What is Cardone University? Who is Grant Cardone? How is Grant Cardone sales training delivered? Who uses Cardone University? What kind of results can I expect from Cardone Training Technologies?

2. P R I V A T E L A B E L S
Brand Your Training.

3. 1,500+MobileFriendlyCourses

4. Leads the #1 Sales Training Company in the
United States
NY Times Best Selling Author of 6 Business Books
Created the fastest growing online Sales Training
University
Delivered over 31,000,000 lessons
#1 Sales Expert to follow on Social Media
(Reach of over 4 million)
Has worked with Retail for 25+ years
WhoisGrantCardone?

5. Grant delivered over 150 seminars per year for 25 years
Retention of information from live events less than
5% after 30 days
Technology has dramatically changed the way people
BUY and they way they LEARN
Average American reads less than 1 book per year –
non readers up 3x since 1990
50 Billion Videos viewed online every month
More time spent online watching video
than on social media
Accountability and ROI tracking
WhyVirtual?

6. 24/7 On-Demand Access from any device
Interactive Customizable Library with over 1500 Courses
Full Reporting and Accountability tools
Customized White Label
Disc Online Personality Assessment
Leadership Training by Dave Anderson
Coach Michael Burt Monster Producer Academy
The Hiring Academy by David Jensen
Sales for Life by Jamie Shanks
Sales Mastery Academy by Victor Antonio
KeyFeatures

7. Ashley HomeStore of Bryant is committed to being your trusted partner
and style leader for the home. This commitment has made Ashley
HomeStore the No. 1 furniture retailer in the U.S. and one of the
world’s best-selling furniture store brands
Your home is more than a house, it’s the daily moments and
experiences you share that make it uniquely you. At Ashley HomeStore
of Bryant, we celebrate being home with you. Our locally owned and
operated store is passionate about being the best and most affordable
furniture store for your home.
“We’re projecting the total Cardone University impact to our business to be anywhere
between a minimum of $600k to a maximum of $2.5 million dollar Increase in Revenue.”
– Owner, Ashley Furniture of Bryant.
Objectives
• Consistent sales training
• Strengthen our culture
• Increase SPG and closing ratios
Solution
• Sales Bootcamps executed by our
management staff
• Master Sales Certification for all employees
• Live Mastermind training with Cardone office
every week
Results
• Increased closing percentage by 9.2%, now
at 41.66%
• Average ticket increased by $40
• Sales improved by 3.1% when traffic during Q2
was down 3.8%
• $150,000 increase within 90 days
Case Study
SALES 800.368.5771
INFO@GRANTCARDONE.COM CARDONEUNIVERSITY.COM
Challenge
Ownership of this store had been
looking for something to strengthen
the culture and create an atmosphere
where sales people were excited to
produce more.
Management would coordinate the
sales training but lacked inventory
of material. They wanted more sales
strategy involved in the day to day
meetings without pulling random
material from books and free online
videos. Duplication of strategy was
not being retained with
these methods.
Results
The company’s culture saw an immediate change. Sales people
were excited about getting to customers and understood that
the more product they could help them with, the happier the
customers became.
Cardone University Sales Bootcamps were being ran by
management every morning. Fifteen-minute group meetings
on one segment being taught in the right gradient lead to a
better understanding of closing. The practical discussions gave
management a much more engaging meeting in which sales
people were able to learn and grow from. This increased their
closing ratios all across the board.
Management and ownership said that for the first time they had
found a training product that was yielding quantifiable results.
“I’ve been in retail sales for decades and this program is a tool
that every business should have!”
– Owner, Ashley Furniture of Bryant
Approach
With the start of Cardone University, all
employees were required to start the
Beginner Sales Certification. Fifteen
minutes of training every morning
was the requirement to ensure that
everyone was on the same page and
working towards the completion of
the part of the certification program. A
forty-five-day deadline was targeted to
get everyone on the same page with
the foundations needed to start group
sales training on proper meet and
greet, fact finding, presentation skills
and closing strategies training.
Once the right foundation was
set in place and the sales culture
started to build, daily sales training
Bootcamps were to be held and lead
by management.

8. “4 months ago,
team Cardone told
me that if I follow
the training regimen,
that I would 10x
my business. Here
we are 4 months
later and 4 months
of double digit
increase. These
are ON TOP of the
increases produced
in the first quarter of
2016.
It’s not only about the numbers, but also the efficiency of having well
trained staff. Closing percentages on sales have gone from 30%
to 45% and I look for that to be 60% in the coming months. Non-
merchandise sales are up, follow ups are way better. There is no
substitute for having top notch, well trained staff. I can’t wait to see
what the future of our company holds!”
Matt Pridemore
Owner
Badcock Furniture
Badcock Furniture was able to increase sales by 30% in their first month, 63% their second
month, and then 76% by the end of their third month on the program and reach #1 in sales for
their group of 315 stores.
Objectives
• Increase sales by 30%
• A staff that understands the selling process
• A team of top notch salespeople
Solution
• Consistent daily training
• Mandatory participation
• Training boot camps including role-playing
Results
• First month showed a 30% increase, second
month increase of 63%, and 76% increase by
the third month on the program
• Close percentage increase from 30% to 45%
• Reached #1 of 315 stores for sales in the group
• 4 of Matt’s consultants are now in the top 2% in
sales for the organization
Case Study
SALES 800.368.5771
INFO@GRANTCARDONE.COM
CARDONEUNIVERSITY.COM
Challenge
Matt Pridemore recognized that to have a
top notch sales team you need salespeople
that understand the selling process and can
confidently guide the customer from the
greeting and through every step in the selling
process. To make this possible, he’d need to
give them the tools to help them understand
how to handle every interaction.
Results
After three months of training on Cardone University,
Matt Pridemore’s team was able to reach the number
one spot for sales in their group of 315 stores. Originally
looking for a 30% increase his steam saw that within the
first month, followed by a 63% increase in the second
month, and an increase of 73% by the end of their third
month on the program.
4 of Matt’s consultants have reached the top 2% of sales
people within the organization. His top sales consultant,
Joey, is the #1 consultant within the entire organization.
“It’s helped them to really understand the drive behind
sales.”
“You can feel Grant’s enthusiasm, it’s part of what drives
how well the training is done.”
Matt Pridemore
Owner
Approach
Matt’s team first launched the training
program in December 2016 starting off
with a sales rally lead by Natasha Brooks,
our Cardone Training manager. Daily
participation from the staff is mandatory
and managers received reports showing
progress towards training assignments.
The team also made use of the Cardone
Bootcamps to incorporate weekly skill
training in a group environment. Managers
meet with the team and use the topical
sales meetings from the platform to deliver
content which they then discuss, followed
by drilling and rehearsing customer
interactions using the information from the
training content.

9. “The first few weeks have really impacted my level of confidence, and
willingness to try new things. I now have a broader understanding
of the Comfort Coach’s impact on the business. The course on
conviction has helped me to close more sales. If you believe in the
product you don’t want your Guest to leave and buy elsewhere.”
-Comfort Coach Evan
Within the first 5 weeks on Cardone University, 11 out of 17 Sales Reps at Verlo
Mattress Corporate Locations increased their close rate 7.25% by spending 10-20
minutes training daily.
Objectives
• Having the entire company become part
of the sales team
• More structure to their training
• Higher conversions with increase in repeat business
Solution
• Mandatory training on 2 chapters daily
and enforced daily.
• Weekly one-on-one meetings with management
• Team given homework assignments on the training
to ensure comprehension
Results
Examples of increased closing rates when training
volume is in the ideal zone.
• Fred +8.92%
• Jan +9.64%
• Jeanne +10.88%
• Jeffrey +14.69%
• Joshua +11.65%
• Carmella +7.86%
Case Study
SALES 800.368.5771
INFO@GRANTCARDONE.COM CARDONEUNIVERSITY.COM
Challenge
With 29 franchisees plus a corporate
entity, Verlo is looking to grow into a
national brand by creating a not only
a better sleep experience but a better
shopping and buying experience for
their customers.
And that starts with the experiences
their clients will have when they call or
visit a Verlo store.
Verlo is very aware that to grow into a
national brand the only options are to
be phenomenal or to be forgotten.
Real Feedback
“Yes, I love this opportunity that has been given to us. I have
learned a lot. Massive action I have incorporated already!!! I’m
learning the techniques to becoming a professional not an
amateur. I’m already calling and e-mailing guest’s that have had
an estimate or an expired estimate to convert them. I’m staying
in-contact with them frequently!!! I’m agreeing with all of my
guest’s no matter what; which helps them trust me. I’m learning
how to even agree with objections to get them to come around
and close anyway. I could talk about this for hours!!! I can use
these in life period. I started my agreement challenge today!!!
So I hope I don’t have to start over I have 24 hours.”
-Comfort Coach Jade
Approach
Using the corporate stores as a model
and proving ground, salespeople are
required to spend 10 – 20 minutes per
day watching, testing and passing 2-4
segments of Cardone University at the
start of each shift.
Executives in the corporate office
are tracking sales and closing
performance results with the volume of
training and activity in the program.
One on one meetings with sales
people to discuss strengths and
growth opportunities help determine
what content will be consumed inside
Cardone University.