This document outlines strategies for progressive communicators to shift from messaging focused on scarcity to abundance. It provides definitions of scarcity and abundance approaches and examples of right-wing scarcity frames. The document's agenda includes practicing rewriting messages to recognize available resources and suggest reallocating based on values. Attendees are encouraged to join a network to continue sharing abundance messaging strategies.

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EVERYTHING FOR EVERYONE
abundance messaging for
progressive wins

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AND WE ARE...

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OUTCOMES
Add a layer to our message creation that
embraces abundance.
Understand and recognize messages
that reinforce scarcity in order to avoid
playing into right-wing frames.
Align messages without meetings.

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AGENDA
Definitions & Big Ideas
Pair-share
Abundant Examples
Practice
Share & Debrief
Closing & Further Resources

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THE “FIXED PIE FALLACY”

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RIGHT-WING SCARCITY MESSAGES

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RIGHT-WING SCARCITY MESSAGES

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PROGRESSIVE SCARCITY MESSAGES

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PROGRESSIVE SCARCITY MESSAGES

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LOVE, SAFETY
JUSTICE, DIGNITY:
UNLIMITED
RESOURCES

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PAIR SHARE:
Are these messages a
problem? How do they
show up in your work?

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PROGRESSIVE SCARCITY CRITIQUE
WITHOUT SOLUTION

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PROGRESSIVE ABUNDANCE MESSAGE
WITHOUT VALUES

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PROGRESSIVE ABUNDANCE MESSAGE

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PROGRESSIVE ABUNDANCE MESSAGE
TANGIBLE

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PROGRESSIVE ABUNDANCE MESSAGE
TANGIBLE

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MAKE A
POTLUCK PROMISE
TO QUIT
FIXED PIE

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PRACTICE
Rewrite
Scarcity/Abundance
Messages

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SHARE & DEBRIEF
Share Your Favorite
Rewrite
One Thing That Was
Challenging
Other Reflections3
2
1

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ABUNDANCE MESSAGING
Recognize That We Have What We
Need
• And the problem is either distribution
or false idea of scarcity
○i.e. speaks to the resources we
have (tangible, intangible), not the
resources we don’t have
Suggests How We Can Reallocate
Resources
• Or otherwise not have to compete over
them
○such as intangible resources that
can be available to all or that
multiply with sharing
Often Has A Both/And Component
• Does not force an either/or
Implies the Right Values-Based
Solution
• Not a solution based in reducing cost
○e.g. prison/school

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ABUNDANCE MESSAGING
Recognize That Resource Allocation is
An Expression...
• Of values and priorities
• And speaks to the values and priorities
as the core of a proactive message
Follows Other Messaging Best
Practices
• See Handout

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WHAT ABOUT YOU?
Let’s Make
This Shift Happen
TELL YOUR NEIGHBOR

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WHAT’S NEXT?
Radical
Communicators
Network
SIGN UP!

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THANK YOU!
LET’S KEEP IN TOUCH:
@mandacoop
@meenazahra
@zainebmo