Visuals are important methods of conveying information to the population. A single visual can have the power to raise awareness to key issues in our society. For example, the “Blue Marble” photograph, taken by Apollo 17 in 1974, became the keystone visual for environmental movements across the nation. Visuals are powerful tools but acquiring effective images can be a challenge of its own. The problem with effective imagery is exemplified by cybersecurity visuals. Current visuals in the cybersecurity domain are lacking and repeat the same concepts; the hooded hacker, or the blue digital lock/shield. Hewlett Foundation partnered with IDEO to fill the gap in cybersecurity imagery. Together, Hewett and IDEO worked with graphic designers in a mentorship process by first asking them to design a cybersecurity image, then redesign it after speaking with cybersecurity experts in order to create an effective, creative image that enhances the public understanding of the issue. To further this idea, Hewlett and IDEO began an open innovation challenge. The open innovation challenge emphasizes an interdisciplinary and human centered approach. By putting humans in the center of what you are designing for, your visuals will have an increased social impact. Open innovation is a participatory, decentralized approach to design thinking that incorporates transparent and interactive methodologies to prevent working in silos. There were 209 applications for the open innovation challenge from 14 different countries. Roughly two thirds of designers who applied had little to no cybersecurity knowledge. By incorporating cybersecurity professionals as mentors in the design process, artists were able to refine the design process.

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IN FOCUS:
USING VISUALS TO
INFORM, ADVOCATE,
AND PERSUADE

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PRESENTERS
INTRODUCTION

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GRAB A SHARPIE
AND A POST IT.
INTRODUCTION

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DRAW THE FIRST THING THAT COMES
TO MIND WHEN YOU HEAR THE
WORD…
CYBERSECURITY
INTRODUCTION

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AGENDA
Visuals Matter
Why visuals?
What we can do
Reimaging A Visual Language
The sorry state of cybersecurity visuals
Nudging things in a new direction
The Open Innovation Challenge
What are we doing about it?
Let’s give it a try
The Results
New ideas
Question + answer
INTRODUCTION

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BY THE END
OF THIS
SESSION, WE
WILL HAVE
COVERED:
Creating Image
Libraries
Creatives and
Complex Topics
Engaging Experts in
a Collaboration
3
2
1
INTRODUCTION

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VISUALS
MATTER

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"Oddly enough the overriding sensation I
got looking at the earth was, my god that
little thing is so fragile out there."
— Mike Collins, Apollo 11 Astronaut
VISUALS MATTER

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VISUALS ARE POWERFUL
TOOLS
TOO OFTEN NONPROFITS
LACK
HIGH-QUALITY IMAGES VISUALS MATTER

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REIMAGINING
A
VISUAL
LANGUAGE

18. ~$132M budget
2014-2023
Think tanks and university
grantees
HEWLETT FOUNDATION CYBER INITIATIVE
REIMAGINING A VISUAL LANGUAGE

19. Google
[cybersecurity]
REIMAGINING A VISUAL LANGUAGE

20. THE HACKER

21. THE LOCK

22. THE CODE

23. THE BEAR

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WE NEED BETTER
IMAGES
REIMAGINING A VISUAL LANGUAGE

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1. HUMANIZE THE SPACE
2. ACCESSIBILITY
3. RAISE THE ALARM, BUT DON’T
BE ALARMIST
4. ACCURACY BUILDS CREDIBILITY
5. DEVELOP VISUAL METAPHORS
REIMAGINING A VISUAL LANGUAGE

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1. HUMANIZE
THE SPACE
REIMAGINING A VISUAL LANGUAGE

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2. CREATE
ACCESSIBILITY
REIMAGINING A VISUAL LANGUAGE

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3. RAISE THE
ALARM, BUT
DON’T BE
ALARMIST
REIMAGINING A VISUAL LANGUAGE

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4. ACCURACY
BUILDS
CREDIBILITY
REIMAGINING A VISUAL LANGUAGE

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5. DEVELOP VISUAL
METAPHORS
REIMAGINING A VISUAL LANGUAGE

32. REIMAGINING A VISUAL LANGUAGE

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THE OPEN INNOVATION
CHALLENGE
THE OPEN
INNOVATION
CHALLENGE

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OPEN INNOVATION
Open innovation is a participatory,
decentralized approach to innovation
that iterates on the ideas of many to
make the greatest impact, the fastest.
For OpenIDEO, open innovation is a
collaborative approach to social impact
that brings people together worldwide to
share expertise and build on each
other’s ideas, driving change further and
faster than operating in isolation.
THE OPEN INNOVATION CHALLENGE

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OPPORTUNITY AREAS
● Internet of Things
● Hackers + Hacking
● Trustworthiness
● Digital Privacy + Encryption
● Surveillance
● Cyber Conflict
● Wildcard
THE OPEN INNOVATION CHALLENGE

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RESOURCES
Webinar and set of links to support
participants in ‘cyber 101’ and more.
MENTORSHIP
Twelve cybersecurity professionals
connecting with shortlist on video
calls and email to provide feedback.
REFINEMENT
After getting feedback, additional time
to refine applications.
38
INTENTIONAL PROGRAM DESIGN
APPLICATION
Thoughtfully curated set of questions
keeping the barrier to entry lower.
TIMELINE
Finding the happy medium between too
much and too little time.
COMPENSATION
Not only awarding the 5 winners, but also
the 25 shortlisted for their time
investment.
THE OPEN INNOVATION CHALLENGE

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209 APPLICATIONS
25 SHORTLISTED
14 COUNTRIES
12 MENTORS

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HAND DRAWING VECTOR ILLUSTRATION MIXED MEDIA
PHOTO MANIPULATION
THE OPEN INNOVATION CHALLENGE
PHOTO COLLAGE3D RENDOR

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VISUAL DIVERSITY
ANIMATION PHOTOGRAPHY CHARACTERS
COMIC STRIP DESIGN GUIDEICONOGRAPHY
THE OPEN INNOVATION CHALLENGE

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DIVERSE CYBERSECURITY
EXPERIENCE
THE OPEN INNOVATION CHALLENGE

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COMMUNITY COLLABORATION
THE OPEN INNOVATION CHALLENGE

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“Before participating, I thought
that cybersecurity was such a
distant topic. But now, I think
anybody could contribute to
solving this challenge”

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EXERCIS
E

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GRAB A SHARPIE
AND A POST IT.

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FIND A
PARTNER AND
INTERVIEW
EACH OTHER.
3 MINUTES
PER PERSON.

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INTERVIEW QS
How do you define cybersecurity?
How might it impact you or your family?
What have you read about cybersecurity in the news?
Do you have any personal stories related to cybersecurity?
What are some responsible cyber hygiene practices?

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DRAW WHAT
CYBERSECURITY MEANS TO
YOU AFTER YOUR
INTERVIEWS

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HOLD UP BOTH
YOUR POST-ITS AND
LOOK AROUND.
WHAT DO YOU
NOTICE?

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DEEPER UNDERSTANDING.
DIVERSE PERSPECTIVES.
HUMAN-CENTERED.

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THE OPEN INNOVATION
CHALLENGE
THE RESULTS
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STAY TUNED FOR
TOP IDEAS
ANNOUNCEMENT
OCTOBER 24

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QUESTION + ANSWER

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RECAP Visuals matter.
Foundations have a role.
Collaboration is essential.3
2
1

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THANK YOU!