This is the PowerPoint presentation for the Evaluation Question 4 for my AS Media Studies Main

1. Who would be the audience for your media product?
What I found from my audience survey:
I sent my survey out to an audience of people
ranging from the ages of 16 to 24 in order to
find out the tastes and opinions of my target
audience. I discovered that over half of the
people asked had seen an independent film
and 85% had seen a comedy. Action was the
most popular genre within my target
audience, which is good as I have included
elements of action in the film and also comedy
was their favourite sub-genre of independent
films.
I also found that the group I’d asked look for
an immediately engaging and visually pleasing
title sequence, rather than one that
establishes story or context.
These results gave me confidence that I had
chosen the right age group to set my film for
What type of audience usually watches
comedy films?
Comedies can be for a whole range of audiences, as
humour is universally enjoyed. It depends on the
content of the film as to what age range watches it.
My film will be targeted at ages 16-25 and so it will
have more of a slapstick style of comedy, in order
to please all viewer in that group.

2. So what kind of person would my target audience
consist of?
Age: 16-24, a mature but playful personality
Gender: As my film is not particularly tailored for a specific
gender I’d say a mostly gender-neutral audience, possibly
with more males simply because of the type of comedy
within the film.
Values and Beliefs: Accepts that humour can be created
from the failure/downfall of people in a fictional context.
Possible distaste (or familiarity) with dirt and the
outdoors.
Media Consumption: Probably a regular consumer of a
wide range film and TV, possibly going on frequent trips to
both indie and mainstream cinemas. Might be a fan of
some popular indie films like “Perks of Being a Wallflower”
and “Dope”.
Music taste will be wide but may tend towards alternative
and easy listening (Muse, Newton Faulkner, Paolo Nutini…)
New consumption would be limited to passive radio
listening.
Communities: Will be familiar with a number of sites
including Facebook, Twitter, Reddit and SnapChat. May
have a YouTube channel with few or no videos.

3. So what kind of person would my target audience
consist of?
Tribe: “Leading Edge”. They will appreciate the creativity
and originality of my film.
What they expect from my film: Gripping, interesting and
captivating from the very beginning , interesting visuals
and style. Establish genre and themes rather than story
and context.

4. What factors attract an audience to the film?
Genre: An independent comedy with themes of action. Very
physical humour.
Visuals: Some special effects on titles. Captivating slow motion
that captures hilarious moments. Considerate framing.
Sound: Interesting choice of music to compliment/contrast with
the action on screen. Adds to comic effect. Logo sounds voiced
by someone of the target age (me).
Actors: All a similar age within the target age. Slightly
exaggerated acting for humour.
Themes/content: Relatable themes of camping and general
failure. Props are all fairly affordable/common and so wouldn’t
seem like too much of a separated reality.

5. Le
Fin