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Social Media Marketing Trends 2017 - Sopravvivenza, resilienza ed evoluzione

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Ogni anno in tutto il mondo si fanno previsioni sui potenziali sviluppi nell’ambito del social media marketing. E ogni anno che passa guardando indietro ancora sorridiamo pensando a tutte quelle persone e quei professionisti e consulenti che sostenevano che il social media marketing fosse una moda passeggera…

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Social Media Marketing Trends 2017 - Sopravvivenza, resilienza ed evoluzione

  1. 1. SOCIAL MEDIA MARKETING #2017 Sopravvivenza, resilienza ed evoluzione WEB E SOCIAL MEDIA MARKETING PER LE PMI DANIEL CASARIN FACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT daniel@advmedialab.com +39 345 5755352
  2. 2. 3 Ti sei accorto che i social network esistono da una decina d’anni?
  3. 3. 4 Un mondo più piccolo
  4. 4. Ossessione
  5. 5. SOCIAL MOBILE TRIGGER HABITS
  6. 6. ➔ TECNOLOGIA ➔ CONTENUTO ➔ PERSONE ➔ BUSINESS
  7. 7. 9 ➔ TECNOLOGIA ➔ CONTENUTO ➔ PERSONE ➔ BUSINESS
  8. 8. The easiest way to build the app or bot of your dreams
  9. 9. Chatbot
  10. 10. Social commerce
  11. 11. Social commerce
  12. 12. Number of monthly active WeChat users
  13. 13. Chatbot Social media consolidation
  14. 14. 16 ➔ TECNOLOGIA ➔ CONTENUTO ➔ PERSONE ➔ BUSINESS
  15. 15. 17 Live streaming video
  16. 16. Chatbot Expiring social content
  17. 17. AR, VR, 360°, Circular video
  18. 18. AR, VR, 360°, Circular video
  19. 19. 21 ➔ TECNOLOGIA ➔ CONTENUTO ➔ PERSONE ➔ BUSINESS
  20. 20. Chatbot Ratings will be everywhere
  21. 21. Millennials will face a choice Bail on social media platforms, or fall deeper in the echo chambers.
  22. 22. Digital equilibrium
  23. 23. 25 We’ll see new ways to communicate concisely and nonverbally.
  24. 24. 26 ➔ TECNOLOGIA ➔ CONTENUTO ➔ PERSONE ➔ BUSINESS
  25. 25. 27 “Good salespeople sell value and social media is the best place to find this value because of its transparency.” Gary Vaynerchuk
  26. 26. Chatbot Organic social traffic gets harder
  27. 27. The rise of dark social
  28. 28. (Social) Ad Renaissance
  29. 29. Real-time engagement
  30. 30. Chatbot Inspiration and Imagination Will Become Fashionable
  31. 31. Social influence
  32. 32. In conclusione
  33. 33. 37 Smettila di fare rapidamente quello che non funziona.
  34. 34. 38 “The difficulty lies not so much in developing new ideas as in escaping from old ones.” John Maynard Keynes
  35. 35. Grazie! SOURCE: FORBES, BUFFER, SOCIAL MEDIA EXAMINER, SOCIAL MEDIA EXPLORER, WE ARE SOCIAL, TRENDWATCHING, BRANDWATCH, SMART INSIGHTS, SALESFORCE. DANIEL CASARIN FACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT daniel@advmedialab.com +39 345 5755352

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