Center for Digital Communication, Commerce & Culture

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An overview of the rationale behind the proposed center as well as some preliminary ideas about structure, offerings, etc.

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  • Center for Digital Communication, Commerce & Culture

    1. 1. 1 DRAFT center fordigital communication,commerce, and culturerationale, overview, next steps
    2. 2. 2 DRAFT“The future is already here--it’s just not very evenly distributed.” William Gibson
    3. 3. 3 DRAFTThe Internet: nearly everyone, nearly everywhere
    4. 4. 4 DRAFTgoing digital...changes in communication, commerce, and culture
    5. 5. 5 DRAFTsource: http://www.bullcitymutterings.com/2009_11_01_archive.html
    6. 6. 6 DRAFTTotal US Music Sales Source: http://money.cnn.com/2010/02/02/news/companies/napster_music_industry/
    7. 7. 7 DRAFT
    8. 8. DRAFT 8Global e-Book Sales Figures http://idpf.org/about-us/industry-statistics#Additional_Global_eBook_Sales_Figures
    9. 9. 9 DRAFTPrint Book Sales vs. e-Book Sales http://radar.oreilly.com/2009/02/state-of-the-computer-book-mar-24.html
    10. 10. 10 DRAFT Advertising Spending Forecast
    11. 11. 11 DRAFT Advertising budget priorities shifting.... source: http://www.netx.com/blog/displayads/display-advertising/
    12. 12. 12 DRAFT Local advertising spending Local advertising spending shifting to digitalsource: http://theadzdr.com/2010/03/local-online-advertising/
    13. 13. 13 DRAFT
    14. 14. 14 DRAFT
    15. 15. 15 DRAFT source: http://lifehacker.com/5482227/what-do-you-buy-online-vs-in- stores
    16. 16. 16 DRAFThttp://www.rimarkable.com/apples-appstore
    17. 17. 17 DRAFT “The gross revenues of the third-party gaming services industry were approximately $3.0 billion in 2009, most of which was captured in the developing countries where these services were produced. In comparison, the global coffee market, on which many developing countries are highly dependent, was worth over $70 billion—but only $5.5 billion was captured by the developing countries that produced the coffee beans. This suggests that the virtual economy can have a significant impact on local economies despite its modest size.”
    18. 18. 18 DRAFT
    19. 19. 19 DRAFT
    20. 20. 20 DRAFT
    21. 21. 21 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    22. 22. 22 DRAFTdigital: impact
    23. 23. 23 DRAFT“Mommy, why can’t I pause the TV?” Ava, age 5
    24. 24. 24 DRAFT
    25. 25. 1. The consumer is in control25 DRAFT
    26. 26. 2. We’re moving from atoms to bits26 DRAFT
    27. 27. 3. We’re moving from real time to my time 27 DRAFT
    28. 28. 4. We’re routing around28 DRAFThierarchies
    29. 29. 5. We’re always on, always connected29 DRAFT
    30. 30. 6. All media is now social30 DRAFT
    31. 31. 7. “Knowing” is now a group activity31 DRAFT
    32. 32. 32 DRAFTeducation nextteaching and learning in the digital age
    33. 33. 33 DRAFT “In 2008, Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totaled 3.6 zettabytes and 10,845 trillion words, corresponding to 100,500 words and 34 gigabytes for an average person on an average day.” Source: How Much Information? 2009 Report on American Consumers. Bohn and Short, 2009
    34. 34. 34 DRAFT “Students starting school this year may be part of the last generation for which ‘going to college’ means packing up, getting a dorm room, and listening to tenured professors, Undergraduate education is on the verge of a radical reordering. Colleges, like newspapers, will be torn apart by new ways of sharing information enabled by the Internet.” A Virtual Revolution is Brewing for Colleges. Zephyr Teachout. September 13, 2009
    35. 35. 35 DRAFT “While some may see at this the end of the great college era, it is, in reality, the beginning of an entirely new opportunity. Over the coming years we will be witnessing the grand transformation of colleges and universities.” Rethinking Colleges from the Ground Up. Thomas Frey. February 25th, 2011
    36. 36. 36 DRAFT Source: National Association of Colleges and Employers Job Outlook 2011
    37. 37. 37 DRAFT
    38. 38. 38 DRAFT
    39. 39. 39 DRAFT “Publicy
will
replace
privacy.
Privacy
will
appear
quaint,
like
wearing
gloves
and
 veils
in
church.”
—Stowe Boyd, social networks specialist, analyst, activist, blogger, futurist and researcher; president of Microsyntax.org, a non-profit and director of 301Works.org “Millennials
will
routinely
engage
in
ubiquitous
social
networking,
having
seen
 that
competitive
edge
it
brings
them
in
business
and
politics.
It
will
be
the
norm
 in
personal
relationships.
I
wish
I
could
keep
up
with
them.”
—Craig Newmark, founder and customer service representative, Craigslist, former software engineer and programmer at companies such as JustInTime Solutions, Bank of America and IBM “They
will
not
have
grown
out
of
being
ambient
broadcasters,
because
being
 ambient
broadcasters
will
have
become
the
norm
when
they
are
totally
in
 charge.”
—Jeff Branzburg, consultant with Teaching Matters, Inc. Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf
    40. 40. 40 DRAFT “This
one
seems
obvious
to
me:
we
arent
going
back
to
the
days
of
 friction
in
personal
information.
The
Clows
are
Clowing
and
will
 continue
to,
and
those
who
arent
digitally
literate
will
miss
out
on
 crucial
educational
and
economic
opportunities.
The
real
problem
we
 face
is
the
divide
between
the
rich
gadget
hounds
and
the
poorer
 Millennials.
Not
everyone
can
afford
the
freedom
that
releasing
all
 that
information
makes
possible.”
—Susan Crawford, founder of OneWebDay, Internet law professor at the University of Michigan, former special assistant to President Obama for Science, Technology and Innovation Policy Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf
    41. 41. 41 DRAFT “You
aint
seen
nothing
yet.”
 —Fred Hapgood, technology author and consultant, moderator of the Nanosystems Interest Group at MIT in the 1990s, writes for Wired, Discover and other tech publications Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf
    42. 42. 42 DRAFTthe centercommunications, commerce, and culture 3.0
    43. 43. 43 DRAFTCreating the next generationof designers, writers,thinkers, leaders, andcreators of communications,commerce, and culture forthe digital age.
    44. 44. 44 DRAFT People connected through technology
    45. 45. 45 DRAFTImperatives Understand Create Facilitate Collaborate Connect Catalyze
    46. 46. 46 DRAFTWhy Virtually no competition Little scholarship on cultural, commercial impact of digital technology & communications Corporate budgets/skills increasingly oriented towards digital Need for skilled workers No currently-recognized credentials Substantial impact on regional economic development
    47. 47. 47 DRAFTThe Elements UB Business, Practice & Government, Production Community
    48. 48. 48 DRAFTCD3C @ UB Campus needs analysis Program analysis/renewal/refresh Curriculum consulting New Programs (Undergraduate & Graduate) Professional Development for Faculty Campus-wide, cross-disciplinary initiatives Social network Research Publications Social Network
    49. 49. 49 DRAFTGoodAgency™ @ UB Knowledge into practice Practica Community outreach Non-profit consulting & digital communications Research Product Development Publications
    50. 50. 50 DRAFTCD3C Institute BootCamps, non-credit training Franchised content/curriculum Employee Training, Corporate Training Learning Module Creation Joint programs with other institutions Higher ed “digitization” consulting Public sector outreach/training/consulting Events & Conferences
    51. 51. 51 DRAFTWho? College of Liberal Arts and Sciences Creative, scientific, technical, critical, cultural, historical, social sciences Merrick School of Business Business, management, finance, analysis, marketing, entrepreneurship, IS/IT College of Public Affairs E-government, public policy, health, human services, criminal justice/forensics School of Law Intellectual property, families & children, international law, women & technology Langsdale Library Information access, retrieval, and archiving; information literacy, remote access to information
    52. 52. 52 DRAFTRevenue Sources Goal: Self-funding Consulting/Design Tuition share from programs/certificates Development/ Fundraising BootCamps & Corporate Training Research Grants Consulting Events & Conferences Online CEU Delivery Joint ventures/ corporate partnerships Franchised curriculum/ content Joint grants/programs/ initiatives with other Federal job-training Centers @ UB funds
    53. 53. 53 DRAFTNext Steps Talk to EVERYONE in order to assess needs, gather ideas, build consensus, and initiate collaboration Develop ongoing feedback mechanism Develop comprehensive strategy & proposal Develop Center identity Develop outreach vehicles: Social media Podcasts Blog Modular content Develop and launch first BootCamp
    54. 54. 54 “It’s always been about the talent. And in the future, that will be even more ciritical as agencies will be staffed with a new breed of listeners, students of the human condition, data interpreters, and idea nurturers.” Lisa Donohue, CEO, Publicis Groupe’s Starcom USA (Advertising Age, “What the Media Agency of the Future Will Look Like,” September 2010 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

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