The music video will tell the narrative of an attractive girl walking through a forest while under the influence of drugs, being stalked by a group of people wearing mysterious white masks. The target audience is male, aged 19-20, interested in independent music, fashion, and video production. The locations will be Knavesmire Forest and Ashley Park Woods in York for their natural feel. A single attractive female actress will portray the protagonist. Props will include white masks, a camera, and fake drugs. Costumes will include indie clothes for the actress and dark hoodies/masks for the stalkers.

1. Final Pitch
Olli Murphy

2. Final Idea
• We have chosen to create a music video for
XXYYXX’s song ‘Breeze’ which features on the
‘xxyyxx’ album.
• Our music video will follow the narrative of an
attractive girl walking through a forest whilst
on drugs and being stalked by a group of
people in white masks who are madfe to seem
very mysterious and spooky.

3. Audience Profile

4. Audience Profile- Male
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•
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•
Interested in creating
his own music to play
at parties.
Works a weekend job in
order to provide funds
needed to get new
music/ mixing gear and
to buy new music.
Listens to an eclectic
mix of electronic and
some indie music.
Regularly attends
festivals and gigs/
nightclubs where new
artists are playing.
• Interested in fashion and
keeping up appearances.
• Median age our music
video will appeal to19/20.
• In education full time with
a part time job.
• Shops around for vintage
clothes and vinyls in small
independent shops.
• Some interest in video
production and enjoys
well made videos with
clever shots i.e. Breaking
Bad etc.

5. Location
The specific
locations we
will use are
Knavesmire
ForestYork, and
Ashley Park
Woods- York.
Both of these
places are
rural/ forest
areas with a
natural feel
which will
emphasise
the intrusion
of the people
in man made
white masks.

6. Actors
We have chosen to use just one
main actress. She will be an
attractive female as this
corresponds to our audience
research of a preference for
attractive female protagonists.

7. Props
•
•
•
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White Masks
Canon DSLR Camera
Actors
Fake Drug bag
Costume
Main actress will be in indie
style clothes, mostly dark
colours- relatable to audience.
People in white masks will be
wearing dark clothes with
hoods and masks to cover their
faces- mysterious and cold
looking.