Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
There HAS to be a Better Way:
Tips and Tricks on LinkedIn
Presented by Brenda Meller at
SEMEA
May 28, 2015
LinkedIn is the...
Let’s Learn About LinkedIn
• Introductions
• LinkedIn 101
• What is LinkedIn?
• How to Get Started
• Tips and Tricks for S...
3
Why Am I Here?
Assistant Vice President of
Marketing
Dual MBA/MS in Marketing Student
Coffee / Pie / Chocolate Lover
A L...
4
LinkedIn Reminders
 Company rules / policies
 LinkedIn will change… again
 Everyone has a different comfort level
 L...
What is ?
• Professional networking site:
• Launched in 2003 (Me: 2006)
• 347 million, 200 countries*
• 40% check in daily...
Three Areas for
Beginners
1.Create a FREE Account
2.Build Your Profile
3.Invite and Accept Connections
6
7
1. Create a FREE Account
• Your connections will see your email address IF you connect
• You can associate multiple emai...
8
ALWAYS DO BOTH
 Build Your Profile
AND
 Invite and Accept
Invitations
• Snowball effect
• Your profile will always be ...
9
My suggested profile checklist
1. Photo
 Professional (no baseball caps, no
sunglasses)
 Pleasant, smiling, profession...
10
My suggested
profile checklist
6. Professional summary
statement
7. Experience
8. Recommendations from 2+
different con...
11
My suggested profile checklist (continued)
9.Endorsements
10.Groups
9
10
© 2015 Walsh College
12
Any Overachievers?
To achieve “All-Star”
• Your Industry and Location
• An up-to-date Current Posi...
13
TIPS: Character Limits
• Headline: 120 characters
• Professional Summary: 2,000 characters
• Status Update: 600 on Link...
14
TIP: Connections
• Yes, you can export connections. *CAUTION*
• Yes, you can request introductions via your 1st level
c...
15
3. Invite and Accept Invitations
1. In search box,
type in name.
16
Inviting Someone to Connect
17
ALWAYS
ALWAYS
ALWAYS PERSONALIZE YOUR NOTE
BONUS: be helpful.
Create social media karma.
18
People Search
19
Advanced People Search
20
Should You Accept?
• Via “INBOX”
• Hover over “Accept”
and click arrow
• Click “Reply (don’t
accept yet)
• Reply with H...
21
The “New” View • Hover over “invitations”
• Then click the word
“invitations”
• Hover over “Accept” icon
until the pop-...
22
Six Tips for Business Professionals
1. Join “Groups” on LinkedIn
2. Give and request recommendations
3. Add skills, cli...
© 2015 Walsh College
23
1. Join “Groups” on LinkedIn
Associations
1. Join groups where you
have professional
memberships.
...
24
2. Recommendations = Highly Visible Kudos
Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.
1. Give som...
25
3. Endorsements: Quick, but Telling
1. Consciously endorse someone in your network.
2. Review your endorsements.
Add Sk...
© 2015 Walsh College
26
Endorsements:
Change Your Focus, Change Your Results
October 2013 May 2015
27
4. Add LinkedIn URL to your email
signature and business card
HOW TO ADD LINK?
1. Go into your email and find the link
...
5. Update Your Status Frequently
Your status
28
1. Update your
status
TODAY.
2. Update your
status once
per week.
29
Suggested Status Update BONUS
Conferences, workshops, etc.
attended
ADD: what you LEARNED
Job opening in your network A...
30
6. Using LinkedIn for Sales
Professionals
• If you’re initiating…relationship first, connect second
• If they’re seekin...
31
Visit “HELP” on LinkedIn
32
Long Form Post
(aka “Pulse,” or your LinkedIn Blog)
https://www.linkedin.com/today/author/8368819
33
34
My Cheat:
Inspirational
Messages
ROCK
on LinkedIn
35
HOMEWORK: LinkedIn
1. Get on LinkedIn
2. Set up your account
1. Photo
2. Description
3. One other thing from my checkli...
Upcoming SlideShare
Loading in …5
×

LinkedIn Tips presented to SE Michigan Entrepreneurs Association (SEMEA)

565 views

Published on

LinkedIn 101 plus Tips & Tricks presented to SEMEA on Thursday, April 28, 2015. How to use LinkedIn. Why LinkedIn is such a powerful network. How to get the most out of each status update. LinkedIn Profile checklist, and more.

Published in: Social Media
  • Be the first to comment

LinkedIn Tips presented to SE Michigan Entrepreneurs Association (SEMEA)

  1. 1. There HAS to be a Better Way: Tips and Tricks on LinkedIn Presented by Brenda Meller at SEMEA May 28, 2015 LinkedIn is the #1 professional networking site for working professionals. If you're just getting started on LinkedIn and need some help - or if you're on LinkedIn but not sure if you're using the site the right way, this session is for you. Attend and learn tips, tricks, and more Let’s Connect: www.linkedin.com/in/brendameller
  2. 2. Let’s Learn About LinkedIn • Introductions • LinkedIn 101 • What is LinkedIn? • How to Get Started • Tips and Tricks for Salespeople • Resources • Q&A 2
  3. 3. 3 Why Am I Here? Assistant Vice President of Marketing Dual MBA/MS in Marketing Student Coffee / Pie / Chocolate Lover A LinkedIn Ambassador
  4. 4. 4 LinkedIn Reminders  Company rules / policies  LinkedIn will change… again  Everyone has a different comfort level  Listen, learn, consider… then decide
  5. 5. What is ? • Professional networking site: • Launched in 2003 (Me: 2006) • 347 million, 200 countries* • 40% check in daily** • Every Fortune 500 company* • Avg connections: • Per CEO: 930 connections** • Per US woman: 101** • “Connections” 5 *Source: LinkedIn.com ** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
  6. 6. Three Areas for Beginners 1.Create a FREE Account 2.Build Your Profile 3.Invite and Accept Connections 6
  7. 7. 7 1. Create a FREE Account • Your connections will see your email address IF you connect • You can associate multiple emails (home, work) to your account
  8. 8. 8 ALWAYS DO BOTH  Build Your Profile AND  Invite and Accept Invitations • Snowball effect • Your profile will always be “in progress”  
  9. 9. 9 My suggested profile checklist 1. Photo  Professional (no baseball caps, no sunglasses)  Pleasant, smiling, professional  Head & shoulders 2. Headline: Your current job title. BONUS: add a slogan or descriptive phrase. Or a goal. 3. 10+ connections = active 4. Simplified URL 5. Websites: use all 3 links  Your company website  Blog  Association website 1 2 3 4 5 #5 HINT: click “Edit,” choose “Other” and type in description.
  10. 10. 10 My suggested profile checklist 6. Professional summary statement 7. Experience 8. Recommendations from 2+ different connections 7 6 8
  11. 11. 11 My suggested profile checklist (continued) 9.Endorsements 10.Groups 9 10
  12. 12. © 2015 Walsh College 12 Any Overachievers? To achieve “All-Star” • Your Industry and Location • An up-to-date Current Position (with a description) • Two Past Positions • Your Education • Your Skills (minimum of 3) • A Profile Photo • At least 50 Connections
  13. 13. 13 TIPS: Character Limits • Headline: 120 characters • Professional Summary: 2,000 characters • Status Update: 600 on LinkedIn (only 140 if sharing on Twitter) Source: https://www.linkedin.com/pulse/maximum-linkedin-character-counts-2015-andrew-foote
  14. 14. 14 TIP: Connections • Yes, you can export connections. *CAUTION* • Yes, you can request introductions via your 1st level connections. Exporting Connections List http://15minutesadayonlinkedin.blogspot.com/2012/03/exporting-your-connections-list-with.html
  15. 15. 15 3. Invite and Accept Invitations 1. In search box, type in name.
  16. 16. 16
  17. 17. Inviting Someone to Connect 17 ALWAYS ALWAYS ALWAYS PERSONALIZE YOUR NOTE BONUS: be helpful. Create social media karma.
  18. 18. 18 People Search
  19. 19. 19 Advanced People Search
  20. 20. 20 Should You Accept? • Via “INBOX” • Hover over “Accept” and click arrow • Click “Reply (don’t accept yet) • Reply with Hi (firstname), Thanks for the invite. Have we met?
  21. 21. 21 The “New” View • Hover over “invitations” • Then click the word “invitations” • Hover over “Accept” icon until the pop-up appears • Click arrow • Click “Reply (don’t accept yet) • Reply with Hi (firstname), Thanks for the invite. Have we met?
  22. 22. 22 Six Tips for Business Professionals 1. Join “Groups” on LinkedIn 2. Give and request recommendations 3. Add skills, click to “endorse” skills 4. Add LinkedIn URL to your email signature, web bio, business card 5. Update Your Status Frequently 6. Using LinkedIn for Sales Professionals
  23. 23. © 2015 Walsh College 23 1. Join “Groups” on LinkedIn Associations 1. Join groups where you have professional memberships. 2. Join college, alumni groups, former employers. 3. Join professional interest groups to network with like- minded professionals in your industry. Industry Groups
  24. 24. 24 2. Recommendations = Highly Visible Kudos Remember Former Managers, Vendors, Clients, Co-workers, etc. etc. 1. Give someone in your network a recommendation. 2. Request recommendations. Aim for 2-3 minimum.
  25. 25. 25 3. Endorsements: Quick, but Telling 1. Consciously endorse someone in your network. 2. Review your endorsements. Add Skills & Expertise to Your Profile Click to Endorse Your Connections
  26. 26. © 2015 Walsh College 26 Endorsements: Change Your Focus, Change Your Results October 2013 May 2015
  27. 27. 27 4. Add LinkedIn URL to your email signature and business card HOW TO ADD LINK? 1. Go into your email and find the link to adjust your account settings. Typically this is referred to as “Email Signature” 2. Add the logo with hyperlink to your LinkedIn URL or simply the text. Ex: www.linkedin.com/in/brendameller
  28. 28. 5. Update Your Status Frequently Your status 28 1. Update your status TODAY. 2. Update your status once per week.
  29. 29. 29 Suggested Status Update BONUS Conferences, workshops, etc. attended ADD: what you LEARNED Job opening in your network ADD: any insight into applying Industry or company news item ADD: your key takeaways Networking or other professional events you plan to attend ADD: why you are attending BONUS: LinkedIn Tips ADD: the text “please click to share”
  30. 30. 30 6. Using LinkedIn for Sales Professionals • If you’re initiating…relationship first, connect second • If they’re seeking you… be ON LinkedIn – Answer questions in groups, add keywords to your profile – Recommendations, endorsements – Go where your sales leads are (Groups, etc.) – “Follow” their company page • Check out your competition (job titles) – Updates, activity, groups
  31. 31. 31 Visit “HELP” on LinkedIn
  32. 32. 32 Long Form Post (aka “Pulse,” or your LinkedIn Blog) https://www.linkedin.com/today/author/8368819
  33. 33. 33
  34. 34. 34 My Cheat: Inspirational Messages ROCK on LinkedIn
  35. 35. 35 HOMEWORK: LinkedIn 1. Get on LinkedIn 2. Set up your account 1. Photo 2. Description 3. One other thing from my checklist 3. Connect with me 4. Connect with a few others 5. Create Social Media Karma: 1. Endorse 2. Recommendations 6. Join a Group and engage in discussion BONUS: spend 15 minutes a day EVERYDAY www.linkedin.com/in/brendameller

×