Content creation is the hardest part of content marketing. No amount of reading articles, listening to podcasts, or attending conferences will change that. You need to do the work if you want to make an impact.
Content creation is the hardest part of content marketing. Follow this step-by-step guide to get your content production process up and running.
Full post available at https://andymci.com/content-creation-regimen/
9. @andymci
Know why you’re doing this.
What are you trying to accomplish? Are you
doing this for your business, to build your
brand and attract customers? Or are you
doing this for yourself, as a hobby or personal
interest?
10. @andymci
This Year’s Big Goal
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11. @andymci
This Year
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Our ambition is up
here - lofty & bold.
Our execution is down
here - hard & tactical.
12. @andymci
Know who you want to reach.
Understand the reader. Understand the
viewer. Understand the listener. Understand
the individual. Understand what they want.
The more you understand, the more your
content will align with their interests.
13. @andymci
Know if you’re in alignment.
Present the right content in the right place at
the right time to fulfill the needs of your
audience while meeting your own goals.
17. @andymci
Know your content types and where they
fit.
Shared = A sample of your stuff.
Informational = Bring the knowledge.
Conversion = Get them to take action.
35. @andymci
6. Promote
Create an outreach list for your epic content.
Contact people you surveyed or interviewed.
Contact sites or people you cite in your post.