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LinkedIn Tips presented to SE Michigan Entrepreneurs Association (SEMEA)

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LinkedIn 101 plus Tips & Tricks presented to SEMEA on Thursday, April 28, 2015. How to use LinkedIn. Why LinkedIn is such a powerful network. How to get the most out of each status update. LinkedIn Profile checklist, and more.

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LinkedIn Tips presented to SE Michigan Entrepreneurs Association (SEMEA)

  1. 1. There HAS to be a Better Way: Tips and Tricks on LinkedIn Presented by Brenda Meller at SEMEA May 28, 2015 LinkedIn is the #1 professional networking site for working professionals. If you're just getting started on LinkedIn and need some help - or if you're on LinkedIn but not sure if you're using the site the right way, this session is for you. Attend and learn tips, tricks, and more Let’s Connect: www.linkedin.com/in/brendameller
  2. 2. Let’s Learn About LinkedIn • Introductions • LinkedIn 101 • What is LinkedIn? • How to Get Started • Tips and Tricks for Salespeople • Resources • Q&A 2
  3. 3. 3 Why Am I Here? Assistant Vice President of Marketing Dual MBA/MS in Marketing Student Coffee / Pie / Chocolate Lover A LinkedIn Ambassador
  4. 4. 4 LinkedIn Reminders  Company rules / policies  LinkedIn will change… again  Everyone has a different comfort level  Listen, learn, consider… then decide
  5. 5. What is ? • Professional networking site: • Launched in 2003 (Me: 2006) • 347 million, 200 countries* • 40% check in daily** • Every Fortune 500 company* • Avg connections: • Per CEO: 930 connections** • Per US woman: 101** • “Connections” 5 *Source: LinkedIn.com ** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
  6. 6. Three Areas for Beginners 1.Create a FREE Account 2.Build Your Profile 3.Invite and Accept Connections 6
  7. 7. 7 1. Create a FREE Account • Your connections will see your email address IF you connect • You can associate multiple emails (home, work) to your account
  8. 8. 8 ALWAYS DO BOTH  Build Your Profile AND  Invite and Accept Invitations • Snowball effect • Your profile will always be “in progress”  
  9. 9. 9 My suggested profile checklist 1. Photo  Professional (no baseball caps, no sunglasses)  Pleasant, smiling, professional  Head & shoulders 2. Headline: Your current job title. BONUS: add a slogan or descriptive phrase. Or a goal. 3. 10+ connections = active 4. Simplified URL 5. Websites: use all 3 links  Your company website  Blog  Association website 1 2 3 4 5 #5 HINT: click “Edit,” choose “Other” and type in description.
  10. 10. 10 My suggested profile checklist 6. Professional summary statement 7. Experience 8. Recommendations from 2+ different connections 7 6 8
  11. 11. 11 My suggested profile checklist (continued) 9.Endorsements 10.Groups 9 10
  12. 12. © 2015 Walsh College 12 Any Overachievers? To achieve “All-Star” • Your Industry and Location • An up-to-date Current Position (with a description) • Two Past Positions • Your Education • Your Skills (minimum of 3) • A Profile Photo • At least 50 Connections
  13. 13. 13 TIPS: Character Limits • Headline: 120 characters • Professional Summary: 2,000 characters • Status Update: 600 on LinkedIn (only 140 if sharing on Twitter) Source: https://www.linkedin.com/pulse/maximum-linkedin-character-counts-2015-andrew-foote
  14. 14. 14 TIP: Connections • Yes, you can export connections. *CAUTION* • Yes, you can request introductions via your 1st level connections. Exporting Connections List http://15minutesadayonlinkedin.blogspot.com/2012/03/exporting-your-connections-list-with.html
  15. 15. 15 3. Invite and Accept Invitations 1. In search box, type in name.
  16. 16. 16
  17. 17. Inviting Someone to Connect 17 ALWAYS ALWAYS ALWAYS PERSONALIZE YOUR NOTE BONUS: be helpful. Create social media karma.
  18. 18. 18 People Search
  19. 19. 19 Advanced People Search
  20. 20. 20 Should You Accept? • Via “INBOX” • Hover over “Accept” and click arrow • Click “Reply (don’t accept yet) • Reply with Hi (firstname), Thanks for the invite. Have we met?
  21. 21. 21 The “New” View • Hover over “invitations” • Then click the word “invitations” • Hover over “Accept” icon until the pop-up appears • Click arrow • Click “Reply (don’t accept yet) • Reply with Hi (firstname), Thanks for the invite. Have we met?
  22. 22. 22 Six Tips for Business Professionals 1. Join “Groups” on LinkedIn 2. Give and request recommendations 3. Add skills, click to “endorse” skills 4. Add LinkedIn URL to your email signature, web bio, business card 5. Update Your Status Frequently 6. Using LinkedIn for Sales Professionals
  23. 23. © 2015 Walsh College 23 1. Join “Groups” on LinkedIn Associations 1. Join groups where you have professional memberships. 2. Join college, alumni groups, former employers. 3. Join professional interest groups to network with like- minded professionals in your industry. Industry Groups
  24. 24. 24 2. Recommendations = Highly Visible Kudos Remember Former Managers, Vendors, Clients, Co-workers, etc. etc. 1. Give someone in your network a recommendation. 2. Request recommendations. Aim for 2-3 minimum.
  25. 25. 25 3. Endorsements: Quick, but Telling 1. Consciously endorse someone in your network. 2. Review your endorsements. Add Skills & Expertise to Your Profile Click to Endorse Your Connections
  26. 26. © 2015 Walsh College 26 Endorsements: Change Your Focus, Change Your Results October 2013 May 2015
  27. 27. 27 4. Add LinkedIn URL to your email signature and business card HOW TO ADD LINK? 1. Go into your email and find the link to adjust your account settings. Typically this is referred to as “Email Signature” 2. Add the logo with hyperlink to your LinkedIn URL or simply the text. Ex: www.linkedin.com/in/brendameller
  28. 28. 5. Update Your Status Frequently Your status 28 1. Update your status TODAY. 2. Update your status once per week.
  29. 29. 29 Suggested Status Update BONUS Conferences, workshops, etc. attended ADD: what you LEARNED Job opening in your network ADD: any insight into applying Industry or company news item ADD: your key takeaways Networking or other professional events you plan to attend ADD: why you are attending BONUS: LinkedIn Tips ADD: the text “please click to share”
  30. 30. 30 6. Using LinkedIn for Sales Professionals • If you’re initiating…relationship first, connect second • If they’re seeking you… be ON LinkedIn – Answer questions in groups, add keywords to your profile – Recommendations, endorsements – Go where your sales leads are (Groups, etc.) – “Follow” their company page • Check out your competition (job titles) – Updates, activity, groups
  31. 31. 31 Visit “HELP” on LinkedIn
  32. 32. 32 Long Form Post (aka “Pulse,” or your LinkedIn Blog) https://www.linkedin.com/today/author/8368819
  33. 33. 33
  34. 34. 34 My Cheat: Inspirational Messages ROCK on LinkedIn
  35. 35. 35 HOMEWORK: LinkedIn 1. Get on LinkedIn 2. Set up your account 1. Photo 2. Description 3. One other thing from my checklist 3. Connect with me 4. Connect with a few others 5. Create Social Media Karma: 1. Endorse 2. Recommendations 6. Join a Group and engage in discussion BONUS: spend 15 minutes a day EVERYDAY www.linkedin.com/in/brendameller

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