This document outlines Quito, Ecuador's plan to improve its public transportation system. It notes that private car ownership has increased while transportation practices remain outdated, putting passenger safety at risk. The current system has challenges like overcrowding, limited access, and traffic issues. The improvement strategy aims to make transportation more passenger-oriented, safe, and inclusive through a bus reform plan. This includes defining operational zones, a dedicated bus lane, integrated routes, and a unified fare system using smart cards. Expected results are improved bus management through technology like GPS and CCTVs to ensure safety, reduced accidents, real-time passenger information, and accurate data for future planning. The strategy seeks to transform Quito's transportation network into a sustainable

1. Fabián Andrés Varela,
Commercial Office of Pro Ecuador in Korea
PUBLIC TRANSPORT IN
QUITO: toward
an efficient and citizen-
oriented
Public Transportation
July 1st
2014

2. CONTENTS
Background and Purpose
Current Status and Issues
Improvement Strategy
Specific Action Plan
Expected Results

3. Background and Purpose

4.  Quito formally San Francisco de Quito, is the capital city of Ecuador,
and at an elevation of 9,350 feet (2,800 meters above sea level), it
is the highest official capital city in the world.)
 Population:
 Capital city: 1,619,146
 Metropolitan District: 2,239,191
 Foundation: December 6, 1534
 Coordinates: 00°15′00″S 78°35′00″W
 Declared a World Heritage Site by UNESCO (1978).

5. Background
1. Private car ownership has increased.
2. The transportation sector has not
changed old practices toward an user-
oriented service
3. Bus drivers do not always stop at
defined bus stops. They partially held a
monopoly thinking the routes are
personal property
4. Bus operators compete for profitable
routes
5. Bus drivers put in risk citizens lives while
speeding up to take up more
passengers.
6. In Quito many of the traffic accidents are
caused by bus drivers.

6. Metropolitan District of Quito Population
225,600
354,746
599,828
866,472
1,094,318
2,239,191
1,464,970
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
2,200,000
2,400,000
1950
1962
1974
1982
1990
2000
2010
Quito has grown, transportation
has become perhaps its number
one problem. We have launched
an ambitious program of public
transportation that includes the
construction of the Metro.
The new metro is expected to be
operational by 2017.

7. Purpose
- Provide a passenger-oriented service.
- Ensure drivers service and passenger
safety.
- Decrease the number of traffic
accidents caused by bus operators.
- Provide accurate information for policy
and decision makers (reliable
information sources for future
improvements/planning).

8. Current Status and Issues

9. Implemented Strategies
The Integrate System includes:
1.Trolebus (three electric bus routes)
with an exclusive lane.
2. Some bus Lines "Feeders“ (but
most of the bus lines are still private).
3.Terminals and stops transfer of
backbone with prepaid system.
4.Centralized traffic light system.

10. Implemented Strategies

11. Challenges and Obstacles
• Passengers' dissatisfaction with the service quality.
• Bus operator’s overheated competition for profitable routes.
• Bus services not completely integrated within the transport
network.
• Buses and Trolebus getting more and more crowded.
• Buses do not have an preferential line contributing to the traffic
congestion which is a major problem in our capital.
• Limited access to outlying districts.
• Resistance from private operators.
• Lack of funding for public works transportation.
•There is no a unified distance-based face pricing system.

12. Improvement Strategy

13. Sustainable Transport Paradigm
Sustainable Transport
Human-
oriented
Public
transport
oriented
Social
inclusive
Energy
efficient

14. How it can be done?
All at once not incremental
Networking the municipal government, bus
operators, civil society and experts .
Target?
BUS REFORM
CITIZEN COMMITTEE
Semi-public operation (private don’t have to compete)
Reorganizing bus routes to reach rural and isolated
neighborhoods
Bus management System
Traffic Control System
Smart card

15. Specific Action Plan

16. Action plan
1. Define operational zones and bus companies/operators.
• Type of company and size.
• Bidding process for most profitable routes.
• Issuance of operating licenses.
2. Implementation of a dedicated bus lane system.
3. Establish an integrated transportation system.
(Trolley/Articulated bus + Metro + Common type of buses)
4. Apply a unified fare system based on distance. (use of
transport cards while discontinuing the use of cash).
• Provide discount rate for students, disable and elders.
5. Reach an agreement between actors for system’s operation
and management.
• Assessment of revenues and subsidies.
• Establishment of a committee for joint revenue
management.

17. Good initiatives to consider
1. No driving day program
• Tax incentives. Gas price. Insurance incentives.
2. Implementation of cameras on buses to identify plates of
illegally parked vehicles impeding traffic flow.
3. Consolidation of databases and information sharing
between government institutions (avoid unnecessary costs
and redundant data systems).

18. Expected Results

19. Expected results
Bus Management
System (CCTV, GPS, etc.)
Ensure drivers service and passenger
safety.
Decrease the number of traffic
accidents caused by bus operators.
Real time information to the public.
People can manage their time in a
better way.
Provide accurate information for policy
and decision makers (statistics for
future improvements).

20. ICTs in Public Transportation
Smart Card System:
Joint revenue management.
Transparent revenue
management.
Transfer discount (don’t have
to pay again if you change
bus within 30 minutes).
Application of distance-based
system.

21. Thank you !