1. Social Media Best Practices:
From Job Hunt To Offer
Rachel Duran
Social Media Community Manager, Talent Acquisition, Americas
NPOWER
9/4/2015
Plano, TX

2. 2 © 2015 CA. ALL RIGHTS RESERVED.
Agenda
SOCIAL MEDIA BASICS
ANATOMY OF A WINNING LINKEDIN PROFILE
WHO TO FOLLOW AT CA TECHNOLOGIES
BUILDING A PERSONAL BRAND THROUGH SOCIAL MEDIA
CONNECTING WITH WHO YOU KNOW
CONNECTING WITH WHO YOU WANT TO KNOW
1
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3
4
5
6

3. 3 © 2015 CA. ALL RIGHTS RESERVED.
Social Media Basics
• Digital resume
• Professional
networking
• Blogging
• Groups
LinkedIn
• 140 character limit
• Hashtags are key
• Twitter chats
• Chronological feed
Twitter
• Follow settings
• Adjust privacy settings
per post
• Events
• Groups
Facebook
• Upload Photos
• Filter and adjust
photos in-app
• Hashtags are key
• Visual presentation is
key
Instagram
• Upload photos or
“pins”
• Organize on “boards”
• Repin and comment
• Link to URL
Pinterest
• Company Info
• Culture Context
• Product Knowledge
• Industry Knowledge
Enterprise Communities
“Social Media” is any website or app that enables users to create, share, and engage in content through a personal profile.

4. 4 © 2015 CA. ALL RIGHTS RESERVED.
Anatomy of a Winning LinkedIn Profile
Via Craig Fisher – Marketing & Communications Director, Talent Acquisition
Be
Human
Say what
you do
keywords
Your
Name +
keywords
Change
URL titles
High-quality,
Professional
photo
Full contact
info, visible
to contacts
*Add some
personality with a
background image*

5. 5 © 2015 CA. ALL RIGHTS RESERVED.
Building A Personal Brand Through Social Media
Be Public Be Social
Be Consistent Be Relevant
Be Neutral Be Different

6. 6 © 2015 CA. ALL RIGHTS RESERVED.
Connecting With Who You Know
Supervisors
Coworkers
Customers and Clients
Classmates
Professional Friends

7. 7 © 2015 CA. ALL RIGHTS RESERVED.
Connecting With Who You WANT To Know

8. 8 © 2015 CA. ALL RIGHTS RESERVED.
WHO & WHAT TO FOLLOW AT CA TECHNOLOGIES
NAME TITLE
Vincent Battles Campus Talent Acquisition Manager @vi_battles /in/battlesvincent
Calvin McDavis Campus Talent Acquisition Manager @calvincatech /in/calvinmcdavis
Tino Mathew Sr. Director, Presales @catech_tino /in/tinomathew
Akshay Agrawal Inside Sales Account Manager /in/findasolution
Don Barnett Consultant, Presales @Consult_Don /in/donaldbarnett
Montreece Smith
Director, Diversity & Campus Talent
Acquisition
/in/montreece
Jeannie LaDriere Campus Talent Acquisition Manager @jaladriere /in/jeannieladriere
Diana Colmenares HR Business Partner @coldi02
CA Technologies Careers @CA_Careers /company/ca-technologies

9. Social Media Community Manager, Talent Acquisition
Rachel.Duran@ca.com
Rachel Duran
@CA_Careers
@LifeAtCA
linkedin.com/company/ca-technologies
ca.com/careers