3. BASB’S mission is to be leaderof the cosumer
attention economy..
Times have changed. Before, grabbing the attention of
consuers was straihtforward and easy. Today, consumers
have much more choice and contro than before. Success
can no longer be achieved by simply gaining attention,
that’s why BASB wille engage and captive your consumer
Mission statement
4. Our goal is to create connections at places where
consumers and brand messages meet.
To acheive this, we focus on creating,
conceiving,delivering and activation connections that
engage with your consumer.
Our Goal
5. Media planning
Media Buying
Future goals: Add Digital Commincation to our service
Services
6. Strenght
BASB in amoung the top 10 mdeia companies in QLD.
It is composed of 30 media.
Having served a large number of clients.
Weakness
Not enough experience in the care industry
Analysis
7. Business Goals for year 1:
To increase our profits by 5%
To expand our agency by investing in a new digital
communication division.
Business Goals for year 2:
To increase revenue by 7%, due to the success of our
new digital disvion
Business Goals
8. Current client
SUBWAY
Pizza Goald coast
Banana Coffe
The main area of grouth is sourcing new business through
competitive bidding and doing selected presentations.
We have extensive experience in consumer products
whicih we will deliver all over QLD area.
Client Targets
9. Competitive Strategies
Innovative Media Strategies
We have Media specialists for every field that work
together to come up with innovative strategies.
Marketing and advertising Budgets:
Promote our business through our website, referrals,
regular entries into award shows, and participation in
industry organizations.
How we will achieve our goals