The document outlines 14 tips for optimizing a LinkedIn profile and provides examples of effective LinkedIn profiles that utilize multimedia content like photos, videos, and presentations. It encourages the use of rich media like photos and videos to make profiles more interactive and engaging for connections. Sample profiles shown include a pastry chef profile with a photo scroll, an entrepreneur's profile featuring a video about canyoning in Scotland, and a Vizify visual biography of an entrepreneur.

1. Social Media Clinic
Tuesday, January 28, 2013
14 Tips for Your
LinkedIn Profile
Presenter:
Erika L. Forsythe 1

2. Tip #1
Maximize your
Headline

3. Tip #2
Update your
Status

4. Tip #3
Utilize your
Summary

5. Tip #4
Set your
Custom URL

6. Tip #5
Invest in your
Profile Photo

7. Tip #6
Make sure your
Profile Photo is
Professional

8. Tip #7
Make sure your
Profile is
Complete

9. Tip #8
Make sure your
Invitations Include a
Personal Message

10. Tip #9
Make sure you
Contribute to the
Conversation

11. Tip #10
Make sure to
Build Your
Network Selectively

12. Tip #11
Make sure to
Participate in
Recommendations

13. Tip #12
Make sure to
Participate in
Endorsements

14. Tip #13
Balance Promoting
Yourself and Being
Helpful on

15. Tip #14
Upload Rich
Media to Your
Profile

16. REFERENCES
Dahl, Sima. “5 Steps to Market Yourself on LinkedIn” marketingpower.com
Retrieved January 9, 2014 from:
http://www.marketingpower.com/Careers/Pages/Sima%20Dahl's%20Column
s/5_Steps_to_Market_Yourself_on_LinkedIn.aspx?utm_source=buffer&utm_
campaign=Buffer&utm_content=buffera7e74&utm_medium=linkedin#
Kennis, Leanne (July 21, 2013) “25 Things That Make You look Dumb on
LinkedIn” business2community.com Retrieved on January 15, 2014 from:
http://www.business2community.com/linkedin/25-things-that-make-you-look-dumb-
on-linkedin-0559620

18. Why Bother?
Standout Profile = Prospects Take You More Seriously
Standout Profile = Prospects Spend More Time on Your Page
Standout Profile = Attracting More Business Opportunities
Visual Content = Interactive Experience / People Can Comment

19. What Content Can I
Add?
• Photos
• Video
• Presentations
• Audio

20. Approved Content Providers for
Media Samples

21. Sample Profiles
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.

22. Pastry Chef

23. Pastry Chef – Explore Content /
Photo Scroll from Within Page

24. Entrepreneur

25. Entrepreneur - Video

26. Entrepreneur–Vizify Visual Bio

27. SlideShare Link or
Uploaded Presentation

28. Add Badges or Awards
Book Cover or Menu Cover

29. Even Add a Screen Shot of a
Compliment or Twitter Buzz
Or You in Action

30. Add Links to Articles You Have Written:
Autopopulate with image + clickable link
vs. Upload image + enter info manually

31. How Do I Get Started?

32. Edit Profile – Follow Prompts

33. Add Link or Upload FIle

34. Include a Call to Action

35. Sample Web Pages
Must See Profiles of 2013
Pastry Chef LinkedIn Page – Photo Scroll
Entrepreneur LinkedIn Page – Canyoning in Scotland Video
Entrepreneur Vizify Profile Sample - Overview & Career /
Bio

36. Discussion
What kind of content do you have to share on LinkedIn?
About you?
About your business?
• Video of you giving a presentation
• SlideShare presentation of helpful content to establish
business expertise
• What else?

37. REFERENCES
Moritz, Donna. (December 2, 2013). “How to Enhance Your LinkedIn Profile With
Professional Portfolio” socialmediaexaminer.com Retrieved December 18, 2013
from http://www.socialmediaexaminer.com/linkedin-professional-portfolio/
LinkedIn (November 26, 2013) “LinkedIn Must See Profiles of 2013”
slideshare.net Retrieved on December 19, 2013 from
http://www.slideshare.net/linkedin/must-see-linkedin-profiles-of-2013