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1. upBrandToday
BRAND GUIDELINES
2021
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C u l t u r e . P r o c e s s . J o u r n e y

2. Contents
Brand identity
UpBrand
Need Of Branding
What we Offer
Services
Contact Us
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03
03
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11
17
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3. Welcome to upBrandtoday !
Creating value for your brand is the foundation on which upBrandToday stands.
We are a professional organisation based in Pune, with a team of creative and
crazy people that bring in the quirky factor that will cater to your branding and
digital marketing needs.
BRAND GUIDELINES
LET'S GET THE BALL ROLLING.
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4. Why branding is
important?
The Branding Exigency
A BRAND IS A VOICE AND A PRODUCT IS A SOUVENIR.
Your Brand ∝Your Revenue↑
Branding is like those
investments that grow with
time
A Brand connects you to the
people i.e your market
Your Brand is your identity, it
is the cornerstone of your
establishment
It lasts you a lifetime
You may have a rough idea of
what a brand is exactly, but here
is what it is exactly. A brand is
more than just a name
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5. UpBrand Services
TO UPLIFT YOUR BRAND
Establish your brand Name and Logo.
brand purpose, mission, and vision.
showcase your style uniquely.
Stylize your visual identity.
TRANSLATE YOUR BRAND
VISION CORRECTLY
Digital
Networking
Brand
Development
Strategy, Content creation, & management of
all relevant social media platforms.
Web events for two-way
communication.
BRING CONSISTENCY TO YOUR
BUSINESS
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6. BRAND
DEVELOPMENT
Build your brand strategy
Your brand strategy in turn informs your business strategy.
Your mission and core values directly strengthen your Brand
Loyalty
UNDERSTAND WHO YOU ARE
Market Research
To get a position you must first understand that market.
Building a brand strategy without knowing your target
audience or your competitors is just shooting in the dark.
IDENTIFY WHO YOU ARE TRYING TO REACH
Develop Your Brand
Identity
Basically, your brand identity is made up of tangible, recognizable
brand elements. The main objective of every brand identity is to
create something distinct and recognizable by end-user.
POSITION YOURSELF AMONG COMPETITORS

7. PPC ADVERTISING
Pay Per Click strategy has
proved to be a vital tool for
users to maximize the potential
customer base. upBrand
specialized PPC approach to
help in getting you amongst the
top search results.
A strong customer base is a key
factor.
SOCIAL MEDIA MARKETING
Social Media has changed
how brands communicate
with their audiences now.
Whether your business is a
B2B or B2C brand, social media
is a powerful asset to build
brand awareness, build a
brand image, and drive lead
generation.
SEO
We will help you implement
some of the latest SEO
techniques that will boost the
website to get better search
results. Things like keywords
and phrases, domains, and
sub-domains, and back-links
become important in gaining
popularity for a website on the
search engine.
Digital Networking
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CONTENT STATEGY
Content is the king of today's
marketing environment. Every
successful brand in the world
has developed detailed content
strategies that help them inspire,
entertain, and educate their
target audiences.
Digital Content Strategy is a
must.

8. BLOGS
Effective blogging is an essential
part of the digital marketing
strategy. It drives traffic to
your website generates new
prospects for your
organization, helps you
nurture those prospects, and
gives you increased insight into
your customer base.
LANDING PAGE
OPTIMIZATION
A landing page is a great way to
attract traffic, improve your SEO
and build your brand value. It can
also form part of an effective
pay-per-click strategy. approx
70% of B2B businesses use
landing pages to generate leads
for future conversion.
Digital Networking Tools
KEYWORD
OPTOMIZATION
keywords are an essential tool
that helps you reach out to your
audience. and helps to boost
SEO, That’s why keyword
optimization is a very important
strategy that you just can’t
ignore. The digital world is
constantly evolving and so do
keywords.
EMAIL MARKETING
We specialize in email
advertisements, request
business, or solicit sales or
donations. We make your -
emails more relevant by
delivering solutions to client's
queries. and help you engage
your customers in a better
way.
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9. Progress
Tracking Report
A marketing report is a set of
data created to analyze the
performance of the marketing
campaign. It is helps to
effectively communicate a
company's marketing strategy,
including research,
promotional tactics .
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10. UPBRANDTODAY
Let's
Connect
Brand
Guidelines
2021
+91 84849 86562
PHONE NUMBER
EMAIL ADDRESS
WEBSITE
revenue@upskillutoday.com
www.upskillutoday.com

11. Excited to
collaborate!
LET'S START BUILDING A GREAT DIGITAL NETWORK.