Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Building a Site People Love<br />Matt Goyer<br />@mattgoyer<br />
Five Not So Easy Steps<br />Don’t outsource your brain<br />Give customers what they want<br />Make it easy to use<br />Ma...
1. Don’t Outsource Your Brain<br />
2. Give Customers What They Want, Not a Sales Pitch<br />
The Key Is Listening<br />Twitter<br />Google blog & news alerts<br />Make it easy to email<br />Host a discussion (i.e. f...
3. Make it Easy to Use<br />
1. Recruit 3-6 Folks on Craigslist<br />Post to Jobs > ETC ($25-$75/post)<br />Usability study on 6/18 -- $50 for 1 hr We ...
2. Screen For Crazies w/Zoomerang<br />No crazies<br />Photo credit: Chuckumentary on Flickr<br />
3. Capture With Camtasia<br />
4. Your Script<br />Ask them to “think aloud”<br />Let the user struggle (they will)<br />Ask questions, but no leading qu...
Make it Snappy<br />4. Make It Snappy<br />
Google Tests Search Results Speed<br />“The first test showed that the more results they added to the results page, the le...
Mozilla Increases Downloads 15%<br />“After implementing these changes in an A/B test, we saw impressive results. Previous...
Picasa Usage Doubles<br />“Last year Google introduced these performance enhancements to Picasa to make flipping through p...
Mobile Page Views Doubles<br />"Over the course of the next few weeks, we made some tweaks to drastically improve the spee...
Google Uses Site Speed in Rankings<br />Google Recommends:<br />Page Speed<br />Yslow<br />WebPagetest<br />Webmaster tool...
How Are My Sites Performing?<br />Redfin<br />2.9 seconds to load<br />Faster than 58% of sites<br />Urbnlivn<br />5.6 sec...
5. Augment With SEO<br />
Who Drives Traffic to My Blog<br />http:/google.com/analytics<br />
My Wordpress SEO Plugins<br />Canonical URLs<br />Google Analyticator<br />Google XML Sitemaps<br />HeadSpace2<br />SEO Fr...
What Were Those Five Steps?<br />Don’t outsource your brain<br />Give customers what they want<br />Make it easy to use<br...
My Favorite Books<br />
Thanks!<br />Get in touch<br />Twitter: @mattgoyer<br />matt.goyer@redfin.com<br />http://activerain.com/blogs/mattgoyer<b...
Upcoming SlideShare
Loading in …5
×

Denver Real Estate Wordcamp

547 views

Published on

Published in: Real Estate
  • Be the first to comment

  • Be the first to like this

Denver Real Estate Wordcamp

  1. 1. Building a Site People Love<br />Matt Goyer<br />@mattgoyer<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6. Five Not So Easy Steps<br />Don’t outsource your brain<br />Give customers what they want<br />Make it easy to use<br />Make it snappy<br />Augment word of mouth with SEO<br />
  7. 7. 1. Don’t Outsource Your Brain<br />
  8. 8. 2. Give Customers What They Want, Not a Sales Pitch<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12. The Key Is Listening<br />Twitter<br />Google blog & news alerts<br />Make it easy to email<br />Host a discussion (i.e. forums, comments)<br />Focus group<br />Surveys<br />Yelp<br /><ul><li>Beware vocal minority</li></ul>http://bit.ly/AR_Listening<br />
  13. 13. 3. Make it Easy to Use<br />
  14. 14. 1. Recruit 3-6 Folks on Craigslist<br />Post to Jobs > ETC ($25-$75/post)<br />Usability study on 6/18 -- $50 for 1 hr We are recruiting for a website usability study on Thursday, June 18th in Downtown Seattle.  Time slots are available at 2:30, 3:30, and 4:30 PM.  Payment is $50 for 1 hour.<br />Please fill out the following survey to be considered: http://www.zoomerang.com/Survey/?p=WEB229B7NP4NZ9<br />Thanks!<br />
  15. 15. 2. Screen For Crazies w/Zoomerang<br />No crazies<br />Photo credit: Chuckumentary on Flickr<br />
  16. 16. 3. Capture With Camtasia<br />
  17. 17. 4. Your Script<br />Ask them to “think aloud”<br />Let the user struggle (they will)<br />Ask questions, but no leading questions!<br />Based on your real-world desires, determine which houses best meet your needs<br />Imagine you want to get updates when new listings match your search criteria. What might you do?<br />If you were very interested in the home you found, what would you do next?<br />
  18. 18. Make it Snappy<br />4. Make It Snappy<br />
  19. 19. Google Tests Search Results Speed<br />“The first test showed that the more results they added to the results page, the less searches those people would do. There was a 20% drop in searches when they showed more than 10 results. Since their revenue has a strong relationship to traffic and search queries, this was bad.<br />The first theory was the paradox of choice. That users were getting frozen by too much choice. They found out that people who would get 10 results would get their results in 0.4 seconds. The experiment of more results took 0.9 seconds to get their results.<br />If you tracked how fast a search took, it hit 300 to 700 machines before getting back to the user. So Google learned very quickly that speed was important.”<br />http://bit.ly/ResultsSpeed<br />
  20. 20. Mozilla Increases Downloads 15%<br />“After implementing these changes in an A/B test, we saw impressive results. Previously, we predicted a 1 second reduction in page load speed would improve download conversions by 2.7%. In reality, our optimized experimental variation shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!”<br />http://bit.ly/MozillaSpeed<br />
  21. 21. Picasa Usage Doubles<br />“Last year Google introduced these performance enhancements to Picasa to make flipping through photos faster, and the usage more than doubled. When a site gets twice as fast, it often gets more than twice as much usage.”<br />http://bit.ly/PicasaSpeed<br />
  22. 22. Mobile Page Views Doubles<br />"Over the course of the next few weeks, we made some tweaks to drastically improve the speed of the product, and Gmail pageviews on the iPhone not only stabilized, but began to rise, as the graph below shows"<br />http://bit.ly/MobileSpeed<br />
  23. 23. Google Uses Site Speed in Rankings<br />Google Recommends:<br />Page Speed<br />Yslow<br />WebPagetest<br />Webmaster tools<br />Redfin likes:<br />Firebug<br />Yslow<br />http://bit.ly/SpeedAndRanking<br />
  24. 24. How Are My Sites Performing?<br />Redfin<br />2.9 seconds to load<br />Faster than 58% of sites<br />Urbnlivn<br />5.6 seconds to load<br />Slower than 75% of sites<br /><ul><li>I should install WP Super Cache</li></ul>http:/google.com/webmasters<br />
  25. 25. 5. Augment With SEO<br />
  26. 26. Who Drives Traffic to My Blog<br />http:/google.com/analytics<br />
  27. 27. My Wordpress SEO Plugins<br />Canonical URLs<br />Google Analyticator<br />Google XML Sitemaps<br />HeadSpace2<br />SEO Friendly Images<br />SEO Slugs<br /><ul><li>Blog post on Yoast: Definitive Guide To Higher Rankings For Your Blog</li></ul>http://bit.ly/YoastSEO<br />
  28. 28. What Were Those Five Steps?<br />Don’t outsource your brain<br />Give customers what they want<br />Make it easy to use<br />Make it snappy<br />Augment word of mouth with SEO<br />
  29. 29. My Favorite Books<br />
  30. 30. Thanks!<br />Get in touch<br />Twitter: @mattgoyer<br />matt.goyer@redfin.com<br />http://activerain.com/blogs/mattgoyer<br />Follow Redfin<br />Twitter: @redfin<br />http://blog.redfin.com<br />

×