Building a world wherefitness can happenfor everyoneFoundersBrian Wang           Richard Talensbrian@fitocracy.com   richard...
Introduction   2Introduction
What is Fitocracy?                                      3A social network that empowers anyone to succeed at fitness    via...
The Problem   4
The Founders             5 Brian         Richard
Gamification   6Gamification
Gamification   7
Community    8 Community
Community               9Community != User Base
Community             10Community = Shared Experience
Community                             11 Manchester          Philadelphia   New YorkWashington DC        Los Angeles    To...
Community               12Running a community can      fucking suck
Community   13
Web First, Mobile Second   14 Web First,Mobile Second
Web First, Mobile Second                       15                            Less InhibitedWeb                         Dee...
Mobile Design   16Mobile Design
Mobile Design           17  Minimalism is bliss
Mobile Design   18
Mobile Design         19Make it simple for users to…
Mobile Design                         19Make it simple for users to… create content
Mobile Design                           19Make it simple for users to… create content                             discover...
Mobile Design                       19Make it simple for users to… create content                             discover con...
Mobile Design           20Serve a core user need
Mobile Design     21       Don’t be
Content-First Networks   22Content-First Networks
Content-First Networks   23
Content-First Networks   24
Content-First Networks   24
Content-First Networks             25Utility                  Content
Content-First Networks   26
Content-First Networks   27
Building the app   28Building the app
Building the app           29Do it The Right    WayTM
Building the app                        30                   Tight deadlines                   lead to hack jobs.         ...
Thanks                        31          Get in touch            @brianmwang         brian@fitocracy.com
Upcoming SlideShare
Loading in …5
×

Fitocracy ny apps march 2013 talk

1,167 views

Published on

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,167
On SlideShare
0
From Embeds
0
Number of Embeds
62
Actions
Shares
0
Downloads
16
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Fitocracy ny apps march 2013 talk

  1. 1. Building a world wherefitness can happenfor everyoneFoundersBrian Wang Richard Talensbrian@fitocracy.com richard@fitocracy.com@brianmwang @dicktalens
  2. 2. Introduction 2Introduction
  3. 3. What is Fitocracy? 3A social network that empowers anyone to succeed at fitness via gamification, community, and personal guidance.
  4. 4. The Problem 4
  5. 5. The Founders 5 Brian Richard
  6. 6. Gamification 6Gamification
  7. 7. Gamification 7
  8. 8. Community 8 Community
  9. 9. Community 9Community != User Base
  10. 10. Community 10Community = Shared Experience
  11. 11. Community 11 Manchester Philadelphia New YorkWashington DC Los Angeles Toronto
  12. 12. Community 12Running a community can fucking suck
  13. 13. Community 13
  14. 14. Web First, Mobile Second 14 Web First,Mobile Second
  15. 15. Web First, Mobile Second 15 Less InhibitedWeb Deeper Engagement Richer Expression
  16. 16. Mobile Design 16Mobile Design
  17. 17. Mobile Design 17 Minimalism is bliss
  18. 18. Mobile Design 18
  19. 19. Mobile Design 19Make it simple for users to…
  20. 20. Mobile Design 19Make it simple for users to… create content
  21. 21. Mobile Design 19Make it simple for users to… create content discover content
  22. 22. Mobile Design 19Make it simple for users to… create content discover content engage with content
  23. 23. Mobile Design 20Serve a core user need
  24. 24. Mobile Design 21 Don’t be
  25. 25. Content-First Networks 22Content-First Networks
  26. 26. Content-First Networks 23
  27. 27. Content-First Networks 24
  28. 28. Content-First Networks 24
  29. 29. Content-First Networks 25Utility Content
  30. 30. Content-First Networks 26
  31. 31. Content-First Networks 27
  32. 32. Building the app 28Building the app
  33. 33. Building the app 29Do it The Right WayTM
  34. 34. Building the app 30 Tight deadlines lead to hack jobs. Hack jobs lead to technical debt. Technical debt leads to suffering.
  35. 35. Thanks 31 Get in touch @brianmwang brian@fitocracy.com

×