1. IN WHAT WAYS DOES
THIS PRODUCT USE,
CHALLENGE OR
DEVELOP FORMS
AND CONVENTIONS
OF REAL MEDIA
PRODUCTS?

2. There are essentially three parts to a music
video:
• 1. The Performance
When the you see the artists wither playing
their instruments or doing a performance,
like a live concert or even a dance routine
type performance.
• 2. Narrative
When the artists tries to get deep into the
meaning of their song, mainly through visuals
that mimic/match the lyrics of their songs,
even slightly. This is so they show a meaning
between the song and the narrative.
• 3. Concept
This is where the video is shaped by an idea,
rather than a story or performance.
MUSIC VIDEOS

3. Music Videos that have the performance idea in them can be:
• Vida la Vida – Coldplay
• www.youtube.com/watch?v= dvgZkm1xWPE
• Love on Top – Beyoncé
www.youtube.com/watch?v=Ob7vObnFUJc
• I will Follow – U2
www.youtube.com/watch?v=ARNP2x4NnNM
Music Videos that have the narrative idea in them, can be seem in:
• Violet Hour – Sea Wolf
www.youtube.com/watch?v=09t2uFgwDbY
• 16 Military Wives – The Decemberists
• www.youtube.com/watch?v=E7fzUGR8ZH4
Music Videos that display the Concept idea, are shown in:
• Thriller – Michael Jackson
www.youtube.com/watch?v=E7fzUGR8ZH4

4. • This product uses forms and
conventions of existing music videos, by
sticking to the pre-existing conventions
of this music genre.
• In 3-4 minutes a typical music video
combines a mix of live performance,
narrative, and other visual imagery
including computer graphics and
animation.
• It does this to advertise the band/artist
and song
• Stated by Chris Cunningham and Vivien
Clarke
THE MUSIC VIDEO:

5. • Its common of artists of the indie rock
persuasion to do a live performance for
their music videos, as essentially they are
keeping the focus on the music, not the
other aspects involved in other music
videos.
• This is typical of the indie rock artists as
they are all about the music, not the
success.
• However it is becoming more popular to
include a slight narrative side to break up
the shots of the performance, and give
the viewer something more interesting to
watch, therefore making it memorable.
CONVENTIONS OF
THE INDIE ROCK
GENRE:

6. • Its common of artists of the indie rock
persuasion to do a live performance for
their music videos, as essentially they are
keeping the focus on the music, not the
other aspects involved in other music
videos.
• This is typical of the indie rock artists as
they are all about the music, not the
success.
• However it is becoming more popular to
include a slight narrative side to break up
the shots of the performance, and give
the viewer something more interesting to
watch, therefore making it memorable e
begging and the end of the video.

7. • +White stripes sticky thumbS

8. • Levi – Strauss says our audience should
be able to relate to, and identify with
our artists. As our music video’s
narrative is just two couples on a day
out, most of our audience would be able
to relate to that, and therefore the
artist, as I’m assuming most of them
have had a fun day out with friends.
CONVENTIONS
OF A MUSIC
VIDEO:

9. • Its common of artists of the indie rock
persuasion to do a live performance for
their music videos, as essentially they are
keeping the focus on the music, not the
other aspects involved in other music
videos.
• This is typical of the indie rock artists as
they are all about the music, not the
success.
• However it is becoming more popular to
include a slight narrative side to break up
the shots of the performance, and give the
viewer something more interesting to
watch, therefore making it memorable
LIVE PERFORMANCE:

10. • We included a narrative side to our music
video, we had a home – made feel to it, by
adding in the camcorder effect, where the
camera work was jagged or when the
actors looked at the camera.
• We also had it very simplistic, by the fact
we didn’t have to pay to use any of our
venues, as they were public places
(Brighton) or we had free access to them
(the school hall and friends house).
• The Mise – en – Scene of the narrative side
is retro, as we made our actors go for the
Vintage look in clothing, with the girls in
floral and lacy clothing and the guys in
chinos and jeans, all of which aren't really
restricted to a certain time period. We
wanted this because the idea was that the
music video could have been shot either
yesterday or years before, timeless.
NARRATIVE:

11. • Music videos can use diegetic sound at
the begging and end of a music video to
show the narrative side before the song
starts. We have used this, as you see a
car pull up and toot at the beginning of
the video and then at the end there are
dissolving lights, from the car driving in
traffic at the end.
SOUND:

12. • Our Music video has taken ideas from other music videos we analysed
from all different genres.
• Our Band’s digipak has taken ideas from those already on sale and in
stores, from all types of different artists to get the common
conventions. Like the production company, barcode, track names,
and the basic layout of CD covers.
• Our band’s magazine cover is copied from NME magazine covers, so
we had to research all magazine including NME, to find common
connections and conventions, like the type of picture used, the font
and they other types of headline titles.