Many tastes of MaaS 2020 by Matteo Antoniola

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MaaS means a big change in the mobility market. New players and new value chains in the MaaS ecosystem, new business models in the mobility marketplace, new digital services addressing so many different target users. Here some key findings about the many tastes of MaaS.

Interregional mobility:
the different approaches and solutions of the cooperation
PriMaaS
MOBIMART
MOBIMART PLUS
December 2-3, 2020
The many tastes of MaaS
Matteo Antoniola, Business Strategy Manager, 5T

Interregional mobility:
the different approaches and solutions of the cooperation
MANY
TASTES
MaaS will have as MANY TASTES
as the different users needs,
service providers and scopes
MaaS will change the mobility business
ecosystem (new players, new business models)
MaaS will cover different areas in our
communities
MaaS will address many different target
users
The many tastes of MaaS

Interregional mobility:
the different approaches and solutions of the cooperation
The many tastes of MaaS - Business
MANY
TASTES
B2G
B2C
B2B B2X
MaaS Integrator offers enabling
system integration services to the
Government (local and/or national) MaaS Operator offers a MaaS service
to the end-users, based on
proprietary commercial agreements
MaaS Integrator offers enabling
platforms to the MaaS Operators
and/or
MaaS Operators offers Corporate
MaaS service to the companies for
mobility and travel management
MaaS Integrator offers third parties
enabling platform to sell
complementary mobility services to
their end-users services (i.e.
SuperApps)

Interregional mobility:
the different approaches and solutions of the cooperation
The many tastes of MaaS - Business
MANY
TASTES
G2C
G2B2C
Government or PTA provides directly
a public MaaS service to the end-
users/citizens Government or PTA provides enabling
platform and services to MaaS
Operators that offers MaaS services
to the end-users
G2B2B G2B2X
Government or PTA provides enabling
platform and services to MaaS
Operators that offers MaaS services
to the companies for mobility and
travel management
Government or PTA provides enabling
platform and services to third parties
to sell complementary mobility
services to their end-users services
(i.e. SuperApps)

Interregional mobility:
the different approaches and solutions of the cooperation
The many tastes of MaaS - Scope
MANY
TASTES
URBAN
RURAL
MULTI
LOCAL
GLOBAL

Interregional mobility:
the different approaches and solutions of the cooperation
The many tastes of MaaS - Users
MANY
TASTES
BUSINESS
MAN STUDENT
COMMUTER FAMILY
AND
MORE…

Interregional mobility:
the different approaches and solutions of the cooperation
We have launched a survey for our citizens
We want to identify what are the favourite MaaS
tastes for our community
Our citizens will have a MaaS for any taste!
What about MaaS users in Piemonte?

Thanks for your attention
MOBIMART & MOBIMART PLUS
Founded by the Interreg IT-FR Maritime 2014-2020 Program
PriMaaS
Founded by the Interreg Europe 2014-2020 Program
Matteo Antoniola
www.5t.torino.it
matteo.antoniola@5t.torino.it
https://www.linkedin.com/in/matteo-antoniola/
https://www.linkedin.com/company/5t-srl/
5tlive

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Many tastes of MaaS 2020 by Matteo Antoniola

1. Interregional mobility: the different approaches and solutions of the cooperation PriMaaS MOBIMART MOBIMART PLUS December 2-3, 2020 The many tastes of MaaS Matteo Antoniola, Business Strategy Manager, 5T

2. Interregional mobility: the different approaches and solutions of the cooperation MANY TASTES MaaS will have as MANY TASTES as the different users needs, service providers and scopes MaaS will change the mobility business ecosystem (new players, new business models) MaaS will cover different areas in our communities MaaS will address many different target users The many tastes of MaaS

3. Interregional mobility: the different approaches and solutions of the cooperation The many tastes of MaaS - Business MANY TASTES B2G B2C B2B B2X MaaS Integrator offers enabling system integration services to the Government (local and/or national) MaaS Operator offers a MaaS service to the end-users, based on proprietary commercial agreements MaaS Integrator offers enabling platforms to the MaaS Operators and/or MaaS Operators offers Corporate MaaS service to the companies for mobility and travel management MaaS Integrator offers third parties enabling platform to sell complementary mobility services to their end-users services (i.e. SuperApps)

4. Interregional mobility: the different approaches and solutions of the cooperation The many tastes of MaaS - Business MANY TASTES G2C G2B2C Government or PTA provides directly a public MaaS service to the end- users/citizens Government or PTA provides enabling platform and services to MaaS Operators that offers MaaS services to the end-users G2B2B G2B2X Government or PTA provides enabling platform and services to MaaS Operators that offers MaaS services to the companies for mobility and travel management Government or PTA provides enabling platform and services to third parties to sell complementary mobility services to their end-users services (i.e. SuperApps)

5. Interregional mobility: the different approaches and solutions of the cooperation The many tastes of MaaS - Scope MANY TASTES URBAN RURAL MULTI LOCAL GLOBAL

6. Interregional mobility: the different approaches and solutions of the cooperation The many tastes of MaaS - Users MANY TASTES BUSINESS MAN STUDENT COMMUTER FAMILY AND MORE…

7. Interregional mobility: the different approaches and solutions of the cooperation We have launched a survey for our citizens We want to identify what are the favourite MaaS tastes for our community Our citizens will have a MaaS for any taste! What about MaaS users in Piemonte?

8. Thanks for your attention MOBIMART & MOBIMART PLUS Founded by the Interreg IT-FR Maritime 2014-2020 Program PriMaaS Founded by the Interreg Europe 2014-2020 Program Matteo Antoniola www.5t.torino.it matteo.antoniola@5t.torino.it https://www.linkedin.com/in/matteo-antoniola/ https://www.linkedin.com/company/5t-srl/ 5tlive

Many tastes of MaaS 2020 by Matteo Antoniola

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