Seeing and Connecting with Rural America

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In order to successfully connect with and serve rural communities, the first step is listening to their needs. Rural as an identity is significantly nuanced, and should be treated as such: it’s many places, many people, many issues. When we don’t listen, we run the risk of framing inaccurately and missing the mark. Data shows rural communities are increasingly feeling misunderstood and discounted, so the first step in connection is to listen to what people living in these areas care about. Using a data-driven approach, such as a community-wide survey, is an extremely effective and instructive way of accurately identifying the current needs of a rural population. The alternative is a detrimental cycle of a widening urban-rural divide, stalled investment by philanthropy and rural resistance. When steps are taken to listen and engage honestly, organizations and nonprofits are granted the opportunity to “come in through the door that our audience has opened” - to meet them at a place of relevance. There are assets in every community, regardless of size. To most meaningfully identify these assets, look to the members of the community you wish to serve. Often what is most necessary is using the voice and resources of your foundation or nonprofit to stand alongside local leaders and amplify the voices already there. This approach is especially pertinent in rural communities, where community leaders often don many hats and play many roles. Narrative matters: rural places and people are working hard to tell their stories and paint a more accurate picture of who they are and why they matter. It’s the job of an organization or funder to allow them to craft that desired narrative from their perspective. Trust is an extremely valuable commodity in this work and is essential to make a positive impact in the desired community. The key to gaining that trust is authenticity: as an organization, own who you are, just as we should be encouraging others to own who they are. The core of authenticity is showing that you are learning, so don’t be discouraged if there is a misstep. A solution to the growing urban-rural divide is to focus on our interdependence, acknowledging and respecting both differences and commonalities.

Education

LaMonte
Guillory
LORFoundation
2
COMNET19ATX | #ComNet19 Brought to you by the Communications
Network

Bud Meyer
FoothillsForum
3
COMNET19ATX | #ComNet19 Brought to you by the Communications
Network

AllisonAhcan
BlandinFoundation
4
COMNET19ATX | #ComNet19 Brought to you by the Communications
Network

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
5

Our Themes
Speaking rural
1
Spotting assets and
gaining footholds,
then scaling
2
Gaining trust using
the tools of our trade
3

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
8
Blandin photo; girls in the
stands

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
9
Rural is:
20 percent of the population
55 million people
80% of the main streets

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
10
Mahnomen, Leech Lake
Reservation

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
11

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
12

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
13

Speaking Rural
COMNET19ATX | #ComNet19 Brought to you by the Communications Network
15

lorfoundation.org 19
AARP VIDEO
PLACEHOLDER

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
28

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
29

Mostcriticalissues2019
30
www.ruralpulse.org
Urban
1. Adequate health care
2. Job opportunities
3. Affordable housing
4. Crime
5. (tie) Drug abuse,
Mental health
Rural
1. Job opportunities
2. Adequate health care
3. Drug abuse
4. Economic development
5. Mental health

Spotting Assets
gaining footholds, then scaling
COMNET19ATX | #ComNet19 Brought to you by the Communications Network
32

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
33
Tools at Reclaiming Native Truth website

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
34

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
35

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
36

Gaining Trust
using the tools of our trade
COMNET19ATX | #ComNet19 Brought to you by the Communications Network
37

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
38

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
39

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
40

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
41

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
42

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
43

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
44

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
45

COMNET19ATX | #ComNet19 Brought to you by the Communications Network
46

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Seeing and Connecting with Rural America

1. SEEING AND CONNECTING IN RURAL AMERICA

2. LaMonte Guillory LORFoundation 2 COMNET19ATX | #ComNet19 Brought to you by the Communications Network

3. Bud Meyer FoothillsForum 3 COMNET19ATX | #ComNet19 Brought to you by the Communications Network

4. AllisonAhcan BlandinFoundation 4 COMNET19ATX | #ComNet19 Brought to you by the Communications Network

5. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 5

6. Our Themes Speaking rural 1 Spotting assets and gaining footholds, then scaling 2 Gaining trust using the tools of our trade 3

8. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 8 Blandin photo; girls in the stands

9. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 9 Rural is: 20 percent of the population 55 million people 80% of the main streets

10. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 10 Mahnomen, Leech Lake Reservation

11. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 11

12. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 12

13. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 13

14. 14

15. Speaking Rural COMNET19ATX | #ComNet19 Brought to you by the Communications Network 15

16. expLORe My Kind of Livable

17. lorfoundation.org 17

18. lorfoundation.org 18

19. lorfoundation.org 19 AARP VIDEO PLACEHOLDER

20. expLORe Rural Homecoming

21. lorfoundation.org 21

22. lorfoundation.org 22

23. expLORe GeoTour

24. lorfoundation.org 24

25. lorfoundation.org 25

26. expLORe Digital Support

27. 27lorfoundation.org

28. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 28

29. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 29

30. Mostcriticalissues2019 30 www.ruralpulse.org Urban 1. Adequate health care 2. Job opportunities 3. Affordable housing 4. Crime 5. (tie) Drug abuse, Mental health Rural 1. Job opportunities 2. Adequate health care 3. Drug abuse 4. Economic development 5. Mental health

31. 31

32. Spotting Assets gaining footholds, then scaling COMNET19ATX | #ComNet19 Brought to you by the Communications Network 32

33. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 33 Tools at Reclaiming Native Truth website

34. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 34

35. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 35

36. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 36

37. Gaining Trust using the tools of our trade COMNET19ATX | #ComNet19 Brought to you by the Communications Network 37

38. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 38

39. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 39

40. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 40

41. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 41

42. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 42

43. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 43

44. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 44

45. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 45

46. COMNET19ATX | #ComNet19 Brought to you by the Communications Network 46

47. Our Themes Speaking rural 1 Spotting assets and gaining footholds, then scaling 2 Gaining trust using the tools of our trade 3

48.

49. SEEING AND CONNECTING IN RURAL AMERICA

Seeing and Connecting with Rural America

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