 
Estimación, Priorización y Seguimiento de un Proyecto Ágil Empleando el User ...
Estimación, Priorización y Seguimiento de un Proyecto Ágil Empleando el User ...Estimación, Priorización y Seguimiento de un Proyecto Ágil Empleando el User ...
Estimación, Priorización y Seguimiento de un Proyecto Ágil Empleando el User ...
 
Introduction to Lean Analytics for Lean Startup Circle SF
Introduction to Lean Analytics for Lean Startup Circle SFIntroduction to Lean Analytics for Lean Startup Circle SF
Introduction to Lean Analytics for Lean Startup Circle SF
 
Mastermind Masterclass: The SaaS Org Chart with David Sacks
Mastermind Masterclass: The SaaS Org Chart with David SacksMastermind Masterclass: The SaaS Org Chart with David Sacks
Mastermind Masterclass: The SaaS Org Chart with David Sacks
 

Similar to The 7 Habits of Highly Effective Performance Teams [PerfNow 2019]

Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)
Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)
Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)Anna Morrison
 
How to create a performance-first culture [2018 WebPerfDays Amsterdam]
How to create a performance-first culture [2018 WebPerfDays Amsterdam]How to create a performance-first culture [2018 WebPerfDays Amsterdam]
How to create a performance-first culture [2018 WebPerfDays Amsterdam]Tammy Everts
 
0 for 3: Edtech Startup Lessons Learned
0 for 3: Edtech Startup Lessons Learned0 for 3: Edtech Startup Lessons Learned
0 for 3: Edtech Startup Lessons LearnedSeriousGamesAssoc
 
Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Jeremy Johnson
 
THE DATAFICATION OF TALENT MANAGEMENT: HOW PEOPLE ANALYTICS LEADS TO STRATEGI...
THE DATAFICATION OF TALENT MANAGEMENT: HOW PEOPLE ANALYTICS LEADS TO STRATEGI...THE DATAFICATION OF TALENT MANAGEMENT: HOW PEOPLE ANALYTICS LEADS TO STRATEGI...
THE DATAFICATION OF TALENT MANAGEMENT: HOW PEOPLE ANALYTICS LEADS TO STRATEGI...Human Capital Media
 
H/F University Presents: Growth Hacks - Rand Fishkin
H/F University Presents: Growth Hacks - Rand FishkinH/F University Presents: Growth Hacks - Rand Fishkin
H/F University Presents: Growth Hacks - Rand FishkinHackersFounders
 
How GetNinjas uses data to make smarter product decisions
How GetNinjas uses data to make smarter product decisionsHow GetNinjas uses data to make smarter product decisions
How GetNinjas uses data to make smarter product decisionsBernardo Srulzon
 
Supplier Relationship and Value Management The five programme killers, and ho...
Supplier Relationship and Value Management The five programme killers, and ho...Supplier Relationship and Value Management The five programme killers, and ho...
Supplier Relationship and Value Management The five programme killers, and ho...Tejari
 
How to Turn Raw Data into Product Revenue by Retrofit PM
How to Turn Raw Data into Product Revenue by Retrofit PMHow to Turn Raw Data into Product Revenue by Retrofit PM
How to Turn Raw Data into Product Revenue by Retrofit PMProduct School
 
Designing Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst FinalDesigning Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
 
Technology without constraints with Office 365
Technology without constraints with Office 365Technology without constraints with Office 365
Technology without constraints with Office 365CPS
 
Playing Field, Competition, and Our Organization (Student will.docx
Playing Field, Competition, and Our Organization (Student will.docxPlaying Field, Competition, and Our Organization (Student will.docx
Playing Field, Competition, and Our Organization (Student will.docxinfantsuk
 
Playing Field, Competition, and Our Organization (Student will.docx
Playing Field, Competition, and Our Organization (Student will.docxPlaying Field, Competition, and Our Organization (Student will.docx
Playing Field, Competition, and Our Organization (Student will.docxstilliegeorgiana
 
Growth Hacking Conference '17 - Antwerp
Growth Hacking Conference '17 - AntwerpGrowth Hacking Conference '17 - Antwerp
Growth Hacking Conference '17 - AntwerpThibault Imbert
 
Clutch Review: Custom Software Dev for Media Planning Company
 Clutch Review: Custom Software Dev for Media Planning Company  Clutch Review: Custom Software Dev for Media Planning Company
Clutch Review: Custom Software Dev for Media Planning Company Maruti Techlabs
 
Use Collaboration to Solve Your Biggest Challenges
Use Collaboration to Solve Your Biggest ChallengesUse Collaboration to Solve Your Biggest Challenges
Use Collaboration to Solve Your Biggest ChallengesApttus
 
Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...
Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...
Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...Liana Underwood
 
UX = ROI: It's not just a myth
UX = ROI: It's not just a mythUX = ROI: It's not just a myth
UX = ROI: It's not just a mythJeremy Johnson
 

Similar to The 7 Habits of Highly Effective Performance Teams [PerfNow 2019] (20)

Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)
Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)
Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)
 
How to create a performance-first culture [2018 WebPerfDays Amsterdam]
How to create a performance-first culture [2018 WebPerfDays Amsterdam]How to create a performance-first culture [2018 WebPerfDays Amsterdam]
How to create a performance-first culture [2018 WebPerfDays Amsterdam]
 
Career Assignment
Career AssignmentCareer Assignment
Career Assignment
 
0 for 3: Edtech Startup Lessons Learned
0 for 3: Edtech Startup Lessons Learned0 for 3: Edtech Startup Lessons Learned
0 for 3: Edtech Startup Lessons Learned
 
Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017
 
THE DATAFICATION OF TALENT MANAGEMENT: HOW PEOPLE ANALYTICS LEADS TO STRATEGI...
THE DATAFICATION OF TALENT MANAGEMENT: HOW PEOPLE ANALYTICS LEADS TO STRATEGI...THE DATAFICATION OF TALENT MANAGEMENT: HOW PEOPLE ANALYTICS LEADS TO STRATEGI...
THE DATAFICATION OF TALENT MANAGEMENT: HOW PEOPLE ANALYTICS LEADS TO STRATEGI...
 
H/F University Presents: Growth Hacks - Rand Fishkin
H/F University Presents: Growth Hacks - Rand FishkinH/F University Presents: Growth Hacks - Rand Fishkin
H/F University Presents: Growth Hacks - Rand Fishkin
 
How GetNinjas uses data to make smarter product decisions
How GetNinjas uses data to make smarter product decisionsHow GetNinjas uses data to make smarter product decisions
How GetNinjas uses data to make smarter product decisions
 
Supplier Relationship and Value Management The five programme killers, and ho...
Supplier Relationship and Value Management The five programme killers, and ho...Supplier Relationship and Value Management The five programme killers, and ho...
Supplier Relationship and Value Management The five programme killers, and ho...
 
How to Turn Raw Data into Product Revenue by Retrofit PM
How to Turn Raw Data into Product Revenue by Retrofit PMHow to Turn Raw Data into Product Revenue by Retrofit PM
How to Turn Raw Data into Product Revenue by Retrofit PM
 
Attensee Investor Pitch
Attensee Investor PitchAttensee Investor Pitch
Attensee Investor Pitch
 
Designing Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst FinalDesigning Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst Final
 
Technology without constraints with Office 365
Technology without constraints with Office 365Technology without constraints with Office 365
Technology without constraints with Office 365
 
Playing Field, Competition, and Our Organization (Student will.docx
Playing Field, Competition, and Our Organization (Student will.docxPlaying Field, Competition, and Our Organization (Student will.docx
Playing Field, Competition, and Our Organization (Student will.docx
 
Playing Field, Competition, and Our Organization (Student will.docx
Playing Field, Competition, and Our Organization (Student will.docxPlaying Field, Competition, and Our Organization (Student will.docx
Playing Field, Competition, and Our Organization (Student will.docx
 
Growth Hacking Conference '17 - Antwerp
Growth Hacking Conference '17 - AntwerpGrowth Hacking Conference '17 - Antwerp
Growth Hacking Conference '17 - Antwerp
 
Clutch Review: Custom Software Dev for Media Planning Company
 Clutch Review: Custom Software Dev for Media Planning Company  Clutch Review: Custom Software Dev for Media Planning Company
Clutch Review: Custom Software Dev for Media Planning Company
 
Use Collaboration to Solve Your Biggest Challenges
Use Collaboration to Solve Your Biggest ChallengesUse Collaboration to Solve Your Biggest Challenges
Use Collaboration to Solve Your Biggest Challenges
 
Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...
Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...
Doniel Wilson Presents: Surviving the Shift. Agile and its Impact to your Fut...
 
UX = ROI: It's not just a myth
UX = ROI: It's not just a mythUX = ROI: It's not just a myth
UX = ROI: It's not just a myth
 

More from Tammy Everts

A (Fairly) Complete Guide to Performance Budgets [SmashingConf SF 2023]
A (Fairly) Complete Guide to Performance Budgets [SmashingConf SF 2023]A (Fairly) Complete Guide to Performance Budgets [SmashingConf SF 2023]
A (Fairly) Complete Guide to Performance Budgets [SmashingConf SF 2023]Tammy Everts
 
Real-World Performance Budgets [PerfNow 2022]
Real-World Performance Budgets [PerfNow 2022]Real-World Performance Budgets [PerfNow 2022]
Real-World Performance Budgets [PerfNow 2022]Tammy Everts
 
Smashing Meets for Speed: Why web performance matters – especially now
Smashing Meets for Speed: Why web performance matters – especially nowSmashing Meets for Speed: Why web performance matters – especially now
Smashing Meets for Speed: Why web performance matters – especially nowTammy Everts
 
2020 Chrome Dev Summit: Web Performance 101
2020 Chrome Dev Summit: Web Performance 1012020 Chrome Dev Summit: Web Performance 101
2020 Chrome Dev Summit: Web Performance 101Tammy Everts
 
How I learned to stop worrying and love UX metrics
How I learned to stop worrying and love UX metricsHow I learned to stop worrying and love UX metrics
How I learned to stop worrying and love UX metricsTammy Everts
 
Connecting the dots between design, performance and conversion rates [Smashin...
Connecting the dots between design, performance and conversion rates [Smashin...Connecting the dots between design, performance and conversion rates [Smashin...
Connecting the dots between design, performance and conversion rates [Smashin...Tammy Everts
 
The hunt for the unicorn performance metric [DeltaV London 2018]
The hunt for the unicorn performance metric [DeltaV London 2018]The hunt for the unicorn performance metric [DeltaV London 2018]
The hunt for the unicorn performance metric [DeltaV London 2018]Tammy Everts
 
Performance Is About People, Not Metrics [2017 Web Directions Summit]
Performance Is About People, Not Metrics [2017 Web Directions Summit] Performance Is About People, Not Metrics [2017 Web Directions Summit]
Performance Is About People, Not Metrics [2017 Web Directions Summit] Tammy Everts
 
How to fix the design issues that matter on the pages that matter [2016 Smash...
How to fix the design issues that matter on the pages that matter [2016 Smash...How to fix the design issues that matter on the pages that matter [2016 Smash...
How to fix the design issues that matter on the pages that matter [2016 Smash...Tammy Everts
 
Using machine learning to determine drivers of bounce and conversion (part 2)
Using machine learning to determine drivers of bounce and conversion (part 2)Using machine learning to determine drivers of bounce and conversion (part 2)
Using machine learning to determine drivers of bounce and conversion (part 2)Tammy Everts
 
Using machine learning to determine drivers of bounce and conversion
Using machine learning to determine drivers of bounce and conversionUsing machine learning to determine drivers of bounce and conversion
Using machine learning to determine drivers of bounce and conversionTammy Everts
 
The Small Things That Add Up: How to Find What Design Factors Influence Conve...
The Small Things That Add Up: How to Find What Design Factors Influence Conve...The Small Things That Add Up: How to Find What Design Factors Influence Conve...
The Small Things That Add Up: How to Find What Design Factors Influence Conve...Tammy Everts
 
2016 Mobile State of the Union [RWD Summit]
2016 Mobile State of the Union [RWD Summit]2016 Mobile State of the Union [RWD Summit]
2016 Mobile State of the Union [RWD Summit]Tammy Everts
 
How slow load times hurt UX (and what you can do about it) [FluentConf 2016]
How slow load times hurt UX (and what you can do about it) [FluentConf 2016]How slow load times hurt UX (and what you can do about it) [FluentConf 2016]
How slow load times hurt UX (and what you can do about it) [FluentConf 2016]Tammy Everts
 
Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?)Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?)Tammy Everts
 
How Slow Load Times Hurt Your Bottom Line (And 17 Things You Can Do to Fix It)
How Slow Load Times Hurt Your Bottom Line (And 17 Things You Can Do to Fix It)How Slow Load Times Hurt Your Bottom Line (And 17 Things You Can Do to Fix It)
How Slow Load Times Hurt Your Bottom Line (And 17 Things You Can Do to Fix It)Tammy Everts
 
2015 State of the Union: Mobile Web Performance
2015 State of the Union: Mobile Web Performance2015 State of the Union: Mobile Web Performance
2015 State of the Union: Mobile Web PerformanceTammy Everts
 
Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?)Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?)Tammy Everts
 
Pedal to the Metal: Speed up your load times for more conversions
Pedal to the Metal: Speed up your load times for more conversionsPedal to the Metal: Speed up your load times for more conversions
Pedal to the Metal: Speed up your load times for more conversionsTammy Everts
 
State of the Union: Mobile Web Performance
State of the Union: Mobile Web PerformanceState of the Union: Mobile Web Performance
State of the Union: Mobile Web PerformanceTammy Everts
 

More from Tammy Everts (20)

A (Fairly) Complete Guide to Performance Budgets [SmashingConf SF 2023]
A (Fairly) Complete Guide to Performance Budgets [SmashingConf SF 2023]A (Fairly) Complete Guide to Performance Budgets [SmashingConf SF 2023]
A (Fairly) Complete Guide to Performance Budgets [SmashingConf SF 2023]
 
Real-World Performance Budgets [PerfNow 2022]
Real-World Performance Budgets [PerfNow 2022]Real-World Performance Budgets [PerfNow 2022]
Real-World Performance Budgets [PerfNow 2022]
 
Smashing Meets for Speed: Why web performance matters – especially now
Smashing Meets for Speed: Why web performance matters – especially nowSmashing Meets for Speed: Why web performance matters – especially now
Smashing Meets for Speed: Why web performance matters – especially now
 
2020 Chrome Dev Summit: Web Performance 101
2020 Chrome Dev Summit: Web Performance 1012020 Chrome Dev Summit: Web Performance 101
2020 Chrome Dev Summit: Web Performance 101
 
How I learned to stop worrying and love UX metrics
How I learned to stop worrying and love UX metricsHow I learned to stop worrying and love UX metrics
How I learned to stop worrying and love UX metrics
 
Connecting the dots between design, performance and conversion rates [Smashin...
Connecting the dots between design, performance and conversion rates [Smashin...Connecting the dots between design, performance and conversion rates [Smashin...
Connecting the dots between design, performance and conversion rates [Smashin...
 
The hunt for the unicorn performance metric [DeltaV London 2018]
The hunt for the unicorn performance metric [DeltaV London 2018]The hunt for the unicorn performance metric [DeltaV London 2018]
The hunt for the unicorn performance metric [DeltaV London 2018]
 
Performance Is About People, Not Metrics [2017 Web Directions Summit]
Performance Is About People, Not Metrics [2017 Web Directions Summit] Performance Is About People, Not Metrics [2017 Web Directions Summit]
Performance Is About People, Not Metrics [2017 Web Directions Summit]
 
How to fix the design issues that matter on the pages that matter [2016 Smash...
How to fix the design issues that matter on the pages that matter [2016 Smash...How to fix the design issues that matter on the pages that matter [2016 Smash...
How to fix the design issues that matter on the pages that matter [2016 Smash...
 
Using machine learning to determine drivers of bounce and conversion (part 2)
Using machine learning to determine drivers of bounce and conversion (part 2)Using machine learning to determine drivers of bounce and conversion (part 2)
Using machine learning to determine drivers of bounce and conversion (part 2)
 
Using machine learning to determine drivers of bounce and conversion
Using machine learning to determine drivers of bounce and conversionUsing machine learning to determine drivers of bounce and conversion
Using machine learning to determine drivers of bounce and conversion
 
The Small Things That Add Up: How to Find What Design Factors Influence Conve...
The Small Things That Add Up: How to Find What Design Factors Influence Conve...The Small Things That Add Up: How to Find What Design Factors Influence Conve...
The Small Things That Add Up: How to Find What Design Factors Influence Conve...
 
2016 Mobile State of the Union [RWD Summit]
2016 Mobile State of the Union [RWD Summit]2016 Mobile State of the Union [RWD Summit]
2016 Mobile State of the Union [RWD Summit]
 
How slow load times hurt UX (and what you can do about it) [FluentConf 2016]
How slow load times hurt UX (and what you can do about it) [FluentConf 2016]How slow load times hurt UX (and what you can do about it) [FluentConf 2016]
How slow load times hurt UX (and what you can do about it) [FluentConf 2016]
 
Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?)Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?)
 
How Slow Load Times Hurt Your Bottom Line (And 17 Things You Can Do to Fix It)
How Slow Load Times Hurt Your Bottom Line (And 17 Things You Can Do to Fix It)How Slow Load Times Hurt Your Bottom Line (And 17 Things You Can Do to Fix It)
How Slow Load Times Hurt Your Bottom Line (And 17 Things You Can Do to Fix It)
 
2015 State of the Union: Mobile Web Performance
2015 State of the Union: Mobile Web Performance2015 State of the Union: Mobile Web Performance
2015 State of the Union: Mobile Web Performance
 
Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?)Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?)
 
Pedal to the Metal: Speed up your load times for more conversions
Pedal to the Metal: Speed up your load times for more conversionsPedal to the Metal: Speed up your load times for more conversions
Pedal to the Metal: Speed up your load times for more conversions
 
State of the Union: Mobile Web Performance
State of the Union: Mobile Web PerformanceState of the Union: Mobile Web Performance
State of the Union: Mobile Web Performance
 

Recently uploaded

APNIC Updates presented by Paul Wilson at ARIN 53
APNIC Updates presented by Paul Wilson at ARIN 53APNIC Updates presented by Paul Wilson at ARIN 53
APNIC Updates presented by Paul Wilson at ARIN 53APNIC
 
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdfpdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdfJOHNBEBONYAP1
 
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查ydyuyu
 
APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...
APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...
APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...APNIC
 
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书c6eb683559b3
 
💚 Call Girls Bahraich 9332606886 High Profile Call Girls You Can Get The S...
💚 Call Girls Bahraich   9332606886  High Profile Call Girls You Can Get The S...💚 Call Girls Bahraich   9332606886  High Profile Call Girls You Can Get The S...
💚 Call Girls Bahraich 9332606886 High Profile Call Girls You Can Get The S...Sareena Khatun
 
20240508 QFM014 Elixir Reading List April 2024.pdf
20240508 QFM014 Elixir Reading List April 2024.pdf20240508 QFM014 Elixir Reading List April 2024.pdf
20240508 QFM014 Elixir Reading List April 2024.pdfMatthew Sinclair
 
Dubai Call Girls First Class O525547819 Call Girls Dubai Hot New Girlfriend
Dubai Call Girls First Class O525547819 Call Girls Dubai Hot New GirlfriendDubai Call Girls First Class O525547819 Call Girls Dubai Hot New Girlfriend
Dubai Call Girls First Class O525547819 Call Girls Dubai Hot New Girlfriendkajalvid75
 
Local Call Girls in Jharsuguda 9332606886 HOT & SEXY Models beautiful and ch...
Local Call Girls in Jharsuguda  9332606886 HOT & SEXY Models beautiful and ch...Local Call Girls in Jharsuguda  9332606886 HOT & SEXY Models beautiful and ch...
Local Call Girls in Jharsuguda 9332606886 HOT & SEXY Models beautiful and ch...Sareena Khatun
 
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsRussian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsMonica Sydney
 
Washington Football Commanders Redskins Feathers Shirt
Washington Football Commanders Redskins Feathers ShirtWashington Football Commanders Redskins Feathers Shirt
Washington Football Commanders Redskins Feathers Shirtrahman018755
 
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsIndian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsMonica Sydney
 
Delivery in 20 Mins Call Girls Cuttack 9332606886 HOT & SEXY Models beautifu...
Delivery in 20 Mins Call Girls Cuttack  9332606886 HOT & SEXY Models beautifu...Delivery in 20 Mins Call Girls Cuttack  9332606886 HOT & SEXY Models beautifu...
Delivery in 20 Mins Call Girls Cuttack 9332606886 HOT & SEXY Models beautifu...Sareena Khatun
 
Down bad crying at the gym t shirtsDown bad crying at the gym t shirts
Down bad crying at the gym t shirtsDown bad crying at the gym t shirtsDown bad crying at the gym t shirtsDown bad crying at the gym t shirts
Down bad crying at the gym t shirtsDown bad crying at the gym t shirtsrahman018755
 
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制pxcywzqs
 
Abu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu DhabiAbu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu DhabiMonica Sydney
 
20240509 QFM015 Engineering Leadership Reading List April 2024.pdf
20240509 QFM015 Engineering Leadership Reading List April 2024.pdf20240509 QFM015 Engineering Leadership Reading List April 2024.pdf
20240509 QFM015 Engineering Leadership Reading List April 2024.pdfMatthew Sinclair
 
一比一原版贝德福特大学毕业证学位证书
一比一原版贝德福特大学毕业证学位证书一比一原版贝德福特大学毕业证学位证书
一比一原版贝德福特大学毕业证学位证书F
 
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime NagercoilNagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoilmeghakumariji156
 
Call Girls Mehdipatnam ( 8250092165 ) Cheap rates call girls | Get low budget
Call Girls Mehdipatnam ( 8250092165 ) Cheap rates call girls | Get low budgetCall Girls Mehdipatnam ( 8250092165 ) Cheap rates call girls | Get low budget
Call Girls Mehdipatnam ( 8250092165 ) Cheap rates call girls | Get low budgetkumargunjan9515
 

Recently uploaded (20)

APNIC Updates presented by Paul Wilson at ARIN 53
APNIC Updates presented by Paul Wilson at ARIN 53APNIC Updates presented by Paul Wilson at ARIN 53
APNIC Updates presented by Paul Wilson at ARIN 53
 
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdfpdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
pdfcoffee.com_business-ethics-q3m7-pdf-free.pdf
 
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
 
APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...
APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...
APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...
 
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
 
💚 Call Girls Bahraich 9332606886 High Profile Call Girls You Can Get The S...
💚 Call Girls Bahraich   9332606886  High Profile Call Girls You Can Get The S...💚 Call Girls Bahraich   9332606886  High Profile Call Girls You Can Get The S...
💚 Call Girls Bahraich 9332606886 High Profile Call Girls You Can Get The S...
 
20240508 QFM014 Elixir Reading List April 2024.pdf
20240508 QFM014 Elixir Reading List April 2024.pdf20240508 QFM014 Elixir Reading List April 2024.pdf
20240508 QFM014 Elixir Reading List April 2024.pdf
 
Dubai Call Girls First Class O525547819 Call Girls Dubai Hot New Girlfriend
Dubai Call Girls First Class O525547819 Call Girls Dubai Hot New GirlfriendDubai Call Girls First Class O525547819 Call Girls Dubai Hot New Girlfriend
Dubai Call Girls First Class O525547819 Call Girls Dubai Hot New Girlfriend
 
Local Call Girls in Jharsuguda 9332606886 HOT & SEXY Models beautiful and ch...
Local Call Girls in Jharsuguda  9332606886 HOT & SEXY Models beautiful and ch...Local Call Girls in Jharsuguda  9332606886 HOT & SEXY Models beautiful and ch...
Local Call Girls in Jharsuguda 9332606886 HOT & SEXY Models beautiful and ch...
 
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsRussian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
 
Washington Football Commanders Redskins Feathers Shirt
Washington Football Commanders Redskins Feathers ShirtWashington Football Commanders Redskins Feathers Shirt
Washington Football Commanders Redskins Feathers Shirt
 
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsIndian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
 
Delivery in 20 Mins Call Girls Cuttack 9332606886 HOT & SEXY Models beautifu...
Delivery in 20 Mins Call Girls Cuttack  9332606886 HOT & SEXY Models beautifu...Delivery in 20 Mins Call Girls Cuttack  9332606886 HOT & SEXY Models beautifu...
Delivery in 20 Mins Call Girls Cuttack 9332606886 HOT & SEXY Models beautifu...
 
Down bad crying at the gym t shirtsDown bad crying at the gym t shirts
Down bad crying at the gym t shirtsDown bad crying at the gym t shirtsDown bad crying at the gym t shirtsDown bad crying at the gym t shirts
Down bad crying at the gym t shirtsDown bad crying at the gym t shirts
 
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
 
Abu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu DhabiAbu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
 
20240509 QFM015 Engineering Leadership Reading List April 2024.pdf
20240509 QFM015 Engineering Leadership Reading List April 2024.pdf20240509 QFM015 Engineering Leadership Reading List April 2024.pdf
20240509 QFM015 Engineering Leadership Reading List April 2024.pdf
 
一比一原版贝德福特大学毕业证学位证书
一比一原版贝德福特大学毕业证学位证书一比一原版贝德福特大学毕业证学位证书
一比一原版贝德福特大学毕业证学位证书
 
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime NagercoilNagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
 
Call Girls Mehdipatnam ( 8250092165 ) Cheap rates call girls | Get low budget
Call Girls Mehdipatnam ( 8250092165 ) Cheap rates call girls | Get low budgetCall Girls Mehdipatnam ( 8250092165 ) Cheap rates call girls | Get low budget
Call Girls Mehdipatnam ( 8250092165 ) Cheap rates call girls | Get low budget
 

The 7 Habits of Highly Effective Performance Teams [PerfNow 2019]

  • 1. The 7 Habits of Highly Effective Performance Teams @tameverts #perfnow
  • 3.
  • 4. “The largest hurdle to creating and maintaining stellar site performance is the culture of your organization. Lara Hogan designingforperformance.com
  • 5. “No matter the size or type of team, it can be a challenge to educate, incentivize, and empower those around you. “Performance more often comes down to a cultural challenge, rather than simply a technical one.” Lara Hogan designingforperformance.com
  • 8.
  • 9. 2009 Improved average load time from 6s  1.2s 7-12% increase in conversion rate + 25% increase in PVs Average load time degraded to 5s User feedback: “I will not come back to this site again.” Re-focused on performance 0.4% increase in conversion rate 2010 2011 @tameverts #perfnow
  • 10. 1. No front-end measurement 2. Constant feature development 3. Badly implemented third-parties 4. Waiting too long to tackle performance problems 5. Relying on performance sprints
  • 11. 1. Performance is a marathon, not a sprint
  • 12.
  • 13.
  • 14.
  • 15.  Having a plan  Setting clear goals  Rigorous tracking (and fun tools)  Building community spirit  Celebrating milestones Marathon training involves… @tameverts #perfnow
  • 16. 2. Have a champion higher up
  • 17. 3. Then build a cross-disciplinary team
  • 19.
  • 20.
  • 21.
  • 22. Everyone who touches a page should care about the performance of that page.
  • 23. Embrace performance from the ground up. Embed engineers into other teams. Enlist performance ambassadors. Teach people how to use (or at least understand) the monitoring tools you use. #perfnow@tameverts
  • 24. It’s perilously easy to accidentally become a gatekeeper.
  • 25. 4. Set shared goals
  • 26. We first went to the engineering leaders, and then we went to our product leader. Our pitch was totally different... Reefath Rajali // PayPal chasingwaterfalls.io/episodes/episode-two-with-reefath-rajali/
  • 27. “When we went to our product leaders, we spoke more about the business numbers and the business benefits. “When we spoke to our engineering leaders, it was more about our consumer delight.” Reefath Rajali // PayPal chasingwaterfalls.io/episodes/episode-two-with-reefath-rajali/
  • 28. Find out what people care about
  • 29. ❑ bounce rate ❑ cart size ❑ conversions ❑ revenue ❑ time on site ❑ page views ❑ SEO ❑ user happiness ❑ user retention ❑ competitors @tameverts #perfnow
  • 30. If they care about business metrics…
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. If they care about user engagement…
  • 36.
  • 37.
  • 38.
  • 39. If they care about SEO…
  • 40.
  • 41. If they care about third parties…
  • 42.
  • 43.
  • 44. Who they are What they care about What to show them Executives Competition Business impact Benchmarks (filmstrips and videos) Correlation charts (perf + KPIs) Marketing Third parties Traffic + engagement SEO Content Third-party performance Correlation charts (perf + bounce rate) Lighthouse SEO audits Image size Devs / engineers Well, lots of stuff, probably Consult with perf team @tameverts #perfnow
  • 45. 5. Make everyone accountable
  • 46. Performance budgets addyosmani.com/blog/performance-budgets/ Milestone timings (e.g. start render) Quantity-based (e.g. image weight) Rules-based (e.g. Lighthouse scores)
  • 47. A good performance budget should show you… What your budget is When you go out of bounds How long you’re out of bounds When you’re back within budget @tameverts #perfnow
  • 50. Who What Metric Ops Back-end issues TTFB Marketing Most important content Third parties SEO Hero rendering times, LCP Blocking CPU time Lighthouse SEO score Devs / engineers How well pages are built Performance issues Start Render, Speed Index Lighthouse Performance score @tameverts #perfnow
  • 52. “One of the original directives of the performance team was we weren’t going to set ourselves up to be performance cops.” Dan Chilton, Vox Media responsivewebdesign.com/podcast/vox-media-performance/
  • 53. “We weren’t going to go around slapping people on the wrist, saying, ‘You built an article that broke the page size budget! You have to take that down or change that immediately!’ “Our goal setting out was to set up best practices, make recommendations, and be a resource within the company that people can turn to when they have to make performance-related decisions.” Dan Chilton, Vox Media responsivewebdesign.com/podcast/vox-media-performance/
  • 55. “We, as engineers, should learn how to show the impact on anything we do.” Malek Hakim // Priceline chasingwaterfalls.io/episodes/episode-one-with-malek-hakim/
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62. How often is often enough? Wall monitors and dashboards 24/7 Alerts in realtime (to people who can make fixes) Reports no more than 1X week Meetups, hackathons, etc. monthly (if possible) @tameverts #perfnow
  • 63. 7. Don’t forget to celebrate!
  • 64.
  • 65.
  • 66.
  • 67. !!!
  • 70. “The dull boring stuff” ~Andy Davies Scripts (especially third parties) Images Extraneous code Defer assets where possible
  • 71. Shaved 15KB off logo Ran A/B test Increased bookings chasingwaterfalls.io/episodes/episode-one-with-malek-hakim/
  • 73. 1. Know that performance is a marathon, not a sprint 2. Have a higher-up champion 3. Build cross-disciplinary teams 4. Set shared goals 5. Make everyone accountable 6. Communicate 7. Celebrate! @tameverts #perfnow
  • 74. There’s no magic. Show up with a plan. Do the work. (Be patient.)

Editor's Notes

  1. PRO: easily measured CON: includes third parties and ATF content
  2. Awesome tools are not enough. And I say that as someone who works on the best tools in the world. You can have awesome tools and still fail. 
  3. PRO: easily measured CON: includes third parties and ATF content
  4. PRO: easily measured CON: includes third parties and ATF content
  5. PRO: easily measured CON: includes third parties and ATF content
  6. PRO: easily measured CON: includes third parties and ATF content