This is the THIRD in a series of presentations that deals with the question: how can we make public transit systems more effective at attracting new riders and shaping urban regions? Alan Hoffman, an internationally recognized expert in transit markets, discusses the findings of market research he has conducted or supervised, as well as his work advising cities and regions across the planet on how to improve their transit systems.
This third presentation explores the first of the three key strategic variables introduced in Part Two: Network Structure. It features a case study of Curitiba, Brazil, whose innovations in network planning led to the birth of modern BRT.
The Mission Group is a strategy firm that has helped many cities devise strategies to boost the long-term effectiveness of their transit planning so that they can set and achieve ambitious goals for transforming the role that transit plays in their regions.
20. Some cities have been very
innovative in their approach to
creating a pervasive transit network.
Curitiba, Brazil, practically invented
modern Bus Rapid Transit (BRT) as
a result of their desire to implement
their ideal transit network in as few
years as possible.
37. Itās not enough to connect places
at the scale of a regional or city map.
The stationās immediate pedestrian
environment can make a huge
difference in market response.
52. Dispersed metropolitan areas
canāt be effectively served just
by traditional transit networks,
regardless of mode.
People need to leapfrog
about their region.
53. LA has created a lot of TOD
(āTransit-Oriented Developmentā)
around its transit stations.
How well has the transit system
served all these new residences?
Has this strategy worked?
57. Walking environment matters, too.
It can make a short walk seem long,
and a long walk seem desirable.
The following are what The Mission
Group has identified as the five
levels of pedestrian orientation.
63. In part 4 of this presentation,
weāll look at System Performanceā
how smart transit network design
can save people time. Weāll also
see some innovations in network
structure that go beyond
traditional network forms.
64. THE MISSION GROUP
3725 Talbot Street, Suite E ā¢ San Diego, California 92106 USA
+1 (619) 232-1776 ā¢ info@missionconsult.com
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