This document provides information about a proposed music festival called "Made in China 2013". The one-day festival will be held in early September and feature 28 musical performances across 3 stages from artists in China and abroad. It will include genres like pop, rock, and indie. The festival aims to promote the Budweiser brand through interactive areas and branding/sponsorship elements incorporated throughout the event space. Two potential venue locations are suggested: Beijing Yuyang International Ski Resort and Expo 2010 Shanghai Pavilions.

1. Music Festival
MADE IN CHiNA

2. There are various of music festival happening all over China nowadays. Renowned
music festival brand combined with creative and unique event planning will bring
you the most exciting music festival of the year!

3. Made In China 2013 will be a festival tailor made for Budweiser.
The music festival will also be the most interesting and stylish outdoor music event.
Only for Budweiser

4. Mixing music and beer, the event will give all the
fans one of the most enjoyable days in their life.

5. Deliver the passionate, exploring,
adventurous spirits of music
festivals to the fans and Budweiser

6. Creating a refreshing festival
experience with different kinds of
musical performance and interactive
activities which also combines with
the brand image in a delicate way

7. 28 Performances
We are going to invite artists of different music genre from
Mainland China, HK, Taiwan, and abroad which will satisfy
almost all the music fans.
3 Stages 1 Weekend

8. Held at the time recommended in early September
We will have 3 stages onsite for musical performance
The biggest stage will attract 50,000 audience in estimate

9. Asia artistAsia Artists
Penny Dai
Harlem
A-MeiZhang XuanMr. Band
Xu Wei
MAYDAY

10. Nickelback Jay Z 30 Seconds to Mars
Pink
ROONEYMaroon 5
JASON MRAZ
Oversea Artists

11. Day 1
Stage A Stage B INDIE Stage
MAROON 5
MAYDAY
XU WEI
JASON MRAZ CHINA
INDIE BANDS
COLLECTION
PENNY DAI
MR. BAND &
DJ TIME

12. Day 2
Stage A Stage B INDIE Stage
PINK
HARLEM
A MEI
ZHANG XUAN
CHINA
INDIE BANDS
COLLECTION
ROONEY
NICKLEBACK
30 Seconds to Mars
JAY Z
&
DJ TIME

13. MOBY
DJ Zhang You Dai
A day after the end of the show
will have DJs until midnight

14. Branding
The open space at the left side of the
main stage will be the main display area
for Budweiser.
A novelty beer garden will be built which
combines the beer bar and interactive
games.

15. In the changeover of the stages, we will
attract audience to the beer garden with
flash dance or street artists
Beer sales booth will be at every corner of
the festival site

16. Decorating the stages with brand elements

17. Budweiser
3D Projection Mapping
Mountain!

18. Interactive
Games

19. BUD Backyard
area suggestion
Outdoor Movie
event suggestion

20. Bag Jump
Be flexible with Branding

21. Branding Decoration Street Artist Branding Tent

23. Venue
suggestion
Beijing Yuyang
International Ski Resort
Located in the beautiful suburb area in Beijing,
1-hour-drive from city center.
1 It’s the venue for China’s biggest outdoor music
festival, China Music Valley Festival from 2011.
Broad open area for different festival functions,
The Best Choice for “Made in China”

24. Music Valley Music Festival, held for two years here, performances
strongest lineup and has world-class production standards
Had invited Avril Lavigne, Juliette Lewis, KT Tunstall, Joss Stone,
Little Boots, The Jesus and mary chain
The number of audiences reached 130,000 people

25. To Beijingers, this place is the top choices
for going for outdoor activities

26. They already consider this place to be the
skiing resort in winter time, and music
festival field in summer time

27. Expo 2010 Shanghai Pavilions
Well built facilities, convenient transportation.
It is one of the ideal option for event
Venue
suggestion
2

28. Beijing Olympic Park
Nearby National Stadium (Bird’s Nest).
But due to the strict regulation in this area,
we can hardly sell alcohol.
Venue
suggestion
3