1. Tarek Mohamed Abdel Latif
+20 106 661 5255
tareklatif2401@gmail.com
Summary
Tarek is a tri-lingual Cross-cultural People Leader with over 15 years of work experience within
multinational environment.
Skilled at Strategic Planning and Implementation with solid experience in Customer Service & Revenue
Management.
Great Winning Attitude and Self-esteem. Passionate for working with great minds, developing both
himself and his team. Analytical, Multitasking, Dynamic Communicator, able to present strategies and
results clearly to a diverse audience.
Key Competences
Brand Hearted:
Differentiated the Semiramis InterContinental from the Competition, Re introducing the Semiramis to
the Local market through a set of packages and special offerings bringing back their attention and
creating a BUZZ in the local market .
Building on the power of the Social Media, we targeted TripAdvisor to improve our hotel and
restaurants ranking to increase hotel visibility, which worked great especially for our restaurants; where
four restaurants came among the top10 of more than 3000 outlets in Cairo.
Think Ahead:
Clear direction towards the key segments, which drove revenue during this critical time with the Political
Instability 2013/2014 as Gulf Market & Local Market. Targeting the non-residential meetings and the
weddings as less sensitive to the political instability in 2013/2014 and have more stable business.
Champion Change
Lead the change in different areas, influencing and motivating the leaders for Catering & Events along
with the Food & Beverages teams to change their ways of working, being so resistance to change.
Helped them embrace a more effective way in handling our business, which reflected positively on the
overall outcome.
Drive for Results
Building on effective communications, gaining team’s commitment and structured follow up process
exceptional handling for the revenue team during peak periods to optimize our revenues and achieve
the best results. Reframe priorities for the team based on changing circumstances and addresses poor
performance when needed in constructive manners while recognizing success and great performance.
Leading and Developing People
I am passionate about personal growth: I have great passion for growing and helping others grow.
Using different methods; inspirational & motivational quotes, overcome my fears involving myself in
new tasks out of my comfort zone, going through critical conversations asking others for feedback , the
most adorable method is Learning from People who reflect certain qualities I want to have .
With my team I simply apply these learnings I follow structured approach in looking after their careers, I
trust their capabilities give them the space to shine and support them when they fail.
Work Collaboratively
Aligned the forces of the Sales & the revenue teams unifying their forces, merging their experiences &
knowledge and creating the spirit of commercial team. I do not take individual decisions engaging and
involving the concerned. Looking to the bigger picture and building on trust with the team. Created an

2. environment of trust with other operating departments. Open to new suggestion can easily withdraw
any suggestion one proven not the best solution, listen with the desire to understand, never
underestimated any idea or comments received from colleagues regardless their levels.
Other Achievements
- Winning matrix ( Key performance objectives ) 9/10
- Brilliant basics ( commercial targets ) 10/10
- Employee’s satisfaction surveys for the year 2014. 100/100
- Taking the ownership with Director of IT and Director of Sales & Marketing to convince the senior
management to proceed with the WIFI coverage project before the scheduled time to enable the
Sales team to use it as key Selling point. Full project finalized before the end of 2014. Originally
planned for Q1 in 2015.
- Initiating an ambition action plan to increase Egyptians direct & wedding rates. From 750 EGP to
reach 1300 EGP without losing ground on number of room nights.
- Despite location challenges 2012 achieving the highest occupancy in downtown during Peak
seasons 84% vs. 58%
- Supported the development of the revenue team during the sharp low demand that negatively
impacted their income, in addition to the freeze of promotions through improving their skills, cross
exposure internally & externally at ZERO cost.
- Task Force opening of the new Lagos InterContinental (Nigeria) as Director of Revenue during the
period May to August 2013
- Nominated as Country Champion to deliver the Strategic Business Revenue Planning training to
Egypt Team on March 2015.
Work Experience
IC Semiramis Director of Revenue 2014-Present
I create and drive the strategy to grow sales, revenues, reservations, Group sales. Events & Food and
beverages .This involved developing action plans, forecasting & structure follow up process to ensure
achievement of revenues through the most profitable channels.
IC Semiramis Revenue Manager 2010-2014
Leading the Revenue Team in the absence of the Director of revenue taking full responsibility in
applying the Total Revenue Management.
IC Semiramis Yield Manager 2009-2009
Responsible of rooms Pricing & forecasting reporting directly to the Director of revenue.
Réservations Manager, IC Semiramis 2004-2008
Assit. Reservations Manager, IC Semiramis 2001-2004
Reservations Agent, IC Semiramis 1996-2001
Reservations Agent, Sofitel Maadi Towers 1995-1996
Sales Executive, Aramex Courier Company 1994-1996