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Digital Networks & Platform Business Models (Masterclass)

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Slides from a Masterclass I did at WeFab in São Paulo, for business executives and entrepreneurs:

1) Introduction
2) The Long Tail of Production
3) Uberization? No: Platform Economy
4) Open, Collaborative & Decentralized
5) Exercise: The Platform Design Toolkit

Published in: Business
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Digital Networks & Platform Business Models (Masterclass)

  1. 1. Benjamin Tincq @btincq Digital Networks & Platform Business Models São Paulo Masterclass – December 9th, 2016 @ WeFab
  2. 2. | Introduction | The Long Tail of Production Digitalization: Platform Economics Open. Collaborative. Decentralized. Toolkit: Platform Design
  3. 3. Benjamin Tincq @btincq ben@goodtech.cc
  4. 4. Tim O’Reilly 2015 Ronald Coase 1937
  5. 5. Introduction | The Long Tail of Production | Digitalization: Platform Economics Open. Collaborative. Decentralized. Toolkit: Platform Design
  6. 6. 2006
  7. 7. PROSUMER Producer + Consumer 1980 - Alvin Toffler
  8. 8. 1990 - First Web Page Tim Berners-Lee at CERN 1993-1994 - First Browsers Mosaic & Netscape Navigator 1993-1998 - First Search Engines Google launched in 1998 Connectivity : The World Wide Web
  9. 9. Production Tools : Hardware
  10. 10. Production Tools : Software
  11. 11. Cost to Launch an Internet Startup Source: Mark Suster / Graphics: AngelCube
  12. 12. Source: Kelly Services
  13. 13. data source by Deskmag picture courtesy of http://agoracollective.org/
  14. 14. 3D Printer Laser Cutter CNC Router Desktop WaterJet Digital Power Tools CNC Knitting Machine PCB Prototyping
  15. 15. Smart City → Smart Citizen
  16. 16. from PITO Product In → Trash Out to DIDO Data In → Data Out
  17. 17. Introduction The Long Tail of Production | Digitalization: Platform Economics | Open. Collaborative. Decentralized. Toolkit: Platform Design
  18. 18. The world’s ... … Largest taxi company owns no taxi (Uber) … Largest accomodation provider owns no real estate (Airbnb) … Largest telcos own no infrastructure (Skype, WeChat) … Largest retailers own no inventory (Alibaba, Amazon) … Largest media publisher creates no content (Facebook) … Largest culture distributor do not produce (all) content (Netflix, Spotify) … Largest software vendors do not write (all) apps (Apple, Google)
  19. 19. Source: Thinque 2015
  20. 20. Network Effects: when a product or a service becomes more valuable as more people use it.
  21. 21. Source: a16z http://www.slideshare.net/a16z/network-effects-59206938
  22. 22. Source: a16z http://www.slideshare.net/a16z/network-effects-59206938
  23. 23. TOUGH QUESTIONS
  24. 24. Source: a16z http://www.slideshare.net/a16z/network-effects-59206938 Machine Learning
  25. 25. 47% of existing jobs are likely to be automated within the next 20 years. University of Oxford, 2013 85 people concentrate as much wealth as the poorest half of the world. Oxfam UK, 2014
  26. 26. Introduction The Long Tail of Production Digitalization: Platform Economics | Open. Collaborative. Decentralized | Toolkit: Platform Design
  27. 27. CO-OPERATION
  28. 28. VS
  29. 29. OPEN & P2P
  30. 30. “Open means anyone can freely access, use, modify, and share for any purpose” http://opendefinition.org
  31. 31. Commons-Based Peer Production 2006 - Yochai Benkler “a new model of socioeconomic production in which large numbers of people work cooperatively to produce a commons”
  32. 32. Collaborative Development of The Linux Kernel
  33. 33. electronics furniture clothing machine tools bikes energy cars agriculture biology architecture aerospace cameras
  34. 34. First open source 3D printer (that is self-replicable) Created in 2005 by Adrian Bowyer at the University of Bath (UK)
  35. 35. “If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit.” Lawrence Lessig, founder Creative Commons
  36. 36. source: http://wikihouse.cc/partners/
  37. 37. Open =/= Free(Beer)
  38. 38. “ If your idea is unique, easily copied and can be sold on a local market, it will be. ” Nathan Seidle Founder of Sparkfun Electronics
  39. 39. 1. PRODUCT DEVELOPMENT 2. MARKETING & BRAND 3. HAPPY USERS
  40. 40. image courtesy of OSVehicle
  41. 41. 12 PROJECTS. 200 PARTICIPANTS. 5 WEEKS OF CO-LIVING & CO-MAKING
  42. 42. BLOCKCHAINS
  43. 43. Declaration of Independence of Cyberspace John Perry Barlow - Davos, 1996
  44. 44. Internet has decentralized information exchange ... but value exchange still requires a “trusted intermediary” as well as: banks, insurers, notaries, public registries, governance systems, online voting, labels and certifications, ...
  45. 45. Blockchain allows the “Internet of Value” = decentralized value exchange without intermediary
  46. 46. TRANSACTIONS of Digital Assets 3 Main Categories of Blockchain Applications SECURE REGISTER of Information SMART CONTRACTS & DAOs (Decentralized Autonomous Organizations)
  47. 47. #4 : “The World Computer”
  48. 48. Mist Browser DApps (Decentralized Applications) & Smart Contracts EVM (Ethereum Virtual Machine) + languages, protocols, etc Hardware Clients (Infrastructure) = computers of the network Source: Benjamin Tincq / CC-BY
  49. 49. “A Smart Contract is a computerized transaction protocol that executes the terms of a contract.” Nick Szabo, 1994
  50. 50. Decentralized Autonomous Organizations “an organization that’s self-governing and not influenced by outside forces: its software operates on its own, with its by-laws immutably written on the blockchain, not controlled by its creators.” Stephan Tual, Slockit
  51. 51. Technology is the answer. But what was the question? Cedric Price
  52. 52. Introduction The Long Tail of Production Digitalization: Platform Economics Open. Collaborative. Decentralized. | Toolkit: Platform Design |
  53. 53. ROLES IN A PLATFORM Platform Owners Stakeholders Partners Peer Producers Peer Consumers players who owns the vision behind the realization of the market and ensure that the platform exists entities that have a specific interest in platform success or failure, in controlling platform externalities and outcomes professional entities that seek to create additional professional value and to collaborate with platform owners with a stronger relationship entities interested in providing value on the supply side of the ecosystem/marketp lace, seeking for a better performance entities interested in consuming, utilizing, accessing the value that the is created through and on the platform SUPPLY DEMANDIMPACT
  54. 54. AIRBNB EXAMPLE
  55. 55. 1. EXPLORE THE ECOSYSTEM and the MOTIVATIONS to JOIN and EXCHANGE VALUE (BRIEFING)
  56. 56. 2. IMAGINE TRANSACTIONS AND INTERACTIONS (BRIEFING)
  57. 57. 3. FOCUS ON: THE EVOLUTIONARY PATHS (BRIEFING)
  58. 58. 4. NOW IT’S YOUR TURN!
  59. 59. THANK YOU! Let’s keep in touch Benjamin Tincq @btincq ben@goodtech.cc

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