My Keynote Speech on Power of Digital Technologies to Transform Media & Entertainment

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This is my first keynote speech after me taking over the role of CEO at BT&BT. I delivered this speech at CIOs conference held at Goa, by Greyhead

http://www.dynamiccio.com/ME/agenda.php

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My Keynote Speech on Power of Digital Technologies to Transform Media & Entertainment

  1. 1. V. Srinivasa Rao (VSR) CEO BT & BT Management Consultancy
  2. 2. • SELL Moments of Experience not products • MEET the needs of Digital Natives • LEVERAGE Convergence of Physical & Digital World 2
  3. 3. 3
  4. 4. 4
  5. 5. BUILDING DIGITAL M&E ENTERPRISE IS BEYOND SET-TOP BOXES 5
  6. 6. 0 1 2 3 4 5 Superior Experience Collaborative Intelligence Contextual Predictability Omni PresentLean Environment Friendly Preventive Safety & Secuirty 6
  7. 7. UNDERSTAND CONSUMER BEHAVIOR & MOOD TO PROVIDE SUPERIOR EXPERIENCE 7 1
  8. 8. 27% AVERAGE POTENTIAL REVENUE LOSS DUE TO POOR CUSTOMER EXPERIENCE Source: Oracle 8 1
  9. 9. 9 1
  10. 10. • Tell stories that resonate with people • Click on an emotion for a list of mood-customized content 10 1
  11. 11. 11 1
  12. 12. 12 • Access BBC iPlayer • Discover more shows • Catch up with the latest BBC News text and video clips at any time of the day • Check the weather forecast in your area 1
  13. 13. Assignments , Live News Tie-Ins, Open Suggestions, User Generated Ads, Crowd produced Films COMMON PEOPLE GET ROOM IN MAINSTREAM MEDIA 13 2
  14. 14. EMPLOYEES BRING COLLECTIVE INTELLIGENCE FOR INNOVATION, PRODUCTIVITY & BETTER CUSTOMER SERVICE 14 2
  15. 15. 15 "This Is AHH” Theme: What it feels like when you take a sip of Coke • 400 submissions from teens all over the world • 40 clips made the final • To be featured in teen favorite TV networks 2
  16. 16. 16 2
  17. 17. • 80,000 people • 192 different countries • Submitted over 4500 hours footage • Final 334 people • 95 min documentary movie 17 2
  18. 18. developing a local map of Dengue fever cases that tend to occur in tropical regions during their rainy seasons. 18 2
  19. 19. 19 REAL TIME INSIGHT & FORESIGHT THROUGHOUT THE M&E VALUE CHAIN 3
  20. 20. 20 Financial Analytics Procurement Analytics HR Analytics Marketing Analytics 3
  21. 21. 21 Multi Source Content Acquisition Collaborative Aggregation Multi Channel Distribution Marketing & Brand Management Customer Experience Management Human Resource Management Procurement Management Innovation Management Rights & Assets Management Finance, Legal, Regulatory Capture Data at different points of M&E Value Chain, mine the data, get insights and create algorithms to simulate future to get Foresight 3
  22. 22. 22 CONVERGENCE OF STRUCTURED, UNSTRUCTURED & SEMI STRUCTURED DATA TO GET REAL TIME INSIGHT & FORESIGHT RIGHT Decisions, Corrective & Preventive actions at RIGHT time 3
  23. 23. 23For the 2014 Super Bowl: 24.9 million tweets, 381,605 tweets per minute, 50 million people & 185 million interactions on Facebook Create innovative new Ad products and consumer experiences in the exciting intersection of Twitter and TV 3
  24. 24. 24 Assist agencies and advertisers in making data-driven media planning and buying decisions that incorporate the full impact of Twitter TV 3
  25. 25. 25 1. Delivers Suite of New Advertising Products 2. Advertisers to enhance their media plans by matching their own consumer data, and third party consumer data, with anonymized Comcast subscriber data 3. Advertisers optimize national campaigns across the NBCUniversal portfolio on linear television and target them at the household level on video on demand (VOD) inventory. 3
  26. 26. 26 Television programming reformatted for multiple devices Synchronization between screens is key Omni platform programming is complex 4
  27. 27. 27 5
  28. 28.  Eliminate Eight Wastes in M&E  Bring Certainty in M&E Workflow  Bring Predictability in M&E Workflow  Create & Aggregate Just In Time Content  Continuously Improve & Innovate 28 5
  29. 29. TO SAVE TREES & WATER TO REDUCE CARBON EMISSIONS TO REDUCE TRAVEL TO SAFEGUARD ANIMALS 29 6
  30. 30. 30 7
  31. 31. 0 1 2 3 4 5 Superior Experience Collaborative Intelligence Contextual Predictability Omni PresentLean Environment Friendly Preventive Safety & Secuirty 31
  32. 32. 32
  33. 33. 33 Digital Business Model Digital Business Processes/ Value Chain Digital Business Skills Digital Content/ Digital Programs Digital Business Operating Model Digital Technology Strategy Digital Technology Architecture Digital Infrastructure Digital Technology Governance Digital Applications Digital Business Culture Digital Technology Skills
  34. 34. Social AnalyticsMobile • CLOUD (ELASTIC COMPUTING, ELASTIC STORAGE, ELASTIC NETWORKS) • UNIFIED SECURITY • INTERNET OF THINGS SMAC SMAC++ DIGITALIZING M&E ENTERPRISE MEANS REIMAGINING 34 • NETWORKS (Wired, Wireless)
  35. 35. 35 Digital Visionaries Digital Leaders Digital Laggards Digital Beginners Source: BT&BT
  36. 36. 36
  37. 37. 156 MILLION TV HOUSE HOLDS DO NOT HAVE SET-TOP BOXES 37
  38. 38. 38
  39. 39. 39
  40. 40.  Connected Gram Panchayats  4G Broadband by Reliance in 22 Areas  Affordable smart devices  Digital India dream by PM  Government Mandate for Set-Top Boxes 40
  41. 41. GET READY FOR DIGITALIZATION 41
  42. 42. 42
  43. 43. CIOs IN COLLOABORATION WITH BUSINESS LEADERS HAVE TO CREATE M&E DIGITALIZATION BLUE PRINT NOW TO BUILD FUTURE PROOF & FUTURE READY M&E 43
  44. 44. CIO HAS TO BECOME CHIEF DIGITAL OFFICER (CDO) TO DIGITALIZE M&E 44
  45. 45. 45 MANAGING IT APPLICATIONS & INFRASTRUCTURE IS HYGIENE FACTOR TODAY
  46. 46.  Co-Create digital business strategy  Identify new sources of customer value  Create Digital Transformation Roadmap  Create Execution Governance for Digitalization  Embed digital capabilities into Enterprise  Quantify the success of a digital enterprise  Establish Customer Experience Management 46
  47. 47. 47
  48. 48. 1. CREATE DIGITAL TECHNOLOGY STRATEGY 2. BUILD DIGITAL TECHNOLOGY ARCHITECTURE 3. ESTABLISH DIGITAL TECHNOLOGY FOUNDATION 4. CO-CREATE DIGITIAL BUSINESS BLUEPRINT 5. IDENTIFY PILOT DIGITAL INITIATIVES 6. IDENTIFY DIGITAL APPSTORE 7. ESTABLISH DIGITAL CENTERS OF EXCELLENCE 8. ESTABLISH NEW PARTNERSHIPS 9. FINALIZE NEW SOURCING METHODS 48
  49. 49. All rights reserved. No part of this document may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of BT & BT. For permission requests, write to suresh_chandra@btbt.co.in

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