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Stop Building Links, Start Earning Them

With the recent changes in the Google algorithms, it's time to stop building links and start earning them.

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Stop Building Links, Start Earning Them
Theo van der Zee – JAB13 – 02/JUN/2013
What were you doing on
February 23th 2011 or April 24th 2012?
Google’s goal is to
put the user first
Less ads that are
being displayed
means less profits
for Google
Show relevant results on the
screen as fast as possible
Matt Cutts: 500+ updates per year
are made to the algorithm

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Stop Building Links, Start Earning Them

Editor's Notes

  1. 17 million years back, 0 seconds forward. Knowledge about history helps predict the future.
  2. Slightly more recent. Hands! Google Panda, Google Penguin, why important?
  3. Why updates like Panda or Penguin? User unsatisfied, user finds another search engine
  4. Est. $929 per second, Amazon does $1,084
  5. Changes to algorithm = attempts to become more relevant
  6. A number of large ones are visible, 100s of smaller ones aren’t
  7. In 2012, monthly list, cryptic, lessons to be learned
  8. What does the anchor text say about the linked to website?
  9. 1st of 2 major updates that are discussed. 23th february 2011, Navneet Panda, engineer
  10. Content farms, low quality. Bad experience with search results, other search engines. Altavista? Ask?
  11. Use your credit card? Buy medicine for kids? Low quality signs.
  12. What about a couple of ads?
  13. Statistical info, time of site? How many clicks on site? Returning? GA or SERPS?
  14. Algoritmic, passed threshold? Lower positions, not removed
  15. 24th of April 2012, important Google update, why the name?
  16. Keyword stuffing, link exchange, cloaking, dupe content
  17. Not a rock climber, still the ‘fame’, a trick, not user first
  18. Quality, position on page, anchor text distribution, brands
  19. CNN, BBC, amount brand name > keyword. Your profile below threshold? Lower positions
  20. In the future still links? Model is broken
  21. Not just webmasters, however, you do need internet
  22. Just the public data, dispute, real time results are valuable
  23. Another dispute, big data, statistics, over 1B users
  24. Social network, +1’s, authorship
  25. On-page = cheating, scientific citations, volume counts
  26. Not just dump their model, limited access, likes are a factor
  27. TIME > 25 min = FAST. Volume x Conversion = links, people are smarter, Penguin punishes
  28. Ineffective, illegal, hard to detect, Penguin punishes, nofollow?
  29. DMOZ, Yahoo! Directory, niche, worthless?
  30. Penguin hits, -93% traffic, content marketing, guest blogging?
  31. Blog spam, Akismet, CloudFlare, oursourced, Penguin punishes
  32. Live and online, Twitter, Facebook, like factor, like-minded people
  33. You’d like that too, only is possible as well, help them out
  34. Long tail, short tail, volume, vraag, voorbeelden
  35. No spam, start a conversion, influential blogs, find a connection
  36. Product page vs. Blog, different keywords, speak their language, connect
  37. Einstein, Physicist Conference Solvay 1927, advice, beer?, your field of expertise
  38. WeFollow, FollowerWonk, Snow ball effect, follower others = more followers
  39. Twitter is maar kort, persoonlijke leven ipv zakelijk, connectie leggen, mutual benefits
  40. Quora, Joomla forum, blog inspiration, helping others = merit in community
  41. Controle van betrouwbaarheid, social proof, prive ~- zakelijk, bijhouden!
  42. Periodic table, Savvy Panda extensions top 100, Upgrade infographic
  43. Questions? Feel free to ask!