2. HOW DEEP IS YOUR LOVE
• Artist: Calvin Harris & Disciples
• Genre: Deep House
• Type of Video: Narrative ( Amplification)
• Purpose of music video: Promote the artists and the model. Increase the songs
income & fan base.
• What’s Inspirational: Editing Effects used in the video & Location of the music
video filmed.
3. FOR A BETTER DAY
• Artist: Avicii
• Genre: Progressive House
• Type of Video: Narrative
• Purpose of music video: Promote the artists. Increase the songs income & fan
base.
• What’s Inspirational: Use of location and Mise En Scene + Cinematography
4. DRAKE – TAKE CARE FT. RIHANNA
• Artist: Drake / Rihanna
• Genre: R&B
• Type of Video: Performance
• Purpose of music video: To Cross promote both artist within one video.
• What’s Inspirational: Colour Grading & Tone of the scenes.
5. ONEREPUBLIC - COUNTING STARS
• Artist: OneRepublic
• Genre: Folk Rock
• Type of Video: Performance
• Purpose of music video: Increase the songs income, attract new audiences & gain
more popularity
• What’s Inspirational: Catchy music and video clips work very well together. Professional
Editing
6. TITANINUM
• Artist: David Guetta ft. Sia
• Genre: House Pop
• Type of Video: Narrative (amplification)
• Purpose of music video: Cross Promoting the artists & Increase the songs income.
• What’s Inspirational: Use of different lenses for variety of scenes to create certain
mood & effects for the viewers. Mise En Scene and props used.
7. PARADISE
• Artist: ColdPlay
• Genre: Electronic Rock, R&B
• Type of Video: Narrative / Performance
• Purpose of music video: To Promote the song and gain revenue.
• What’s Inspirational: Use of cardboards to show the lyrics, Cinematography,
Location they filmed in.
8. RATHER BE
• Artist: Clean Bandit ft. Jess Glynn
• Genre: House
• Type of Video: Performance / Conceptual (Symbolic)
• Purpose of music video: Cross Promotion between artists, Increase revenue for
the label.
• What’s Inspirational: Storyline / Cinematography / Editing / Mise En Scene
9. KATHLEEN
• Artist: Catfish and the Bottlemen
• Genre: Alternative Rock
• Type of Video: Performance
• Purpose of music video: Promoting the New album
• What’s Inspirational: Use of same effect throughout the whole video.
10. SKY FULL OF STARS
• Artist: ColdPlay
• Genre: Alternative Rock
• Type of Video: Performance
• Purpose of music video: Attract audience online, gain revenue from the ads.
• What’s Inspirational: Very unique video. Performing and filmed the video in one
take on the streets.
11. NEVER FORGET YOU
• Artist: Zara Larsson ft. MNEK
• Genre: House / Dance
• Type of Video: Narrative (Amplification)
• Purpose of music video: Cross Promotion & To gain revenue from music video
• What’s Inspirational: Storyline of little girl growing up with a monster
12. I TOOK A PILL IN IBIZA
• Artist: Mike Posner
• Genre: Hip Hop
• Type of Video: Narrative (Amplification)
• Purpose of music video: To Promote the song and gain revenue.
• What’s Inspirational: Mask used within night club to juxtapose a character.
13. WHAT DO YOU MEAN?
• Artist: Justin Bieber
• Genre: Pop
• Type of Video: Narrative / Performance
• Purpose of music video: To promote his album and the song.
• What’s Inspirational: Pretty unique storyline & good lighting and colour
correction was used within the video.
14. RAGING
• Artist: Kygo & Kodaline
• Genre: Folktronica / Tropical House
• Type of Video: Narrative (Amplification)
• Purpose of music video: Cross Promotion between artists, Increase revenue for
the label.
• What’s Inspirational: Romance storyline around pretty cool locations
15. LET HER GO
• Artist: Passenger
• Genre: Folk Rock
• Type of Video: Performance / Narrative (Disjuncture)
• Purpose of music video: Attract audience online, gain revenue from the ads.
• What’s Inspirational: What camera angles and shots to use for the future.
16. ALL EYES ON YOU
• Artist: Meek Mill
• Genre: Rap
• Type of Video: Narrative
• Purpose of music video: Promoting the new album “Dreams worth more than
money”
• What’s Inspirational: Use of editing to match the tempo of the song.
17. THRONE
• Artist: Bring me the horizon
• Genre: Indie Rock
• Type of Video: Conceptual
• Purpose of music video: Promote the New Album
• What’s Inspirational: Variety Use of Special Effects
18. #SELFIE
• Artist: The Chainsmokers
• Genre: House
• Type of Video: Conceptual
• Purpose of music video: Collaborating with fans and celebrities
• What’s Inspirational: Use of Effects within the video.
19. SUGAR
• Artist: Maroon 5
• Genre: Pop
• Type of Video: Performance/ Narrative
• Purpose of music video: Attract audience online, gain revenue from the ads.
• What’s Inspirational: Unique Storyline. Singers crash a wedding.
20. THE RHYTHM
• Artist: MNEK
• Genre: PoP / House
• Type of Video: Performance
• Purpose of music video: To promote him as an individual
• What’s Inspirational: Creative shots to attract the audiences attention.
