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Social Media and Small Business: Building From Scratch

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TheSocialMediaELF
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Building influential relationships as the key to developing the Social Media community that is the foundation for your engagement and conversion to pull in new clients/students/customers.

Social Media
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Social Media Clinic SMALL BUSINESS & SOCIAL MEDIA Building from Scratch Tuesday, November 19, 2013 Presenter: Erika L. Forsythe
What to do when your fan base is:
Small Businesses NOT on Social Media
Build Relationships
Build Relationships Audience/ Community Engage Influence Leverage
Become a Field Expert
The Prospecting Expert: A Consultant - www.theprospectingexpert.com – podcast - video
Ana White – Carpenter – www.ana-white.com
Kelly Lester www.easylunchboxes.com
Dr. Bob Wagstaff www2.orabrush.com
BUILDING A COMMUNITY FROM SCRATCH 3 More Tips for the Road:  Attract Community Leaders  Offer Incentives  Reciprocate with other small business owners
TAKE THIS HOME WITH YOU
REFERENCES Noff, A. (February 1, 2010). “Building a presence from scratch on the Social Web.” Socialmedia.biz. Retrieved November 14, 2013 from http://socialmedia.biz/2010/02/01/hp-israels-psg-group-gains-momentum- in-the-social-media-world/ Willis, G. (October 8, 2013). “How small business can boost success through social media.” [Video file]. Fox Business. The Willis Report. Retrieved November 14, 2013, from http://video.foxbusiness.com/v/2730842578001/how-small-business-can- boost-success-through-social-media/ Dennis. [Expert Cartoon]. 2012. Actlikeaman.org. Retrieved from http://www.actlikeaman.org/master/expert/ Mershon, P. (January 18, 2012). “9 Small Business Social Media Success Stories.” Socialmediaexaminer.com. Retrieved November 14, 2013 from http://www.socialmediaexaminer.com/9-small-business-social-media-success-stories/
REFERENCES Anthony, S. “A Day in the Life of Sifu Anthony (or any Small Business Owner).” Retrieved November 14, 2013, from flowingzen.com/8729/a-day-in-the-life-of-sifu-anthony Hart, G. “Stop Selling & Start Succeeding.” Sales Du Jour. Retrieved November 14, 2013, from http://www.salesdujour.com/selling/stop-selling-and-start-succeeding/ Lucy. (July 19, 2013). :6 ways to build community around sharing platforms.” Unstash Retrieved November 14, 2013, from http://blog.unstash.com/6-ways-to-build-community-around- your-sharing-platform/

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Social Media and Small Business: Building From Scratch

  • 1. Social Media Clinic SMALL BUSINESS & SOCIAL MEDIA Building from Scratch Tuesday, November 19, 2013 Presenter: Erika L. Forsythe
  • 2. What to do when your fan base is:
  • 3. Small Businesses NOT on Social Media
  • 5. Build Relationships Audience/ Community Engage Influence Leverage
  • 6. Become a Field Expert
  • 7. The Prospecting Expert: A Consultant - www.theprospectingexpert.com – podcast - video
  • 8. Ana White – Carpenter – www.ana-white.com
  • 10. Dr. Bob Wagstaff www2.orabrush.com
  • 11. BUILDING A COMMUNITY FROM SCRATCH 3 More Tips for the Road:  Attract Community Leaders  Offer Incentives  Reciprocate with other small business owners
  • 12. TAKE THIS HOME WITH YOU
  • 13. REFERENCES Noff, A. (February 1, 2010). “Building a presence from scratch on the Social Web.” Socialmedia.biz. Retrieved November 14, 2013 from http://socialmedia.biz/2010/02/01/hp-israels-psg-group-gains-momentum- in-the-social-media-world/ Willis, G. (October 8, 2013). “How small business can boost success through social media.” [Video file]. Fox Business. The Willis Report. Retrieved November 14, 2013, from http://video.foxbusiness.com/v/2730842578001/how-small-business-can- boost-success-through-social-media/ Dennis. [Expert Cartoon]. 2012. Actlikeaman.org. Retrieved from http://www.actlikeaman.org/master/expert/ Mershon, P. (January 18, 2012). “9 Small Business Social Media Success Stories.” Socialmediaexaminer.com. Retrieved November 14, 2013 from http://www.socialmediaexaminer.com/9-small-business-social-media-success-stories/
  • 14. REFERENCES Anthony, S. “A Day in the Life of Sifu Anthony (or any Small Business Owner).” Retrieved November 14, 2013, from flowingzen.com/8729/a-day-in-the-life-of-sifu-anthony Hart, G. “Stop Selling & Start Succeeding.” Sales Du Jour. Retrieved November 14, 2013, from http://www.salesdujour.com/selling/stop-selling-and-start-succeeding/ Lucy. (July 19, 2013). :6 ways to build community around sharing platforms.” Unstash Retrieved November 14, 2013, from http://blog.unstash.com/6-ways-to-build-community-around- your-sharing-platform/