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Engineer Entrepreneur

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Engineer Entrepreneur

  1. 1. Howdy Engineer Entrepreneurs!! Marc Canter
  2. 3. Thank you for having me <ul><li>26+ years a CEO </li></ul><ul><li>Engineer Entrepreneurs = good thing </li></ul><ul><li>Open is the new black </li></ul><ul><li>Dabble in everything, do nothing </li></ul><ul><li>Moved to Cleveland to do the Digital City project </li></ul>
  3. 4. Culture change efforts
  4. 7. IIME 371, 471
  5. 8. A little about myself
  6. 9. The History of….. <ul><li>MacroMind </li></ul><ul><li>Macromedia </li></ul><ul><li>The multimedia industry </li></ul><ul><li>Broadband </li></ul><ul><li>Blogging </li></ul><ul><li>Social Networking </li></ul>
  7. 10. MacroMind/Macromedia <ul><li>1 st multimedia player = 1984 </li></ul><ul><li>1 st multimedia authoring system = 1985 </li></ul><ul><li>1 st author once, playback on many platforms = 1988 </li></ul><ul><li>Macromedia IPO = Dec. ‘93 </li></ul>
  8. 11. Marc since then <ul><li>‘ 92-’94 = MediaBand </li></ul><ul><li>‘ 95 = Marc Canter Show – consulting </li></ul><ul><li>’ 96-’97 = MediaBar, OnCommand </li></ul><ul><li>‘ 97-’98 = ChoiceSeat SuperBowl XXXII </li></ul><ul><li>’ 98 = Trieste ‘Digitale Citta’ </li></ul><ul><li>‘ 99 = NOW.com, Digiscents </li></ul><ul><li>‘ 00 = Reuters, Simkin, blogging, server-in-a-closet </li></ul><ul><li>‘ 01 = AOL, Digital Studio Productions </li></ul><ul><li>‘ 02 = early social networking…… </li></ul>
  9. 12. Social Networks <ul><li>’ 03 = Tribe, AlwaysOn, aSmallWorld, 1UP </li></ul><ul><li>’ 04 = EMI, Conde Nast </li></ul><ul><li>’ 05 = Cyworld, Avid </li></ul><ul><li>’ 06 = PeopleAggregator </li></ul><ul><li>’ 07 = Sac Kings, Bell Canada, Mondadori, TimesofIndia, Cyama, PictureMkt </li></ul><ul><li>’ 08 = Nvidia ClubSLI, RadioOne, Rockland, NY </li></ul><ul><li>‘ 09 = ROTClink </li></ul>
  10. 13. I used to be famous <ul><li>22 years ago I said I wanted to build Multimedia Encyclopedias </li></ul>
  11. 14. Wikipedia is bricks & mortar <ul><li>Text + Photos </li></ul><ul><li>Community creation </li></ul><ul><li>Web links </li></ul><ul><li>3M entries </li></ul><ul><li>But the old school form of knowledge and education </li></ul>
  12. 15. Multimedia Encyclopedias <ul><li>Animated Charts of battles </li></ul><ul><li>Videos and exploded annotated diagrams of Green Jobs skills </li></ul><ul><li>Interactive simulations of Polymer Engineering </li></ul><ul><li>3d Visualizations </li></ul><ul><li>Interactive games </li></ul>
  13. 16. Entrepreneurs smell opportunity <ul><li>Multimedia -> PC </li></ul><ul><li>Interactive Music Videos -> interact music </li></ul><ul><li>Broadband TV -> video </li></ul><ul><li>Community Commons -> all sw will be social </li></ul><ul><li>Open Efforts: </li></ul><ul><ul><li>Identity Gang </li></ul></ul><ul><ul><li>ourmedia.org </li></ul></ul><ul><ul><li>StructuredBlogging.org </li></ul></ul><ul><ul><li>Bill of Rights for users of Social Media </li></ul></ul>
  14. 17. North Eastern Ohio (NEO) <ul><li>Right place, right time </li></ul><ul><li>Lev invited me to teach </li></ul><ul><li>George Nemeth </li></ul><ul><li>Ed Morrison </li></ul><ul><li>Jim Cossler </li></ul><ul><li>Gary Wnek – TiME </li></ul><ul><li>iDEA Institute </li></ul><ul><li>Case Connection Zone – Google Gigabit network </li></ul>
  15. 18. Digital City project <ul><li>Innovate workforce development </li></ul><ul><li>Sustainable model </li></ul><ul><li>Digital Bureaus </li></ul><ul><li>Dashboard containers -> distributed architecture </li></ul><ul><li>Collaborative tools </li></ul><ul><li>Case Connection Zone = Hessler St. fiber optic </li></ul><ul><li>IIME 371, 471 = Tues evenings 6-9 pm Nord #410 </li></ul>
  16. 19. Putting my money where my mouth is <ul><li>EECS 396 </li></ul><ul><li>IIME 371, 471 </li></ul><ul><li>iDEA Institute </li></ul><ul><li>Case Connections zone </li></ul><ul><li>Sustainability 2019 </li></ul><ul><li>GCA advisor </li></ul><ul><li>G-Networks </li></ul><ul><li>Youngstown Business Incubator </li></ul><ul><li>Applied for 2 grants, have had over 50 meetings </li></ul><ul><li>And I moved here…. </li></ul>
  17. 20. What is a Digital City? <ul><li>In the 90’s = access, wifi, digital cafes </li></ul><ul><li>In the 00’s = social media, email, the cloud, web services, on-demand content, handheld devices </li></ul><ul><li>In the 10’s = software infrastructure </li></ul>
  18. 21. Old vs New thinking about Jobs <ul><li>Old World </li></ul><ul><li>f-t, 40 hours a week </li></ul><ul><li>The office or factory </li></ul><ul><li>Work by yourself </li></ul><ul><li>Unemployable or 5 years of experience </li></ul><ul><li>Rapidly decreasing, moving “off-shore” </li></ul><ul><li>New World </li></ul><ul><li>Part-time, any time, r-t </li></ul><ul><li>Virtual environment </li></ul><ul><li>Social working, w/ others </li></ul><ul><li>Anyone can learn, social media is the vehicle </li></ul><ul><li>Rapidly increasing, worldwide normalization </li></ul>
  19. 22. Old vs New thinking about Education <ul><li>Old World </li></ul><ul><li>Certified courses </li></ul><ul><li>Printed materials, slow to update </li></ul><ul><li>You versus the system </li></ul><ul><li>Forced to sit in a class and progress at the median rate </li></ul><ul><li>Real-world meatspace </li></ul><ul><li>New World </li></ul><ul><li>Learn by doing </li></ul><ul><li>On-line materials, r-t updating </li></ul><ul><li>Community based learning, learn w/ others </li></ul><ul><li>Virtual schools, progress at your own rate </li></ul><ul><li>On-line cyberspace </li></ul>
  20. 23. Three areas of focus
  21. 24. #10. How rich do you want to be? <ul><li>Or do you want to go to heaven? </li></ul><ul><li>Inherent conflict between capitalism & humanity </li></ul>
  22. 25. #9. Change is the only way forward
  23. 26. #8. Bootstrap <ul><li>Monetize yourself </li></ul><ul><li>Consult, Volunteer </li></ul><ul><li>Build your social capital, sweat equity </li></ul><ul><li>Collaborate with others </li></ul>
  24. 27. #7. Think <ul><li>Don’t believe everything you read </li></ul><ul><li>Follow your instincts </li></ul><ul><li>Define what YOUR ethics, goals and tactics are </li></ul><ul><li>Think strategically - FIRST </li></ul><ul><li>There is no ONE right </li></ul>
  25. 28. #7. Crush it <ul><li>Passion </li></ul><ul><li>Engage in </li></ul><ul><li>Conversations </li></ul>
  26. 29. #6. Compunction <ul><li>Invest in yourself </li></ul><ul><li>Define your own goals for success </li></ul><ul><li>Stick to it </li></ul><ul><li>Zig while others zag </li></ul><ul><li>Work through obstacles </li></ul><ul><li>Route around stoppage </li></ul>
  27. 30. #5. We are the future <ul><li>The people united can never be defeated </li></ul><ul><li>Keep it a two-way process! </li></ul><ul><li>Question authority until YOU are in charge! </li></ul><ul><li>Then contribute to change! </li></ul>
  28. 31. #4. Meetups, Unconferences <ul><li>Find partners </li></ul><ul><li>Not everyone can be a CEO </li></ul><ul><li>Leave no student behind </li></ul>
  29. 32. #3. Know your friends <ul><li>Understand your enemies </li></ul><ul><li>Why are they insisting that you HAVE to come into work? </li></ul><ul><li>Build alliances </li></ul><ul><li>Listen </li></ul>
  30. 33. #2. All software will be social <ul><li>Evolution of Technology has brought us here - today </li></ul><ul><li>It’s about the people </li></ul><ul><li>Break down the walls of fiefdoms </li></ul><ul><li>Those who resist – are doing so because……. </li></ul>
  31. 34. #1. The Internet is your friend <ul><li>Google </li></ul><ul><li>Wikipedia </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Archive.org </li></ul><ul><li>Techmeme </li></ul><ul><li>Apache </li></ul>
  32. 35. #0. You = #1 <ul><li>We’ve flipped the equation </li></ul><ul><li>The user = YOU = are the most important thing </li></ul><ul><li>Family & Friends = #2 </li></ul><ul><li>NEA </li></ul><ul><ul><li>N obody owns it </li></ul></ul><ul><ul><li>E veryone can use it </li></ul></ul><ul><ul><li>A nybody can improve it </li></ul></ul>
  33. 36. #00 – Open is the new black <ul><li>Open Data </li></ul><ul><li>Open Standards </li></ul><ul><li>Open Source </li></ul><ul><li>Open APIs </li></ul><ul><li>Open Ideas </li></ul>
  34. 37. Digital Citizens for a Digital Future <ul><li>Get comfortable using computers </li></ul><ul><li>Learn job skills for tomorrow </li></ul><ul><li>New kinds of jobs </li></ul>
  35. 38. Free Dashboard software <ul><li>Social Networking </li></ul><ul><li>Activity Streams </li></ul><ul><li>Blogging </li></ul><ul><li>Media Sharing </li></ul><ul><li>Live Video Help </li></ul><ul><li>Points </li></ul><ul><li>Volunteerism </li></ul><ul><li>Training </li></ul><ul><li>Facebook Import </li></ul>Live Video Help
  36. 39. Software as infrastructure <ul><li>Dashboard is persistent, throughout the region </li></ul><ul><li>Dashboard adapts itself to the city it’s in </li></ul><ul><li>An ‘operating system’, that knows it’s context </li></ul>Hardware, Bandwidth, Servers, Access Applications and Services Solutions, Compelling Experiences
  37. 40. A Day in the life of a Digital City
  38. 41. Webcams and Location pages <ul><li>See top 16 webcams, editorially selected </li></ul><ul><ul><li>Rotate throughout the day </li></ul></ul><ul><li>Click on webcam, go to a location page </li></ul><ul><li>Location pages: </li></ul><ul><ul><li>Who lives by </li></ul></ul><ul><ul><li>Photos, videos </li></ul></ul><ul><ul><li>Other webcams </li></ul></ul><ul><ul><li>Leave comments, </li></ul></ul><ul><ul><li>Reviews, Media, Links </li></ul></ul><ul><li>On shared servers </li></ul>
  39. 54. Virtuous Circle <ul><li>Utilizes live Video Help to intern and train </li></ul><ul><li>Volunteerism </li></ul><ul><li>Training </li></ul><ul><li>Points </li></ul><ul><li>Live Events </li></ul><ul><li>Project management and coordination </li></ul><ul><li>At digital bureaus, local tasks for volunteers </li></ul>
  40. 71. Catalyst for Change <ul><li>Big Idea for a Big problem </li></ul><ul><li>Providing Open platforms </li></ul><ul><li>Meetings folks, building relationships </li></ul><ul><li>Shovel ready project </li></ul><ul><li>PeopleAggregator social networking platform </li></ul>

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