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SAN DIEGO CITIZENS’ 
Quickway Proposal 
FOR A FASTER & MORE EFFECTIVE RAPID TRANSIT SYSTEM 
Why? How? 
Produced for 
1 
The Scripps Ranch/Miramar Ranch North Traffic Reduction Project and Move San Diego, Inc. 
by The Mission Group, San Diego, California 
AUGUST 2014 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 1 © 2008 by The Mission Group
We Need to Improve Access for All 
More Pervasive 
System = 
Easier Access 
Lower Costs 
Higher 
Frequencies 
More 
Convenience 
Better 
Integration with 
Destinations 
Families Don’t 
Need as Many 
Cars! 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 2
What Do We Need Transit to Do? 
Better serve 
dependent 
populations 
Attract people 
who would 
otherwise 
drive 
AND 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 3
Don’t we have a plan to do that? 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 4
SANDAG’s Regional 
Transportation Plan 
2050 (RTP) 
A 40-year, $214 billion plan. 
$20.4 billion (2010 $) 
in new transit capital 
projects. 
$19.4 billion (2010 $) 
for transit operations. 
Major projects include new 
Trolley (light rail) lines, 
Arterial “rapid bus,” 
Freeway-based 
“Bus Rapid Transit,” and 
Streetcar lines. 
© 2014 by The Mission Group San Diego Quickway Proposal—Part I: Why? How? 5
Sounds extensive. 
So what’s the problem? 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 6
“The Trolley is 
really popular 
with San 
Diegans… 
…they’re just 
not riding it.” 
— Job Nelson, reporting on 
the KPBS/Competitive 
Edge Survey of San 
Diegans, Full Focus, 
July 2005 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 7
“Choice Riders” on the Trolley 
100% 
80% 
60% 
40% 
20% 
0% 
% of Trolley 
Riders Who 
“Had an Auto 
Available” for 
Their Trip 
Source: SANDAG 
Just 
35% 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 8
Income Level of Transit Riders 
50% 
40% 
30% 
20% 
10% 
0% 
MTS 
Bus 
Below 
$15k 
Light 
Rail 
$15k - 
<$25k 
Commuter 
$25k - 
<$50k 
Rail 
$50k - 
<$75k 
Freeway 
Bus 
$75k - 
<$100k 
$100k 
and Up 
The San 
Diego Trolley 
(light rail) 
attracts the 
identical low-income 
market of the 
MTS Bus. 
Source: 
SANDAG, “Results of 
the 2009 Onboard 
Transit Passenger 
Survey for the San 
Diego Region,” 
(February, 2011). 
Household 
Income 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 9
Transit needs to attract 
and serve all income groups, 
not just the poorest or wealthiest 
members of our society. 
We can’t just keep 
doing more of the same. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 10
What about freeway-based Bus 
Rapid Transit (BRT) and Rapid 
Bus projects in our Regional 
Transportation Plan? 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 11
San Diego Freeway-Based BRT 
Out-of-direction travel 
Stations far from 
destinations 
Passenger-unfriendly stations 
Lack of infrastructure once 
off freeway leads to delays, 
poor customer experience. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 12
San Diego Freeway-Based BRT 
the carpool lanes were backed up to 
state Route 163. 
the carpool lanes were backed up to 
state Route 163. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 13
When the freeway is blocked: 
Transit = FAIL! 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 14
Arterial Rapid Bus: High Speed? 
SDSU to 
Santa Fe Depot 
Distance: 9.5 miles 
Travel Time: 38 mins 
Average Speed: 15 mph 
Travel Time 
on Trolley: 32 mins 
Our approach 
to “Rapid Bus” 
is still… slow. 
From the official Rapid Bus website: 
Mid-City Rapid will be a high-speed, 
limited-stop bus service between San Diego 
State University and Downtown San Diego… 
a fast and reliable way to get around… 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 15
So how did you go about 
creating a better alternative? 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 16
Development 
Community 
Apply Global Best 
Practices to Transit 
Planning in San Diego 
Community 
Groups 
Apply Market 
Research Findings 
to Transit System 
Design 
Environmental 
Community 
Create a FASTER, 
More CONVENIENT, 
Better LOCATED, and 
More COST-EFFECTIVE 
System 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 17
The Quickway Project Team 
GCI Pty., Ltd. 
Brisbane, Australia 
Planning & Design of 
Quickway System 
Wendel-Duchscherer 
A&E, Inc. 
Buffalo, New York 
Alignment Planning 
& Capital Cost Model 
Brisbane City 
Enterprises 
Brisbane, Australia 
Planning and Routing 
of Bus Networks 
The Mission Group 
San Diego 
Local Counterpart 
& Coordination 
Smart Mobility, Inc. 
Vermont 
Ridership 
Modeling 
McCormick-Rankin 
International, Inc. 
Toronto, Canada 
Operational Analysis 
& Refinement 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 18
Brisbane: A Model City 
“Brisbane is now at the leading edge in 
urban mass transit… the new busway… will attract 
international attention for the level of 
quality and customer focus that [has been] 
incorporated.” 
— Hans Rat, Secretary General 
International Public 
Transport Association (IUTP) 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 19
Brisbane has been developing 
a Quickway network, a set of 
grade-separated busways (no 
cross traffic) that have proven 
more effective than any freeway-based 
bus system or light rail 
system at attracting riders. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 20
Brisbane—Quickways 
Why Quickways? 
Grade-separated 
busways 
(Quickways), 
support trolley-like 
AND express 
services: 
- Faster trips 
- Less waiting 
- Lower costs 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 21
Grade separation = no cross 
traffic, leading to faster and 
more reliable travel times. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 22
Tunnels and fly-overs let transit 
avoid congestion and place 
stations in optimal locations. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 23
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 24
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 25
In this case, a hospital wing 
was built floating over the 
Quickway station, which was 
integrated into the hospital. 
This tight integration drives 
ridership higher. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 26
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 27
Because Quickways aggregate 
many routes together, 
frequencies are high—and 
waiting times tend to be much 
shorter than on equivalent light 
rail or BRT systems. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 28
This underground station in 
Brisbane’s downtown keeps 
passengers separated from 
transit vehicles. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 29
Passengers board 
buses through 
sliding glass doors. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 30
Comparison: Peak Passengers/Hour 
at the Busiest Spot during the Busiest Hour in the Peak Direction 
7,800 18,000 2,700 
6-Lane Freeway Southeast Busway 
(2-lane) 
SD 
Trolley 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 31
160% 
140% 
120% 
100% 
80% 
60% 
40% 
20% 
Brisbane: Ridership Growth 
+ 60% 
2003 2009 
The creation of 
just 13 miles of 
Quickway 
enabled 
Brisbane to 
support a 
robust express 
network that 
led to a massive 
increase in 
transit 
ridership. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 32
The Secret: Express Service 
Regional Express Service 
“Trolley-Like” Service 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 33
The Secret: Express Service 
Express services skip most 
stations using passing lane. 
Local “Trolley-like” services 
stop at every station. 
One Infrastructure = Lower Cost! 
© 2014 by The Mission Group San Diego Quickway San Proposal—Diego Quickway Part I: Why? Proposal How? 34
The Quickway Proposal 
is modeled on Brisbane’s 
successful approach to 
transit for a dispersed 
metro area. 
San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 35

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The Quickway Proposal for San Diego, pt. 1/2: Why? How?

  • 1. SAN DIEGO CITIZENS’ Quickway Proposal FOR A FASTER & MORE EFFECTIVE RAPID TRANSIT SYSTEM Why? How? Produced for 1 The Scripps Ranch/Miramar Ranch North Traffic Reduction Project and Move San Diego, Inc. by The Mission Group, San Diego, California AUGUST 2014 San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 1 © 2008 by The Mission Group
  • 2. We Need to Improve Access for All More Pervasive System = Easier Access Lower Costs Higher Frequencies More Convenience Better Integration with Destinations Families Don’t Need as Many Cars! San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 2
  • 3. What Do We Need Transit to Do? Better serve dependent populations Attract people who would otherwise drive AND San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 3
  • 4. Don’t we have a plan to do that? San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 4
  • 5. SANDAG’s Regional Transportation Plan 2050 (RTP) A 40-year, $214 billion plan. $20.4 billion (2010 $) in new transit capital projects. $19.4 billion (2010 $) for transit operations. Major projects include new Trolley (light rail) lines, Arterial “rapid bus,” Freeway-based “Bus Rapid Transit,” and Streetcar lines. © 2014 by The Mission Group San Diego Quickway Proposal—Part I: Why? How? 5
  • 6. Sounds extensive. So what’s the problem? San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 6
  • 7. “The Trolley is really popular with San Diegans… …they’re just not riding it.” — Job Nelson, reporting on the KPBS/Competitive Edge Survey of San Diegans, Full Focus, July 2005 San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 7
  • 8. “Choice Riders” on the Trolley 100% 80% 60% 40% 20% 0% % of Trolley Riders Who “Had an Auto Available” for Their Trip Source: SANDAG Just 35% San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 8
  • 9. Income Level of Transit Riders 50% 40% 30% 20% 10% 0% MTS Bus Below $15k Light Rail $15k - <$25k Commuter $25k - <$50k Rail $50k - <$75k Freeway Bus $75k - <$100k $100k and Up The San Diego Trolley (light rail) attracts the identical low-income market of the MTS Bus. Source: SANDAG, “Results of the 2009 Onboard Transit Passenger Survey for the San Diego Region,” (February, 2011). Household Income San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 9
  • 10. Transit needs to attract and serve all income groups, not just the poorest or wealthiest members of our society. We can’t just keep doing more of the same. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 10
  • 11. What about freeway-based Bus Rapid Transit (BRT) and Rapid Bus projects in our Regional Transportation Plan? San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 11
  • 12. San Diego Freeway-Based BRT Out-of-direction travel Stations far from destinations Passenger-unfriendly stations Lack of infrastructure once off freeway leads to delays, poor customer experience. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 12
  • 13. San Diego Freeway-Based BRT the carpool lanes were backed up to state Route 163. the carpool lanes were backed up to state Route 163. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 13
  • 14. When the freeway is blocked: Transit = FAIL! San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 14
  • 15. Arterial Rapid Bus: High Speed? SDSU to Santa Fe Depot Distance: 9.5 miles Travel Time: 38 mins Average Speed: 15 mph Travel Time on Trolley: 32 mins Our approach to “Rapid Bus” is still… slow. From the official Rapid Bus website: Mid-City Rapid will be a high-speed, limited-stop bus service between San Diego State University and Downtown San Diego… a fast and reliable way to get around… San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 15
  • 16. So how did you go about creating a better alternative? San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 16
  • 17. Development Community Apply Global Best Practices to Transit Planning in San Diego Community Groups Apply Market Research Findings to Transit System Design Environmental Community Create a FASTER, More CONVENIENT, Better LOCATED, and More COST-EFFECTIVE System San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 17
  • 18. The Quickway Project Team GCI Pty., Ltd. Brisbane, Australia Planning & Design of Quickway System Wendel-Duchscherer A&E, Inc. Buffalo, New York Alignment Planning & Capital Cost Model Brisbane City Enterprises Brisbane, Australia Planning and Routing of Bus Networks The Mission Group San Diego Local Counterpart & Coordination Smart Mobility, Inc. Vermont Ridership Modeling McCormick-Rankin International, Inc. Toronto, Canada Operational Analysis & Refinement San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 18
  • 19. Brisbane: A Model City “Brisbane is now at the leading edge in urban mass transit… the new busway… will attract international attention for the level of quality and customer focus that [has been] incorporated.” — Hans Rat, Secretary General International Public Transport Association (IUTP) San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 19
  • 20. Brisbane has been developing a Quickway network, a set of grade-separated busways (no cross traffic) that have proven more effective than any freeway-based bus system or light rail system at attracting riders. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 20
  • 21. Brisbane—Quickways Why Quickways? Grade-separated busways (Quickways), support trolley-like AND express services: - Faster trips - Less waiting - Lower costs San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 21
  • 22. Grade separation = no cross traffic, leading to faster and more reliable travel times. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 22
  • 23. Tunnels and fly-overs let transit avoid congestion and place stations in optimal locations. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 23
  • 24. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 24
  • 25. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 25
  • 26. In this case, a hospital wing was built floating over the Quickway station, which was integrated into the hospital. This tight integration drives ridership higher. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 26
  • 27. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 27
  • 28. Because Quickways aggregate many routes together, frequencies are high—and waiting times tend to be much shorter than on equivalent light rail or BRT systems. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 28
  • 29. This underground station in Brisbane’s downtown keeps passengers separated from transit vehicles. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 29
  • 30. Passengers board buses through sliding glass doors. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 30
  • 31. Comparison: Peak Passengers/Hour at the Busiest Spot during the Busiest Hour in the Peak Direction 7,800 18,000 2,700 6-Lane Freeway Southeast Busway (2-lane) SD Trolley San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 31
  • 32. 160% 140% 120% 100% 80% 60% 40% 20% Brisbane: Ridership Growth + 60% 2003 2009 The creation of just 13 miles of Quickway enabled Brisbane to support a robust express network that led to a massive increase in transit ridership. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 32
  • 33. The Secret: Express Service Regional Express Service “Trolley-Like” Service San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 33
  • 34. The Secret: Express Service Express services skip most stations using passing lane. Local “Trolley-like” services stop at every station. One Infrastructure = Lower Cost! © 2014 by The Mission Group San Diego Quickway San Proposal—Diego Quickway Part I: Why? Proposal How? 34
  • 35. The Quickway Proposal is modeled on Brisbane’s successful approach to transit for a dispersed metro area. San Diego Quickway Proposal—© 2014 by The Mission Group Part I: Why? How? 35